BE EXTRAORDINARY Brand Book
Come into your own.
BEYOND CONFORMITY
Because every act of creation is an act of vibrant living. Because we’re not here to hide our light.
In the stream of cookie-cutter, machine-made jewelry that is destined for the landfill, it is our relentless approach to do better, because we all deserve it.
It’s our mission to defend this one precious life we have here by celebrating your creative spirit with designs that inspire you to mindfully kick-ass amidst the noise and haste.
From a great product came a greater mission.
THE SPARK THAT IGNITED
As it goes: life was good, then it wasn’t. A series of difficult events forever changed Patti and cleared a path for discovery.
It was in an antique store in 2001 where Patti got her idea to cast wax seals as jewelry. The warmth and imperfection in the designs struck a chord of truth and meaning. Sister Lizanne joined Patti soon after. They took a risk on one another, a new market, and an industry that hadn’t seen anything like what the Pagliei sisters were bringing… and it worked.
Countless mindful individuals found themselves in these tiny treasures. Together the sisters realized that what these pieces held was a lasting mission: to remind you of your unique luminosity and power.
“Our truest life is when we are in dreams awake.”
—THOREAU
OUR SHARED TRUTHS
We set out on our Poetic path. And with a small group of like-minded spirits, we built a beloved brand and a network of devoted retailers and customers who keep inspiring us to make more, do more, give more, and grow more.
Each day (and usually nights too), we are able to steep ourselves in wonder, revelation, invention and imagination, and make beautiful things with beautiful people. All because of you.
From this, we’ve never strayed.
You remind us that our work here is meaningful, and that our hands should continue to be put to good use. You play a meaningful role in this dream of ours, allowing us room to write this story with you, and to find the treasure between the lines.
Waxing means becoming. Poetic means you.
BEHIND THE NAME
While the words ‘waxing poetic’ mean speaking in a flowery or poetic fashion, we look at the individual words and are reminded that ‘waxing’ means to become, to evolve into something else and ‘poetic’ means... just that (and everything related).
Waxing Poetic celebrates the potential for transformation in all of us. When you are ‘waxing poetic,’ you have the confidence to be yourself, at any phase along the way.
Are you machine-made? Neither is our jewelry.
FROM WAX TO WONDER
You know what realness is. It’s quality, not trend. Mindfulness, not gloss.
It’s what is created by the Maker and master craftsperson. And it is undeniably striking, different and life-affirming. This is the underlying poetry to our process.
Our artisans lovingly carve our designs by hand and use the traditional lost wax method to cast them. Our signature stone setting techniques and finishes can only be achieved by hand. It’s quality that can’t be automated.
It is this distinctive, hand-crafted character that is uniquely Waxing Poetic.
Like you, it shines its own light.
“I wear this pendant every single day. This reminds me to be me. Be the light!”
—AMY R.
AUTHENTIC STYLE
True style isn’t manufactured. It comes from within, not from following some mindless trend. It’s the confidence of knowing who you are and what you need to feel most powerfully you.
We invite you to elevate your divine story and plot your own deeply poetic course.
Choose your talismans. Choose your intention. Layer the elements of who you are and create a singular tapestry of you—beautiful, luminous, and filled with meaning.
Break the rules. Be your own muse.
Mindfully handmade. Powerfully worn. Deeply resonant.
FOR THE CREATIVE SPIRITS
We’re inspired by you who are never led by trends, but instead by remembering and reflecting—gently or boldly— on who you are and who you are becoming.
Wear Waxing Poetic your way. Let every piece tell a story. Yours, not some fictional woman’s.
Walk in beauty and power. Be the light that you are.
