PARTNER WITH
KEN BLOCK
IN 2016
HOW MUCH IS OVER A QUARTER BILLION VIEWS WORTH TO YOUR BRAND?
total current Gymkhana franchise video views and counting...
WHAT THEY’RE SAYING
Quotes of acclaim regarding Ken Block’s Gymkhana series of viral videos. “Ken Block’s incredible Gymkhana series of driving videos, sponsored by DC Shoes, are among the most successful examples of branded content EVER – Just look at the YouTube counts” – Ad Age, July 2012
“The series ranks as the most watched and shared branded web franchise of all time!” – Ad Age, November 2013
“Top 10 Viral Ads of All Time” – Transworld Business, Sept. 2010
“It’s climbed to the top of the viral video chart, destroying both Carly Rae Jepson (Call me Maybe) and David Guetta.” – Jalopnik July 2012
A SINGLE VIDEO
GymkhanaFIVE alone earned 73.7 MILLION views and counting... That’s more than the 2014 World Series, the 2014 NBA Final Series, and the 2014 World Cup Final combined. 2014 World Cup Final
26.5M
2014 World Series
15.8M
2014 NBA Final Series
15.5M
*Data source: USA Today, December 2014
Ken Block’s GymkhanaFIVE
73.7M
BEYOND VIRAL VIDEOS
Partnering with Ken Block is much more than logo placement in his viral video projects. Block regularly achieves massive exposure in a variety of other areas:
HOONIGAN RACING DIVISION RACE PROGRAM ON-SITE ACTIVATION AT EVENTS HELD WORLD-WIDE SOCIAL MEDIA MARKETING MACHINE AN EXTENSIVE NETWORK OF FAMOUS FRIENDS BRANDED MERCHANDISE & LICENSING DEALS MKTNG. INITIATIVES FROM BLOCK’S OTHER SPONSORS
SECTION 1:
KEN BLOCK AND HOONIGAN RACING DIVISION
MEET KEN BLOCK
Over the years Ken has developed a long and reputable history in the world of action sports, not only as a passionate and accomplished skateboarder, snowboarder and motocross rider, but also as the co-founder and brand director of DC Shoes, one of action sports’ most successful companies.
BUSINESS OWNER PRO ATHLETE MARKETING GENIUS
GLOBAL POPULARITY HUNDREDS OF MILLIONS OF VIDEO VIEWS CONSISTENT TOP 3 OVERALL ON HOOKIT INDEX AND #1 AMONGST RALLY DRIVERS SOCIAL MEDIA REACH OVER 89 MILLION USERS LEGIONS OF LOYAL FANS WANT TO BE HIM!
SOCIAL MEDIA AVERAGES FACEBOOK
5.2M FOLLOWERS 1.5M FOLLOWERS 435K FOLLOWERS AVG. MONTHLY AVERAGE LIKES AVERAGE IMPRESSIONS 97M IMPRESSIONS 5.2M PER MONTH 625K PER MONTH AVERAGE AVERAGE LIKES ~8% AVG. ENGAGEMENT 13M MONTHLY REACH 38K PER POST 50K PER MONTH AVGERAGE MONTHLY AVERAGE COMMENTS 2M ENGAGEMENT 28K PER MONTH 2015 NATIVE FB AVERAGE COMMENTS 14.1M VIDEO VIEWS 200+ PER PHOTO 2015 AVERAGE 706K VIEWS PER VIDEO
STRENGTH IN NUMBERS
85,435,385 COMBINED SOCIAL MEDIA FOLLOWERS
HRD HEADQUARTERS
Hoonigan Racing Division is headquartered near Ken Block’s home in Park City, Utah. It’s modern design is a tribute to Block’s own design sensibilities and makes it the perfect backdrop for the world’s most innovative race team.
RACING
Ken Block’s annual race calendars have included a variety of rally, rallycross, and Gymkhana race events worldwide.
FIA WORLD RALLYCROSS RALLY AMERICA CHAMPIONSHIP X GAMES RALLYCROSS GYMKHANA GRID NEW ZEALAND RALLY CHAMPIONSHIP GLOBAL RALLYCROSS FIA WORLD RALLY CHAMPIONSHIP and more...
THE CARS
The rally and rallycross cars are similar in appearance and configured to conform to series-specific regulations. Rallycross cars boast 600 BHP/900Nm torque 8,000 RPM/AWD manual shift and capable of 0-60 MPH in 1.9 seconds, delivering serious amounts of power and torque without the luxury of traction control.
SECTION 2: THE SERIES
FIA WORLD RALLYCROSS (WRX)
Rallycross is one of the fastest growing forms of motorsports in the world with impassioned fans tuning in to watch it across the Globe. Rallycross is a form of circuit racing on a track with mixed surfaces, usually asphalt and/or gravel. FIA WRX holds 12 rounds at various venues, each spanning two days. Races are four laps (six in semis & final) including one Joker lap. Four heat races and two semi-finals determine the top-six cars for the final. Gold, Silver and Bronze medals are awarded at the end of each round and the World Champion is the driver with the most Championship Points after 12 rounds. By leveraging an extensive social footprint combined with huge television reach, Rallycross takes advantage of a millennial audience looking for a quicker and higher intensity form of racing than traditional motorsports. These fans are engaged, they are loyal and they are on the cutting edge of what’s “cool” and with Ken’s global popularity through his Gymkhana video franchise, he’s one of the fan favorites. By competing in the full series Ken is creating a global activation opportunity and fan engagement platform that capitalizes on his films popularity.
