Portfolio Strategy | First Case Study
October 19, 2016
GLOBAL PANTRY
Case Study | Brand Strategy A brand is more than a product. A brand is more than a service. A brand is more than what the packaging and the advertisements symbolize. In fact, a brand represents the value that companies create for customers through the process of making them experience the product or service and making them perceive value for their money in terms of the utility they derive from the given product or service. Indeed, branding is all about telling stories to the customers in the context of the unique and satisfying experiences they will
Wanting Yu
Yu. "For those of YOU who are SICK of Chain Restaurants." Brand Strategy.
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