PRESS COVERAGE February - July 2013
The PR reached an audience in excess of over 13.5 million over the period Feb - July 13 AEV - £189,769.00 PR £ Reach Total Readership / PR Spend £1435 for every PR £1 spent
Month: February 2013 Outlet: Daily Mail Reach: 2001643 Value: 15,500
Month: February 2013 Outlet: Zest Reach: 65418 Value: 7,500
Month: February 2013 Outlet: Instyle Reach: 165418 Value: 9000
Month: February 2013 Outlet: Daily Mail Reach: 1803327 Value: 36792
Month: March 2013 Outlet: Salon Magazine Reach: 12360 Value: 250
Month: March 2013 Outlet: Reveal Reach: 211620 Value: 6575
Month: March 2013 Outlet: Daily Express Reach: 527855 Value: 8000
Month: March 2013 Outlet: The Guild Reach: 17228 Value: 750
Month: March 2013 Outlet: Metro Reach: 406187 Value: 1750
Month: March 2013 Outlet: Cosmopolitan Reach: 765880 Value: 10,000
Month: April 2013 Outlet: Professional Beauty Reach: 15872 Value: 1000
Month: April 2013 Outlet: Professional Beauty Reach: 15872 Value: 1000
Month: April 2013 Outlet: Professional Beauty Reach: 15,872 Value: 1000
Month: April 2013 Outlet: Guild Reach: 17,228 Value: 750
Month: April 2013 Outlet: Evolving Beauty Reach: 3000 Value: 250
Month: May 2013 Outlet: YOU Reach: 2390914 Value: 17325
Month: May 2013 Outlet: Daily Mail Reach: 2067000 Value: 7000
Month: May 2013 Outlet: Guild Reach: 17228 Value: 750
Month: June 2013 Outlet: Cosmetic News Reach: 17500 Value: 1000
Month: June 2013 Outlet: Guild Reach: 17500 Value: 750
Month: June 2013 Outlet: Sunday Times Reach: 1356000 Value: 17,567
Month: June 2013 Outlet: Wahanda Reach: Value:
Month: June 2013 Outlet: Wahanda Reach: Value:
Month: July 2013 Outlet: Beauty Business News Reach: Value:
Month: July 2013 Outlet: Beauty Business News Reach: Value: