wavelength_surf_mag_eco_guide_2011

2011 ECO GUIDE

ECO GUIDE: SEPTEMBER 2011 WAVELENGTHMAG.CO.UK

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ECO GUIDE 2011 QUIKSILVER

APACHE Quiksilver Technical Division renewed its commitment regarding environmental concerns launching The Green Line, the first range of sunglasses with frames and lenses in bio-based materials (with 54% of renewable resources).

Technology + Commitment = the Green Line • Polarized RRP: £105 Email: uk@quiksilver-tech.com Available at: quiksilver-europe.com

QUIKSILVER

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THE SMALL FRY Quiksilver Technical Division renewed its commitment regarding environmental concerns launching The Green Line, the first range of sunglasses with frames and lenses in bio-based materials (with 54% of renewable resources).

Technology + Commitment = the Green Line • Youth RRP: £35 Email: uk@quiksilver-tech.com Available at: quiksilver-europe.com

QUIKSILVER

THE FERRIS Quiksilver Technical Division renewed its commitment regarding environmental concerns launching The Green Line, the first range of sunglasses with frames and lenses in bio-based materials (with 54% of renewable resources).

Technology + Commitment = the Green Line • Polarized RRP: £90 Email: uk@quiksilver-tech.com Available at: quiksilver-europe.com

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QUIKSILVER

JADE Quiksilver Technical Division renewed its commitment regarding environmental concerns launching The Green Line, the first range of sunglasses with frames and lenses in bio-based materials (with 54% of renewable resources).

Technology + Commitment = the Green Line • Roxy RRP: £60 Email: uk@quiksilver-tech.com Available at: quiksilver-europe.com

QUIKSILVER

THE CRUISE Quiksilver Technical Division renewed its commitment regarding environmental concerns launching The Green Line, the first range of sunglasses with frames and lenses in bio-based materials (with 54% of renewable resources).

Technology + Commitment = the Green Line • Polarized RRP: £95 Email: uk@quiksilver-tech.com Available at: quiksilver-europe.com

QUIKSILVER

THE STOMP Quiksilver Technical Division renewed its commitment regarding environmental concerns launching The Green Line, the first range of sunglasses with frames and lenses in bio-based materials (with 54% of renewable resources).

Technology + Commitment = the Green Line • Polarized RRP: £95 Email: uk@quiksilver-tech.com Available at: quiksilver-europe.com

ONEILL

PATAGONIA

PATAGONIA

ASHORTWALK

TIKI

STRAIGHT JEANS Our jeans will keep you on the up and up for years to come. They’re made strong and unaffected in classic, 5-pocket styling with a metal shank, zip-fly closure, and two organic cotton colour options - indigo and grey - which have a touch of spandex for added stretch and comfort. Available in three inseams: short, 30”; regular, 32”; and long, 34”.

RRP: £80 Email: store_sansebastian@patagonia.com Available at: patagonia.com

ECO MOON CLOCK A totally unique ECO moon, tide and time clock. Designed and manufactured in the UK from recycled vending machine coffee cups.

This newest addition to the best selling tide clock range in the world is the ultimate in tide prediction. The tide clock will tell you how long you have while the moon clock will help you predict that all important tidal height. The clock just helps determine when best to go out and enjoy yourselves!

RRP: £39.95 Email: simon@ashortwalk.com Available at: ashortwalk.com

PSYCHO RG8 / PROJECT RE-GENERATE O’Neill began incorporating recycled plastics into our RG8 series wetsuits in 2009. By working closely with our factories, and a handful of outside partners, O’Neill continues to find real solutions to the ecological waste issues facing the surf industry. Working tirelessly with our global partners to find better ways to recycle scrap neoprene at the end of the wetsuit lifecycle, making the green room even “greener”.

Every RG8 fullsuit saves 100 plastic bottles from potentially polluting the world’s living oceans Features: • F.U.Z.E. Closure system - O’Neill’s exclusive front upper zip entry. Using the same floating zipper technology as our Z.E.N. zip closure, the F.U.Z.E closure keeps you dry without restricting flexibility • Exterior single fluid seam weld • 100% Ultra flex RG8 neoprene • ECO RG8-Air firewall chest and lumbar panels • Plasma wrist and ankle seals • LSD- Lumbar seamless design • External key pocket with loop SRP: 5/3mm: £250, 4/3mm: £240, 3/2mm: £ 225 Email: wetsuits.eu@oneillwetsuits.com Available at: oneill.com

STORM JACKET For more than 20 years the Storm Jacket has stood up to torrential rain and mountain blizzards. It keeps you dry and comfortable with its 2-layer hard-shell construction (100% recycled polyester double ripstop), waterproof/breathable H2No® barrier with a Deluge® DWR (durable water repellent) finish, sealed seams and a hanging mesh-and-taffeta liner. Reinforced shoulders and elbows add durability, and storm flaps cover all external zippers for extra protection. Finer points: a 2-wayadjustable, helmet-compatible hood, pit zips, one internal security pocket, two handwarmer pockets and a left-chest pocket hidden inside the center-front zipper storm flap. Elastic cuffs secure with a self-fabric tab. Drawcord hem.

RRP: £200 Email: store_sansebastian@patagonia.com Available at: patagonia.com

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REVERSIBLE FLANNEL JACKET It’s a jacket and a shirt. The 100% polyester yarn-dyed flannel face helps block out cold wind; the fabric reverses to a 100% recycled polyester plain weave in solid colours, and has a Deluge® DWR (durable water repellent) finish to shed moisture and spills. A lightweight, compressible layer of 60-g Thermogreen® (90% recycled) insulation between the two fabrics adds extra warmth. Finer points include two handwarmer pockets, two chest pockets (plus one on the solid side) and adjustable cuffs.

RRP: £130 Email: store_sansebastian@patagonia.com Available at: patagonia.com

ECO GUIDE 2011

PATAGONIA

FEATHER FOIL Is it possible to create a product that is not just environmentally responsible, but actually better in performance and price than it’s toxic equivalent?! Yes. • The Tiki Feather Foil technology production creates 75% less VOC’s than normal and bamboo sheet is one of the most sustainable materials available. (The carbon is oil based but adds durability that we feel justifies it’s use).

• Designed to be lighter and more responsive than conventional boards, yet more instinctive feeling.

RRP: From £499 Email: tiki@tikisurf.co.uk Available at: tikisurf.co.uk

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ECO GUIDE 2011

FREEWATERS

THE DUDE We cringe when we see sandals treated as a commodity: made cheaply, terrible fit, outdated styling, poor durability or toxic materials. At Freewaters Eco it is not something we claim, it’s something we just do. By 2025 it is predicted that 1,800,000,000 people will live where fresh water is scarce. Access to clean water is a basic human right and the purchase of one pair of Freewaters allows us to provide free drinking water to an individual for one year.

Features: • Strap: water friendly performance leather with ecoSmart neoprene lining made from recycled PET plastic bottles.

• Footbed: textured non-slip, quick dry eva foam.

• Midsole: patent pending dual density design with firm supportive foam in the arch and heel and super cushy rebound foam in the forefoot.

• Outsole: no slip, non-marking sponge rubber • Water: designed for heavy exposure RRP: £24.95 Available at: freewaters.com

FREEWATERS

SELF EMPLOYED As autumn fades, we must accept that the sandals must be put aside for a while.

Freewaters’ houseshoes/slippers are sandals in disguise, engineered for winter.

At Freewaters Eco it is not something we claim, it is something we just do, quietly and strategically (like a good ninja). By 2025 it is predicted that 1,800,000,000 people will live where fresh water is scarce. Access to clean water is a basic human right and the purchase of one pair of freewaters allows us to provide free drinking water to an individual for one year.

Features: • Shell: premium Japanese microsuede: solvent free and vegan-friendly.

• Washable liner: removable and washable design • Climate control: Pop-Ya- Collar design and a radical new Ventilation Zipper • Midsole: 3-D molded ergonomic insert with arch support and heel cup so you can float in them all day.

• Outsole: recycled eco-rubber is nice on your hardwood floors and your stairs.

• Habitat: indoor/outdoor RRP: £39.95- £59.95 Available at: freewaters.com

RIZ

DRAGON

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EXPERINCE ECO Drawing inspirations from Rob’s life, each colour way represents a little piece of what makes Rob ‘Rob’. From starting out as a young prefessional surfer pushing progression, to putting the soul back in surfing and raising environmental awareness along the way.

