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Business Plans Doesn't Want You to Know!
KINGSTON, JAMAICA — Hi, my name is Warren Roy Gordon – Social Entrepreneur and Marketer. As a Social Entrepreneur I often find myself helping people to become the best that they can be.
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What Your Consultant
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Do you have a Business Plan?
bottom shelf. Once owners have
Congratulations, but you are in a small
prepared their "fill in the blanks" plan,
minority. And if you have a plan, is it
they expect it to transform their
integral to your business, and
business overnight just by its mere
instrumental to its growth? If the answer
existence. And because this does not
to this question is yes, then you need
happen, they never look at it
to read no further. However, most
again. Business Plans do work, but you have
left it languishing on their bottom shelf,
to make them work. It is not a one-off
gathering dust! This is the dirty little
exercise. If you buy a 'Business Plan in
secret of business consultants.
a Box', you need to understand that you are responsible for maintaining the
Most business consultants are only
plan. You also need to satisfy yourself
interested in selling their time or their
that the product you buy is not just a
'Business Plan in a Box' but know that
fill in the blanks product. These plans
for a business plan to be useful, it has
always end up on the bottom shelf.
to be part of a Business Management
They don't show you how to do your
System. But this is a much harder
strategic analysis (which is never a fill in
proposition for the consultant to sell,
the blanks exercise- no matter what
particularly to small business owners
someone tells you).
who are just looking for a quick fix. So most consultants just sell a quick fix
Business Planning is a real soul
solution- a business plan that they
searching exercise for the business
know will, within months, end up on the
owner. Dr Greg Chapman of
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trouble to write a business plan have
3
business owners who actually go to the
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Empower Business Solutions warns
performance against your plan six
that you have to be brutally honest with
months after the plan has been
yourself. Even if you prepare your
delivered. While this will cost you extra,
plan yourself (without a coach), get
this will ensure that your plan does not
someone else involved to keep you
end up on the bottom shelf- because
honest! Looking at examples of what
you know you will be held to account! Business Planning is not an easy
and weaknesses and will operate in a
process. It takes time and commitment.
different marketplace. And lastly, make
You don't just do it once. This is not
sure any off-the-shelf product you
what business owners want to hear, and
choose will show you how to implement
what most consultants won't tell you,
your plan into your business.
because it might cost them a sale. But the rewards from a well implemented
When you use a consultant, insist that
business plan are worth many times
they show you how the plan should be
your investment.
implemented into your business process. And have the consultant give you at least one review of your
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business will have different strengths
4
others have done can help, but your
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AFFIRMATION We cant all be Captains, we've got to crew, there's something
there's lesser to do. The task we must do is near.
Love + Success, Warren
If you cant be a highway, hen just be a trail. If you can't be the sun, be a star; it isn't by size that you win or you fail. BE THE BEST AT WHATEVER YOU ARE!
The above poem was given to me by my high school English Language teacher – Mrs. Kerr-Allayne. The words of the poem are posted on the wall of my home office. Each morning, before I start my day, I ensure that I reflect on the message of the poem: BE THE BEST AT WHATEVER YOU ARE!
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There's big work to do and
You are an extraordinary person. The world is waiting for you to conquer it.
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for all of us here.
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THANK YOU, HAVE A WONDERFUL DAY ^_^
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