KEN ROCZEN PARTNERSHIP PROSPECTUS
MEDIA QUOTES
Click To See The Interview
“WHAT’S GREAT ABOUT SUPERCROSS IS THAT ITS TIMED FOR THE ATTENTION SPAN OF THE AUDIENCES OF TODAY. FOR YOUNG PEOPLE 18-34, WHICH IS OUR KEY DEMOGRAPHIC, THE LONGEST RACE OF THE ENTIRE EVENT IS 20 MINUTES OF UNINTERRUPTED ACTION. FANS CAN BE THERE IN THE MOMENT AND THAT IS VERY UNIQUE AMONGST A LOT OF SPORTS. THERE’S NO REFEREES, THERE’S NOT A TIMEOUT DURING THE RACE...ITS JUST 20 MINUTES OF HEART POUNDING ACTION.”
- JULIETTE FELD
EVP Feld Entertainment, on Forbes SportsMoney
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“SUPERCROSS SEEMS TO HAVE FULL UNDERSTANDING OF THEIR AUDIENCE. THE TYPICAL FAN IS A MEMBER OF GENERATION Y, OR A MALE IN HIS LATE TEENS TO EARLY 20S. HIGH FLYING DIRT BIKES PROVIDE FOR A HIGH ENERGY EVENT IN PACKED FOOTBALL AND BASEBALL STADIUMS ALL ACROSS THE COUNTRY.” -
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BLEACHER REPORT January 1, 2013
MEET KEN ROCZEN
MEET KEN ROCZEN At only 21 years old, Germany’s Ken Roczen is one of the most seasoned and accomplished World Motocross Champions to land on American soil to race at the pinnacle level of Supercross/Motocross racing. Ken has quickly risen to elite status in American Supercross/Motocross and currently rides for the RCH Soaring Eagle Jimmy John’s Suzuki Factory Racing Team. Ken turned pro in 2009 racing in the MX2 class in the FIM Motocross World Championship at only 15 years old. Roczen made his AMA Supercross debut in Anaheim in 2011 and won one of the eight races he entered and collected four top fives in the 250 West Coast Lites championship. Later that year, Roczen returned to Europe to win the FIM Motocross World Championship, avenging his second-place finish the year before. In 2013, his third year in the 250 class, Roczen claimed his first AMA Supercross season title in a thrilling battle that went down to the last lap of the final race of the year in Las Vegas. The 2013 Lites championship granted him the right to graduate to the 450 class, racing with the likes of Ryan Villopoto, James Stewart, and Chad Reed. For most other riders, moving up to the premier bike class would have seemed a bit premature, but like he has done since day 1, Roczen does things on his own schedule. At the opening round of the 2014 Monster Energy Supercross series in Anaheim, Roczen came out of the gates swinging and became the first rookie to ever win in the 450 class at the opening race of the season. Ken finished the season with two 450 SX wins, 8 podiums, and 3rd overall in season standings. Ken took his winning momentum with him into the Lucas Oil Pro Motocross series and earned his first 450 class AMA Pro Motocross championship. Ken was honored as the 2014 Rookie and was crowned Rider of the Year by Racer X Magazine.
