EXTRAORDINARY EXPERIENCES AT YOUR FINGERTIPS
bcreservations.com
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AB O U T U S
BC Central Reservations is an experiential retailer specializing in the sales, marketing, custom packaging, and gifting of extraordinary British Columbia experiences. Via our website, mobile app, and call centre, we are compiling and showcasing an extensive collection of experiences from the wilds of British Columbia. From short excursions to multi-day adventures, consumers have the unique ability to fully customize the experiences of their choosing into a single package that can be booked for themselves or purchased as a gift for family, friends, or colleagues.
our G OA L S • Create the tools and a collaborative hub of information thatmake it easy for consumers to research and book a wide variety of experiences including: activities, accommodation, attractions, culinary, events, entertainment, and transportation. • Work with our tourism partners, communities, DMO’s and content providers such as bloggers, to create a unique online experience that engages consumers with dynamic content and captivating stories.
sales BEN EF ITS PACKAGES BC Central Reservations provides consumers with the unique ability to research and book multiple vacation components in one package.
giving
B ACK
GIFT VOUCHERS & CERTIFICATES Consumers can purchase gift vouchers & certificates for family, friends, and colleagues which they redeem for any of our extraordinary experiences.
MOBILE APP A mobile app working in conjunction with BC Central Reservations website, includes local event listings, interactive maps with GPS capability and push notification messages.
When you use the services of BC Central Reservations, you are supporting people whose livelihood depends on the hospitality industry. A portion of your purchase will be donated to the BC Hospitality Foundation, a charity that supports workers facing financial crisis due to a health issue, and offers scholarship programs to foster the development of the hospitality workers of tomorrow. BC Central Reservations donates a portion of each transaction to BCHF. All operators signed up have the opportunity to do the same.
marketing S TRATEGIES When you join with BC Central Reservations, we will do everything we can to help market your business in the smartest way possible. We will work with you to see what marketing strategies best fit you. When you succeed, we succeed. Here is what we offer:
SOCIAL NETWORKING We offer exposure on most popular social platforms including Facebook, Twitter, Instagram and YouTube, giving businesses an opportunity to have a wide social presence. We are working on a promotional viral video series and have an extensive library of unique BC experiences already in place. We will be using Google AdWords and Facebook advertising regularly and strategically in line with our current promotions and goals.
RACK STANDS BC Central Reservations has a rack stand program which will be widely distributed throughout the active areas of BC. These racks will include 2 rack cards, 1 each for BC Central Reservations and the BC Central Reservations App. There will be business card size info cards in pockets in front of each rack card. These will allow a widespread distribution of our information and easy access to our sites, which feature your products.
MOBILE APP A mobile app working in conjunction with the BC Central Reservations website, includes card downloads, events, hotels, and visitors centers. We are working on GPS self guided tours, which will feature our businesses on each of the tours. We currently have a pilot project under way with the Shuswap region for the self guided tours. Our operators will have the opportunity to use the app for push marketing and last minute specials.
quick FAC TS • Rapid growth of Online Travel Agents (OTA’s) • In Europe and Asia, 70% of tourism bookings are now done via OTA’s • In North America, 50% and growing
RADIO BC Central Reservations has a large radio advertising program in place right across western Canada. The advertising will be seasonal in nature and highlight all of the amazing assets we have in the region.
CONTESTS BC Central Reservations offers contests within their website and social platforms to promote businesses by featuring them in prize packages to be won. These prize packages will be of significant value to really drive interest. The prize package awarded will also always be available as a booking option on the site, so no one has to miss out!
ONLINE EXPOSURE Working with content providers such as KelownaNow, to create a unique online experience full of rich, dynamic content and captivating stories. These advertorials will be directly connected to booking and package information.
STRATEGIC PARTNERSHIPS Partnerships with TOTA, Shuswap Tourism, Regional DMOs, Portland Winterhawks, and various Chambers of Commerce will assist us in creating unique ways to market your business.
BEN E FI TS • A locally-driven project with local representation and perspective
• Generating/sustaining more tourism dollars locally
• A platform everyone can contribute to, take ownership in and be proud of
• Website + mobile app, offers our tourism partners (and visitors) greater value than OTA’s that only offer accommodation and no local representation
• Supports local initiatives such as the BC Hospitality Foundation
our PART NERS AC C OM M ODATION :
AC T IVIT IE S:
• Delta Grand Okanagan Resort & Conference Centre
• Interior Whitewater Expeditions
• Predator Ridge Resort
• Hoodoo Adventures
• Prestige Hotels and Resorts
• Waterway Houseboats
• Best Western PLUS Wine Country Hotel & Suites
• MJO Tours
• Four Points by Sheraton Kelowna Airport
• Okanagan Recreational Rentals
• Silver Star Mountain Resort
• Kelowna Jet Boat Adventures
• Comfort Suites Kelowna
• Ogopogo Parasail
• Comfort Inn & Suites Salmon Arm
• Kelowna Cruises
• Christina Lake Village
• Shuswap Wake Adventures
• Mile Zero Motel
• Nighthawk Vineyards
• The Bulldog Hotel at Silver Star
• Salmon Arm Skydiving
• Silver Star Accommodations (Bulldog Hotel)
FACEBOOK.COM/BCRESERVATIONS
1-800-663-4022
BCRESERVATIONS.COM