SALES & MARKETING Central Park Tower, Floor 120
YOUR SALES TEAM
4-7
LUXURY MARKET MASTERS
9
PREPARING YOUR LISTING
10 - 11
THE COLDWELL BANKER GLOBAL LUXURY NETWORK
12 - 13
PRINT ADVERTISING
14 - 15
DIGITAL ADVERTISING
16 - 17
LISTING SYNDICATION
18 - 19
CONTENTS
EXPERT REPRESENTATION
HA LIM LEE LICENSED REAL ESTATE SALESPERSON GLOBAL LUXURY PROPERTY SPECIALIST 201.600.6218 | hlee@cbwarburg.com Ha Lim is an accomplished professional who channels her unwavering passion for real estate, architecture, and design into an illustrious career as a premier global real estate agent. She proudly holds memberships in Real Estate Board of New York (REBNY), New Jersey Multiple Listing Service (NJMLS), and National Association of Realtors (NAR).
roots in New York and New Jersey, Ha Lim is thrilled to assist her clients in realizing their aspirations of finding a dream home within her cherished home state. Ha Lim’s professional journey showcases her commitment to guiding diverse clients worldwide in their quest for the perfect home, always exemplifying professionalism and integrity. Her affiliation with CB Warburg empowers her to harness the extensive global resources and exceptional customer service offerings of Coldwell Banker, culminating in unwavering support throughout the entire real estate process. Her exposure to various cultures and backgrounds, stemming from her international experiences, enables her to forge genuine connections with clients, gaining deep insights into their unique requirements and facilitating their ideal home search. Her acumen in architecture and discerning eye for design further heighten her ability to envision a property’s potential beyond its current state.
Ha Lim brings forth a wealth of real estate expertise, gained across the dynamic landscapes of New York, Hong Kong, and New Jersey. Her academic journey led her to attain a Bachelor of Arts from Barnard College and a Master of Architecture from Columbia School of Architecture. While immersed in architectural practice within New York City, her heart became captivated by the realm of real estate, catalyzed by her own co-op apartment purchase. Subsequently, she has been dedicated to orchestrating the sale of upscale condominiums in New York and New Jersey, collaborating closely with the marketing team. Her path led her to Hong Kong in 2010, where she established a meaningful 12-year residency, obtaining her real estate license and contributing to the discovery of properties for expatriate and Chinese clientele. Her influence extended to facilitating property acquisitions and developments in Hokkaido, Japan, for her Hong Kong clientele. Now reuniting with her
A notable testament to Ha Lim’s gift for recognizing a home’s latent potential lies in her own co-op apartment. In collaboration with her husband Ed, they undertook a transformative gut renovation that earned the attention of renowned publications such as the New York Times and earned a feature on HGTV.
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THE BLACKER & REED TEAM
ARLENE S. REED LICENSED ASSOCIATE R.E. BROKER GLOBAL LUXURY PROPERTY SPECIALIST
212.439.5180 | areed@cbwarburg.com Arlene is one of Coldwell Banker Warburg’s highest-performing brokers for over 25 years, and has an impressive sales record, having represented and sold many of New York’s premier properties. An accomplished specialist in the luxury market, she has sold coops on Fifth Avenue, Park Avenue, and Central Park West, townhouses off Fifth Avenue and in Gramercy Park, as well as condominiums uptown and downtown.
REBECCA BLACKER LICENSED ASSOCIATE R.E. BROKER GLOBAL LUXURY PROPERTY SPECIALIST
212.439.4543 | rblacker@cbwarburg.com A rising star in residential brokerage, Rebecca Blacker is a native New Yorker from a real estate family following in the footsteps of her father’s investment and management business. Her tenure in the real estate industry provides an expert knowledge of buildings and the New York City market. This expertise coupled with her warm confidence and composed demeanor has amassed her a loyal following of clients.
MONISHA S. RANA LICENSED REAL ESTATE SALESPERSON GLOBAL LUXURY PROPERTY SPECIALIST
212.439.5198 | mrana@cbwarburg.com A native New Yorker, Monisha has a hands-on, fast-paced work ethic, and strives to bring best in class service to her clients. She works with clients across all neighborhoods, but specializes in relocating from overseas. Bringing her experience living abroad in London and Hong Kong, Monisha understands the level of detail required to find the next place to call home quickly and seamlessly.