CAREER ACHIEVEMENTS: 2014 Racer X Magazine and Cycle News Rider of the Year 2014 Lucas Oil Pro Motocross 450 Champion 2013 Monster Energy AMA Supercross Western Regional Champion 4-Time FIM Motocross of Nations MX2 Individual Class Champion (2010-2013) 2012 FIM Motocross of Nations Team Overall Champions, Team Germany 2011 FIM MX2 World Motocross Champion 02
Click To See The Interview
“TRY TO FIND AN ENDURANCE SPORT THAT ASKS 30+ MINUTES OF HIGH HEART RATE WITHOUT REST, BUT ALSO ADDS A STRENGTH, AGILITY AND BALANCE QUOTIENT. IN MOST ENDURANCE SPORTS, ENDURANCE IS THE SPORT. IN MOTOCROSS, IT’S JUST THE BASE ELEMENT IN WHAT IS REALLY AN ATHLETIC SKILLS COMPETITION.” -
JASON WEIGANDT, RACER X
August 23, 2013
SOCIAL MEDIA OVERVIEW: FACEBOOK, TWITTER, AND INSTAGRAM
SOCIAL MEDIA OVERVIEW Ken Roczen, along with his team, sponsors, and industry media, provides year-round sponsorship marketing by providing authentic and engaging content to his fans via all social media channels. Fans are able to get a glimpse at Ken’s day-to-day routine, his free time, and his weekends at the races. Roczen, a social media magnet, helped in part by his immense popularity in parts of Europe, had the most social media intactions (likes and comments) during the 2015 season than any other racer earning 6.7 million interactions during Supercross (January - May) and 3.6 million (May - August) during Outdoors across all three platforms.
Click To Visit Web Page
Facebook is used to promote sponsors, provide important team news and announcements, and post behind the scenes photos each week at the races and at home. PEOPOLE REACHED
@KENROCZEN94
LIKES
% PAGE GROWTH**
487.9K+
+39.2%
77,909,199
*Ken Roczen Facebook Page Launched September 15, 2014 ** % Page Growth Since January 1, 2015
Source: Racer X Online.com, September 1, 2015 (http://racerxonline.com/2015/09/01/insight-social-stats)
Click To Visit Web Page
Using 140 characters or less, Twitter is another channel used to provide fans with quick updates on Ken and team news.
@KENROCZEN94
FOLLOWERS
% PAGE GROWTH**
154K+
+18%
TOTAL MONTHLY IMPRESSIONS
15,238,207
** % Page Growth Since January 1, 2015
Click To Visit Web Page
Creating a personal connection with the fans, Instagram is used to share unique and intimate content giving fans a look into the day in the life of Ken Roczen.
@KENROCZEN94 03
** % Page Growth Since January 1, 2015
#
FOLLOWERS
% PAGE GROWTH**
MOST USED HASHTAGS
502K+
+44%
#REPOST
SOCIAL MEDIA EXAMPLES
SOCIAL MEDIA EXAMPLES Ken Roczen
@kenroczen94
39.3K 1,021 To the people that said I am going to suck. Looks like you guys really know the deal about SX/MX
Red Bull
@redbull
65K 322 The pressure is on for @kenroczen94 in the latest #MXNation. Follow the link in the bio to watch.
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Ken Roczen
@kenroczen94
29K 137 @rchracing @soaringeagleresort @jimmyjohns @suzukicycles @sycuan_casino @dodgeofficial @bel_raycompany @redbull @foxracing @gopro @stancesocks @oakley PC @mattymattrice
Oakley
@oakley
13.2K 8 2-for-2 in Anaheim. Congrats to @kenroczen94 on his second win in three rounds, keeping him atop the SX standings (Photo: @realstevecox) #AirbrakeMX #TeamOakley
GoPro
@gopro
182K 563 @SupercrossLIVE is about to kick off in Anaheim, CA. Good luck to GoPro rider @kenroczen94! #gopro #SXonFOX
Fox Racing
@foxracing
10.8K 23 Excited to announce the #FOXMX16 like available now at your local participating Fox dealers worldwide. Click the link in our bio to see the hype video and more of the 2016 styles on @kenroczen94 #foxracing #mx #moto
GoPro
168K
@gopro
364
Congrats to GoPro athlete @kenroczen94 for taking the number 1 spot at A1 @SupercrossLIVE! #gopro
Racer X Online
4,832
@racerxonline
97
@kenroczen94 in second #UnadillaMX #ThisIsMoto #Motocross #Supercross #Motorcycle #ProMotocross #Dirtbike #Racing @ProMotocross @nbctv @nbcsports @mavtv @Cudby photo
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