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EXPERIENCE
from Atkins Wayfinding Brochure
by Atkins
Abu Dhabi Wayfinding: Walking and Cycling Masterplan (2010-2011)
The Department of Transport commissioned Atkins to develop a pedestrian and bikeway masterplan for the Emirate which built upon existing work to present a worldleading sustainable strategy.
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The team developed a fully integrated pedestrian and cycle network for the Emirate across ten clear focus areas. The study presented a finalised network with complementary wayfinding and signage systems. A number of demonstration projects were also delivered to allow a clear and coherent visualisation of the Masterplan. Finally, a workstream of social marketing presented the Masterplan to key community groups, with long term partnering across the Emirate.