Tech points: • Grilamid Frame Material • 6 base Polycarbonate Lens • 5 barrell hinge • 100% UV protection • Available in polarized RRP: Available in polar £99.99, non polar £79.99 Available at: dragonalliance.com

RAPANUI

APERTUBE ORGANIC T-SHIRT This Organic Cotton T-shirt was made in a wind powered, Fair Wear Foundation audited factory and is printed on 100% Organic Cotton. It was transported by ship, not air. Printed with phthalate-free inks and handfinished in the UK. At Rapanui we think that you should be able to find out exactly where and how your clothing is made – so we’re pushing for the UK and EU to develop an eco labelling system similar to light bulbs and appliances to help you shop quickly with a conscience.

Screen Printed in England on a Certified 100% Organic Cotton t-shirt (155g/m2) / Made in a Fair Wear Foundation Audited factory / Low Carbon / GM Free / Hand Printed & Finished in the UK / Printed with Phthalate-Free inks / Cool Wash, Hang Dry. RRP: £24.95 Email: orders@rapanuiclothing.com Available at: rapanuiclothing.com

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BOUNTY SHORT, MORRIS-SEA PRINT Catering for the stylish, ethically minded modern man, the Bounty short is designed with a more tailored fit and sophisticated colour palette, perfect for the gentleman surfer. The mid length 16” style is inspired by the past and the future, it’s classic yet modern, ideal for those who like to show just enough leg. Key Ingredients include: 100% recycled and recyclable polyester, digital water based inks.

RRP: £75 Email: info@rizboardshorts.com Available at: rizboardshorts.com

RAPANUI

MET OFFICE ICONIC T-SHIRT Designed as part of a limited edition collaboration with the Met Office, this organic t-shirt this Organic Cotton T-shirt was made in a wind powered, Fair Wear Foundation audited factory and is printed on 100% Organic Cotton. It was transported by ship, not air.

Printed with phthalate-free inks and hand-finished in the UK. At Rapanui we think that you should be able to find out exactly where and how your clothing is made – so we’re pushing for the UK and EU to develop an eco labelling system similar to light bulbs and appliances to help you shop quickly with a conscience.

Screen Printed in England on a Certified 100% Organic Cotton t-shirt (155g/m2) / Made in a Fair Wear Foundation Audited factory / Low Carbon / GM Free / Hand Printed & Finished in the UK / Printed with Phthalate-Free inks / Cool Wash, Hang Dry. RRP: £24.95 Email: orders@rapanuiclothing.com Available at: rapanuiclothing.com

GREEN

CREDENTIALS

O’NEILL: O’Neill Sea Odyssey (OSO) was founded in 1996 by wetsuit innovator and surfer Jack O’Neill. A living classroom was created on board a 65-foot catamaran sailing the Monterey Bay National Marine Sanctuary where 4th - 6th grade students from schools throughout Central California receive a hands-on lessons about the marine habitat and the importance of the relationship between the living sea and the environment. The program is conducted on board the catamaran with follow-up lessons at the shore-side Education Centre at the Santa Cruz Harbour. It is free of charge, but students earn their way into the program by designing and performing a project to benefit their community. oneill.com, oneillseaodyssey.org TIKI: We owe much of our 45 year success to being one step ahead of the curve (by design or by chance!). When the eco issue became a mainstream concern, we already had in place a number of waste saving plans and were investing heavily in greener surfboard construction (see the Tiki Feather Foil in the guide).

So instead of releasing some special ‘green’ products to take the focus away from all the other stuff, we decided to expand the responsible production motives to all aspects of the business; air freighted samples were out. All packing and packaging is either from recycled or recyclable card. We switched to vegetable oil based polybags to wrap surfboards for shipping and introduced limestone neoprene into our top-end wetsuits. We haven’t made any big claims over any of this or painted ourselves green, we’ve just done the stuff that everyone should be doing – looking at reducing our impact on the planet, whether it’s resources, carbon footprint or waste. tikisurf.co.uk QUIKSILVER: For the second successive year, Quiksilver and Roxy ran their Green Campaign, aimed at raising awareness about the importance of preserving our water resources. The campaign featured on the web and in stores from June 1 to 23, 2011. Working under the slogan ‘Don’t Destroy What You Came To Enjoy’, the Quiksilver Group strives to protect its environments through a host of initiatives ranging from eco-design and environmental management, to awareness-raising events and partnerships with various associations. With a primary focus on protecting water resources, this new campaign aims to expand the message to all the group’s playgrounds: Quiksilver has adopted a new twist on the Green line, to symbolize its commitment to protecting the environment. A green line that can be seen in the windows of all the group’s stores, and inside too, pointing the way to our ecofriendly products. quiksilver.com PATAGONIA: The wild world we love is fast disappearing. At Patagonia, we think that business can inspire solutions to the environmental crisis. This means that what we make and how we make it must cause the least harm to the environment. We evaluate raw materials, invest in innovative technologies, and rigorously police our waste.