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YOUR SALES TEAM Ha LIm Lee’s affilation with Coldwell Banker provides a wealth of resources to market and sell your property.
COLDWELL BANKER WARBURG
HA LIM LEE • • •
Personal Network Client Relations High Net Worth Client Welath Manager
• • •
BLACKER & REED • • •
Event Support Broker Outreach Direct Marketing
• • • •
Kevelyn Guzman, COO Steven Goldschmidt, Director of Sales Jesse Kent, Public Relations
KAITLIN MCMURDO
CB GLOBAL LUXURY
Director, Global Service International Relations Global Networking Roadshow
• •
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• • •
Wealth Engine CBGL Network of Top Agents Print Media Events Luxury Syndication
ELITE COLDWELL BANKER AGENTS Your listing will be shared with 88,000 Anywhere-affiliated agents worldwide as well as top Coldwell Banker agents in luxury markets providing access to their own high-net-worth clients via personal and digital presentations.
CHINA
SINGAPORE
SAUDI ARABIA
DUBAI
ANYWHERE AFFILIATE 45,000+ Agents
ANYWHERE AFFILIATE 8,884 Agents
COLDWELL BANKER
COLDWELL BANKER 90+ Sales Assocites
UNITED ARAB EMIRATES
François Carriere
ALLESANDRO TOGNETTI
VANDA DEMUERE
COLDWELL BANKER
AYLIN ONAR Turkey
Spain & Andorra
Italy
JADE MILLS
Jill HERTZBERG
Beverly Hills, CA
Miami, FL
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France, Monaco, & Switzerland
TIM SMITH
Los Angeles, CA
SUCCESS BY THE NUMBERS Luxury Property Specialists aligned with the Coldwell Banker Global Luxury program are masters at their profession, ranking among the best in the world by exceeding expectations and creating exceptional experiences for their discerning clients every day.
In 2022, Coldwell Banker affiliated agents achieved tremendous results:
A Selection of Landmark Coldwell Banker Sales & Listings
$288
1125 FIFTH AVENUE, PH15/16/17 Upper East Side, New York City
Sold for $50 million
MILLION
in $1 MILLION+ sales EACH DAY*
THE EL DORADO, 29/30G
Upper West Side, New York City
Sold for $24.5 million THE BUBBLE PALACE Cannes, France
354
Listed for $500 million 895 PARK AVENUE, PHA
SIDES
Upper East Side, New York City
Sold for $24 million
$10 MILLION+ transaction sides*
STAR ISLAND
Miami Beach, Florida
Listed for $40 million
48,444
THE SAN REMO, 15EF
Upper West Side, New York City
Sold for $15.5 million
SIDES
$1 MILLION+ transaction sides*
740 PARK AVENUE, 8/9A
Upper East Side, New York City
Sold for $22.5 million DEL MAR ESTATE Newport Coast, CA
*Data based on closed and recorded buyer and/or seller transaction sides of homes sold for $1 million or more as reported by affiliates of the U.S. Coldwell Banker® franchise system for the calendar year of 2022. USD$.
Sold for $61 million 9
360° MARKETING APPROACH The Coldwell Banker Global Luxury program offers an impressive global stage to showcase your home. Warburg agents are truly borderless and come armed with a complete suite of tools designed to share the beauty of your home with a global audience at all times.
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CAPTIVATING PHOTOGRAPHY Professional-quality listing photography is vital to portray the architectural integrity and character of a property. We work with the most highly regarded real estate photographers in the industry to highlight your home’s beauty and captivate the attention of potential buyers.
IMMERSIVE VIDEO & VIRTUAL TOURS Professional property videos and 360° virtual tours are essential for maximizing consumer engagement and exposure in today’s digital marketplace. They invite buyers to experience a more interactive inside look of your home before ever stepping foot in it. We work with the industry’s top talent utilizing cutting-edge technology and will oversee the development of these powerful marketing tools for your listing.
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THE REACH OF COLDWELL BANKER
Exclusive Look
Coldwell Banker International Live Stream
A powerful proprietary platform that allows us to share properties internationally with the global Coldwell Banker network of over 100,000 agents to help create demand before a property is even listed.