WRX VENUES R8
R1. PORTUGAL MONTALEGRE APR 24-26
R7
R2. HOCKENHEIM HOCKENHEIMRING MAY 01-03
R8. NORWAY HELL AUG 21-23
R3. BELGIUM METTET MAY 15-17
R9. FRANCE LOHEAC SEP 04-06
R4. GREAT BRITAIN LYDDEN HILL MAY 22-24
R10. SPAIN BARCELONA SEP 18-20
R5. GERMANY ESTERING JUN 19-21
R11. TURKEY ISTANBUL OCT 02-04
R6. SWEDEN HOLJES JUL 03-05
R12. ITALY FRANCIACORTA OCT 16-18
R7. CANADA GP3R AUG 07-08
R13. ARGENTINA SAN LUIS NOV 27-29
R6 R5
R4 R9
R3
R10 R1
R13
R12
R2 R11
AUDIENCE
Growth from Euro RX to World RX has been substantial by all accounts, from live attendance to social media figures.
2013 EURO RX 2014 WORLD RX
LIVE ATTENDANCE SOCIAL MEDIA REACH / EVENT BROADCAST HOUSEHOLD REACH TOTAL BROADCAST TERRITORIES NON-EUROPEAN ONLINE FANS
150K 830K 450M 50 20%
325K 4.2M 830M 163 25%
RALLY AMERICA CHAMPIONSHIP
Based in Williston, Vermont, Rally America is the premier performance rally championship in North America and was the first to bring the European style of racing to the U.S. Eight events are held across the country from Portland, Oregon to Newry, Maine. R4 R3
R8
R7
R6
R1 R5
R1. SNO*DRIFT RALLY ATLANTA, MI JAN 30-31 R2. RALLY IN THE 100 ACRE WOOD SALEM, MO FEB 27-28 R3. OREGON TRAIL RALLY PORTLAND, OR APR 24-26 R4. OLYMPUS RALLY SHELTON, WA MAY 16-17
EXAMPLE: 2015 RALLY AMERICA CHAMPIONSHIP SCHEDULE
R2
R5. SUSQUEHANNOCK TRAIL RALLY WELLSBORO, PA JUN 5-6 R6. NEW ENGLAND FOREST RALLY NEWRY, ME JUL 17-18 R7. OJIBWE FORESTS RALLY DETROIT LAKES, MN AUG 27-29 R8. LAKE SUPERIOR PERFORMANCE RALLY HOUGHTON, MI OCT 16-17
A SECOND DRIVER
Adding even more exposure for your brand, Ken Block will add a second driver to his team roster for 2016 WorldRX competition. Block will personally, hand-select a driver with whom he’ll establish a mentoring relationship, ushering in the next-generation Hoonigan. Together they will compete head-to-head and against the world’s best rally drivers.
SECTION 3: THE ADDED VALUE OF A CREATIVE MIND
GROUNDBREAKING PROJECTS
RAPTORTRAX SHREDFEST Ken Block takes his Ford F-150 RaptorTRAX out to Baldface Lodge in Nelson, British Columbia to put it to the test as the ultimate backcountry snowboard expedition vehicle, along with fellow Monster Energy athletes Zak Hale and Ethan Deiss.
2.7M VIEWS https://www.youtube.com/watch?v=5aeKdmw9W50.
FOOTKHANA
In a world first, Castrol, one of the world's leading lubricant brands and Official Sponsor of the 2014 FIFA World Cup™, brought together the pioneers from the worlds of football and motorsport to create Castrol Footkhana; an innovative experiment that saw Brazilian star Neymar Jr. take on new Castrol Ambassador and global rally icon Ken Block and his rally car, powered by Castrol's strongest oil, Castrol EDGE boosted with TITANIUM FST™.
GYMKHANA JAPAN With the launch of Monster Energy in Japan, Ken Block and Monster Energy took Ken's Gymkhana Experience to Tokyo on June 16th, 2013. Monster Energy brought their Monster Girls, Freestyle MX Team, Street Bike Stunt Team, the best Drift Drivers in Japan, and a host of celebrities together for a high tire smoking, high octane weekend like only Monster Energy knows how! https://www.youtube.com/watch?v=oFBq_d53TLU
4.4M VIEWS
BLAST
A collaborative art project, art gallery exhibit and published hardcover book with artist Jim Mangan.
Sample of one of the many photos in the collection by Jim Mangan
AND MORE...
KEEP-A-BREAST CHARITY CASTROL TITANIUM STRONG BLACKOUT VIDEO - 8M views BOOBKHANA - 4.9M views
www.youtube.com/watch?v=rMSL4WKT5Uc
https://www.youtube.com/watch?v=0WKis4NYLHo
FAMOUS FANS: AN EXTENSIVE NETWORK
BE A PART OF THE RIDE WELCOME TO THE FAMILY