EXPERIENCE

Southampton Legible City (2010 – ongoing)

The team took forward a high level wayfinding strategy developed for Southampton City Council to system design and implementation. This included the integration of local branding and identity requirements for priority areas such as the Old Town and Cultural Quarter districts, achieved through close collaboration with Southampton’s Marketing & Communications department. Significant value-engineering exercises were undertaken from the outset to minimise fabrication and upkeep costs. This resulted in a highly cost-effective product range that is being successfully rolled out across the city centre and wider districts in strategic phases.

In addition, this on-street wayfinding system is also supported through other media to maximise public uptake and recognition. This includes free online resources, map handouts and leaflets distributed by the City Council and through third parties such as the universities, local businesses and cruise operators. This holistic ‘Legible City’ initiative has also led to consistently branded customer information for other transport modes across Southampton, including local bus infrastructure and the growing cycling network.

A note of thanks. The strategy presentation today was faultless, brilliantly pitched, the decision making process was excellent and well thought out. I cannot thank you all enough, it was fantastic.

Paul Walker Transport Policy Team Leader Southampton City Council