There is a strong possibility that the buyer for this apartment is international and relocating to New York City. We will host a live video stream from your property to showcase it on a global stage to a curated list of agents in top luxury markets.
SOCIAL MEDIA The social media landscape is yet another global stage where the beauty of your home may be put on display. Powered by a dedicated and expert social content team, the networks under the Coldwell Banker Global Luxury® banner are among the most widely used sites today, delivering a unique perspective on fine living and fine homes all over the world.
623
33.8
718
99.5
5.7
MILLION+
MILLION+
THOUSAND+
MILLION+
MILLION+
Impressions 1 across all media
Engagements 2
Followers 1 on Coldwell Banker ® social media channels
Total video views 2
Link clicks 2
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POWER IN NUMBERS The Coldwell Banker brand is truly a global force, with the power to showcase exceptional properties and reach buyers around the world and in dozens of languages. Coldwell Banker’s reach is complemented by sister Anywhere Affiliate companies around the globe with ERA APAC and Century21 strongly postioned in China and Singapore.
100,000+
40
AGENTS
Andorra Argentina Aruba Bahamas Bermuda Cambodia Canada Cayman Islands Chile
China Costa Rica Curaçao Cyprus Dominican Republic Eg ypt England France Grenada
COUNTRIES & TERRITORIES India Indonesia Ireland Italy Jamaica Luxembourg Malta Mexico Netherlands
Portugal Saudi Arabia Sint Maarten Singapore Spain St. Kitts and Nevis Thailand Turkey Turks and Caicos
United Arab Emirates Unites States Uruguay Virgin Islands (U.S.) Virgin Islands (British)
CHINA
6,619 45,458
OFFICES AGENTS
23,191 8,884
TOTAL AGENTS
AGENTS N SINGAPORE
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PRINT ADVERTISING & PUBLIC RELATIONS There is something special about capturing the essence of a property in print. The intricate details, the design, the art, the craftsmanship, the light of a home — all of it lives in a state of permanence through classic storytelling and beautiful photography.
Financial Times
Manhattan & Hamptons Magazines
Financial Times has expanded to provide leading coverage of the world’s markets and international politics, Today, the Financial Times is global with dedicated readers all over the world reaching 22.4 million readers per month.
Reaching an audience of more than 16 million, Modern Luxury is the US’s largest luxury media company offering access to the most affluent audiences in the most prominent cities across the country. AUDIENCE LIFESTYLE • 4.5X as likely to have a HHI of $500,000+ • 3X more likely to be a Chief Executive or Upper Management • 2X more likely to own a second home
Additional Print Ad Placements:
The New York Times
The Wall Street Journal 14
Public Relations
Guided by the belief that each home has a story to tell, the Coldwell Banker Global Luxury program offers elite clients the opportunity to share their homes’ unique narratives through the media. As part of a bespoke marketing plan, we work closely to engage local, national, and international press media relationships to showcase your home to the broadest possible audience. Harnessing the global influence of key media players has historically generated exposure for our most notable listings in top-tier outlets such as The Wall Street Journal, Forbes, and CNBC.
Architectural Digest Reach thousands of potential home buyers in your local market with a full-page ad in Architectural Digest Magazine. Dubbed “The International Design Authority,” AD is aimed at an affluent and styleconcious readership.
Editorial Spread in Homes & Estates Homes & Estates, the proprietary publication of the Coldwell Banker Global Luxury® program with an extensive distribution strategy: • • • • • • •
The Wealth Engine Demi-Billionaire List Direct mail distribution to individuals with unprecedented wealth – a minimum net worth of $500,000,000 Unique Homes Every Homes & Estates issue repeats in the next Unique Homes issue, which reaches affluent buyers across 50+ countries and all 50 states. The Wall Street Journal Copies of Homes & Estates are inserted into The Wall Street Journal subscriber copies in some of the most affluent ZIP codes across the U.S. Top Clients of Luxury Property Specialists A truly qualified array of high-net-worth individuals Coldwell Banker® Offices Worldwide An opportunity to generate business through referrals across the globe The Coldwell Banker Global Luxury® Blog The digital version of Homes & Estates is sent to the more than 100,000 subscribers of the Coldwell Banker Global Luxury Blog Total print distribution (not including pass-along): 125,000 Total digital distribution: 100,000+ 15
DIGITAL ADVERTISING & ONLINE EXPOSURE Digital marketing serves as a powerful tool to elevate the visibility, appeal, and reach of luxury real estate listings and its importance cannot be overstated. It offers a platform to showcase exceptional properties to a global audience of affluent buyers, transcending geographical boundaries.