Take a look at the Common Threads Initiative, bluesign® Standard, the Footprint Chronicles and more. We are proud to say that each and every product in our line now either contains an e-fibre or is recyclable. We also use a portion of our sales to support grassroots groups working to make a real difference through 1% for the Planet, we see it as our “Earth Tax”, to mitigate the damage we do. patagonia.com ASHORTWALK: Ashortwalk is a Cornwall based product design company. Started in 2003 by Dan Dicker, who left his previous job as a product designer/inventor at Dyson and moved south in order to realise a long-held desire: to set up a business, and live, ‘ashortwalk’ from the sea. From the humble beginnings of a shed in the back garden and a few new product ideas, the business has come a long way in seven

years. Ashortwalk now collect, recycle and turn everyday throw away waste into unique functional products, but equally as important they are getting them into mainstream respected UK shops at mainstream respectable prices. This means that the UK public are being given an eco option without paying over the odds, which in turn means more and more waste is being saved from landfill. We are no longer in a shed, but our philosophy is still the same... and most importantly we are ashortwalk from the beach. ashortwalk.com FREEWATERS: We are Freewaters, a small group on a mission to improve the quality of life through superior product experience and through creative humanitarian initiatives. More specifically, we are on two parallel and fully integrated campaigns: to design the best sandals and house shoes ever seen and to help find solutions to the global drinking water pandemic. By 2025 it is predicted that 1,800,000,000 people will live where fresh water is scarce. Every year, more people die from the consequences of unsafe water than from all forms of violence, including war.

Dirty water and a lack of proper hygiene kills 3,300,000 people annually, most of them children under the age of five. We believe access to clean water is a basic human right. With your help (the purchase of one pair of freewaters allows us to provide free drinking water to an individual for one year) we are drilling freshwater wells and taking powerful steps towards transforming lives. freewaters.com, projectfreewaters.org DRAGON: Dragon proudly introduces the E.C.O (Environmentally Conscious Optics), an initiative inspired by Rob Machado to actively investigate the method of making and manufacturing environmentally friendly sunglasses.

With the help of Rob, we set out on a mission to discover and incorporate ways in which we can reduce our footprint on the environment. The result is the first EVER sunglasses with material made from 100% renewable origin. This means that Mother Nature replenishes the material used for the sunglasses at the same rate that it is consumed. The E.C.O. will launch as part of Rob Machado’s Experience collection, which includes FSC certified packaging material and comes with 100% organic cotton bags, printed with water-based ink. FSC (Forest Stewardship Council) managed forests

deals with proper forest management and ensures that the trees used to make the paper are from well managed forests designated for paper making. fsc.org, dragonalliance.com RIZ: The aim is simple, to bring you the most beautiful and environmentally friendly boardshorts in the world. Noticing a niche in the market for exceptionally crafted, sophisticated and sustainable beachwear, all of Riz’s shorts are made from 100% recycled and recyclable polyester and digitally printed using water based inks. Riz’s shorts can be returned, and the fabrics recycled into new polyester materials. For taking part in the ‘Rizcycling’ programme you would be rewarded with 25% off a new pair of Riz boardies. The life cycle of the shorts then begins again. Forever ‘Alive with Pleasure’! The shorts are also produced in small limited edition runs using unique prints. To highlight their uniqueness each pair is hand numbered making them even more special. Going forward Riz hopes to collaborate and promote designers and environmental movements alike, believing it’s better to join forces and work as a creative community. The shape of things to come. rizboardshorts.com.

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