GRADUATE BUSINESS SOCIETY
Harnessing Technologies for Strategic Business Advantage A practice-led Perspective on shaping information technology use within your business Technology offers businesses the potential to create new innovative sources of competitive advantage. It permits the establishment of new web based relationships with global markets; the building of deeper customer relationships, radical cost reduction through simplification of organisational processes and redrawing of the boundaries of the competitive dynamics of industries. This conference will consider the changes underway in a range of industry sectors and examine some of the impacts of technology innovations for management and business organisations generally. As technology evolves as an enabler of management change, with firms focusing increasingly on value creation from service and experiential aspects of the business this conference will consider the ways in which technology is influencing and leading to fundamental changes in employee skills, functional relationships and organisational capabilities. The combination of technology and aligned management strategy enable not simply an alteration of business processes, but a fundamental alteration in the mechanisms through which the business relates to its environment and sustains competitive advantage. The event will interest those who wish to learn about these new developments in technology as well as the strategic and management implications of technology innovations in a wide range of business sectors.
www.witgraduatebusinesssociety.com
GRADUATE BUSINESS SOCIETY February 21st 2013 Venue: Main Auditorium, Waterford Institute of Technology
SCHEDULE: 9:00
Speaker 1: Welcome and Introduction Dr. Denis Harrington, Head of Graduate Business, Waterford Institute of Technology
9:10
Speaker 2: Throw out the Business Plan. Lean Start-up: A Customer Led Approach to building a Tech Start-up Rory O Connor, CEO, Scurri.co.uk
9:40
Speaker 3: IT-focussed Business Leadership - Lessons and Perspectives from Microsoft Colin Browne, Snr. Director Online Operations at Microsoft
10.15
Break
10.35
Speaker 4: Demystifying IT: Technology in the Business Context Sean Molloy, CIO, Glanbia
Case Examples – New and Emerging Technologies
11.05
Speaker 5: Using Social media for strategic business advantage Conor Lynch, CEO, SocialMedia.ie powered by Bossmetrics
11.40
Speaker 6: Perspectives on developing and growing a start-up Feed Henry Technology Strategy Dr Mícheál Ó Foghlú, CTO, FeedHenry
12.15
Technology in Business Round-table Q&A and Discussion Forum
12.50
Closing Address: Dr Thomas O’Toole, Head of School of Business, Waterford Institute of Technology
Please click the link below to confirm your attendance.
http://gbsconference.eventbrite.ie
www.witgraduatebusinesssociety.com