Coldwell Banker Global Luxury Home of the Week • • • • • •
Featured on the Coldwell Banker Global Luxury homepage Video on the official YouTube channel Video on the official Coldwell Banker Facebook page Targeted advertising on social media to promote the video An Instagram video and story feature Featured on the Coldwell Banker Global Luxury blog
ColdwellBankerLuxury.com
Global Luxury Blog Post
Unique placement on the home page of the luxury site for a designated period of time (we can say three weeks), where one in 10 visitors is international.
Personalized post and story on the Global Luxury blog about this property.
One Million Impressions Campaign The One Million Impressions program targets a high-net-worth audience across NYC, Miami, Los Angeles etc. running for three months and delivers an estimated 750,000 impressions. The campaign includes • advertising on a site-specific segment of Global leading business finance websites including WSJ.com, Bloomberg.com, etc. • an In-Market Real Estate segment, that that allows us to show banner ads to those who are actively searching for residential Real Estate in your designated targeted areas • and a custom intent segment, that will allow us to show banners to those who are actively searching for real estate in your targeted area. Measurement: Key metrics (KPI’s) that will be tracked include impressions, clicks, click through rate (CTR), and (if tracking codes are installed on the landing page) Sessions, Pages Per Session, Average Time Spent, Conversions Reporting: We will provide monthly reporting that will summarize the KPI’s (Key Performance Indicators) and provide optimization recommendations. 16
Homepage Hero on MansionGlobal.com Mansion Global Daily Newsletter
TELEVISION OPPORTUNITY
We will arrange to potentially feature your listing on NBCTV’s popular television program Open House NYC. Promoted through the NBC Universal One Platform, your listing will be highlighted through a professionally-produced video. 17
EXPANSIVE ONLINE SYNDICATION Finding a discerning buyer for a one-of-a-kind property takes ingenuity—and a masterful command of today’s online arena. The Coldwell Banker Global Luxury program has mastered the art of digital marketing, ensuring your property is viewed by the widest possible audience of qualified buyers. Luxury properties marketed through the program enjoy immediate syndication through a comprehensive network of prominent national and international real estate websites.
JamesEdition Typeface Logo
Logo Clear Space
coldwellbankerluxury.com Coldwell Banker® automatically syndicates listings to hundreds of the real estate industry's most-visited websites.
*JamesEdition, Barron’s, Mansion Global and Penta display properties priced at $1M+. ListHub Global displays properties priced at $2M+.
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JamesEdition Shield Logo
ELITE INTERNATIONAL SYNDICATION The Coldwell Banker Global Luxury program has partnered with some of the world’s most exclusive and highperforming real estate syndication websites to maximize the global exposure of your luxury home.
79 + PORTALS
51+ COUNTRIES
73.56
THE LARGEST INTERNATIONAL REAL ESTATE ADVERTISING NETWORK ListHub Global automatically publishes $2 million+
MILLION
property listings to leading real estate sites around the
POTENTIAL BUYERS*
world, such as China’s Anjuke, the United Kingdom’s Properstar UK and India’s 99acres.
16 LANGUAGE TRANSLATIONS
*Number provided is an approximation due to frequent syndication changes.
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Your extraordinary home deserves representation of an equally extraordinary caliber. Experience the superior levels of local expertise, personal attention and utmost discretion that come with the power of Coldwell Banker Global Luxury. The property information herein is derived from various sources that may include, but not be limited to, county records and the Residential Listing Service, and it may include approximations. Although the information is believed to be accurate, it is not warranted and you should not rely upon it without personal verification. Real estate agents affiliated with Coldwell Banker Warburg are independent contractor sales associates, not employees. ©2023 Coldwell Banker Warburg. All Rights Reserved. Coldwell Banker Warburg fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Owned by a subsidiary of Anywhere Advisors LLC. Coldwell Banker, the Coldwell Banker logo, Coldwell Banker Global Luxury and the Coldwell Banker Global Luxury logo are registered service marks owned by Coldwell Banker Real Estate LLC.