Global Pantry | The Future of Food | Brand Strategy

Page 1

Portfolio Strategy | First Case Study

October 19, 2016

GLOBAL PANTRY

Case Study | Brand Strategy A brand is more than a product. A brand is more than a service. A brand is more than what the packaging and the advertisements symbolize. In fact, a brand represents the value that companies create for customers through the process of making them experience the product or service and making them perceive value for their money in terms of the utility they derive from the given product or service. Indeed, branding is all about telling stories to the customers in the context of the unique and satisfying experiences they will

Wanting Yu

Yu. "For those of YOU who are SICK of Chain Restaurants." Brand Strategy.

1


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.