Internship booklet

INTERNSHIP

BY THE BAY

by WAYNE DALLAS II

INTRODUCTION As you know I decided to wait until after graduation to do my internship. I believed it would expand my options and give me the chance to learn and build relationships in a different market.

Roughly a week after graduation I packed up my car and moved to Hayward California. A boring little town about 30 mins outside of San Francisco. On literaly my third day in town I got an interview with Astonish Magazine and have been working with them ever since. Now my internship is coming to an end and I’m hoping to be hired full time.

P.S. Your probrably wondering about the cover. I illustrated it after meeting my favorate bay area graffiti artist at an art show in Oakland. If you ever fine yourself in the area you might notice simular illustrations throughout the streets.

WHAT IS ASTONISH? ASTONISH is a fashion art experince with a focus on emerging artists including photographers, fashion designers and stylists. ASTONISH uses both print and digital media to supply customers with content.

RESPONSIBILITIES • Design Business Cards • Design Media Kit • Lay out Magazine • Help with Website

BUSINESS CARDS I designed the business cards during my interview.

They wanted something simple and modern.

MEDIA KITS A media kit is a short booklet with investment and advertisment information. They gave me the information and I designed the book. The design of this booklet was very important becaues it was sent out before the magazine was put together. this booklet got most of the advertisers to do business with us.

MAGAZINE LAYOUT Making the magazine was one of the most stressful projects of my life. Alot of different people had there hands in this project making it harder to get things done or do what I wanted. That being said it was an amazing experince and I cant wait to see it in a Barns and Nobles!

ISSUE ONE

LOVE, LUST, DESIRE WIN 12

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$9.95 US/CAN 21

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WEBSITE The website has been the most challenging project for me. We have been building it using a development tool called Joomla. I don’t want you guys to be to hard on me for the design of the site. I didn’t design it. I made suggestions but most of them fell on deaf ears. It should still be a pretty cool site.

We’re working on a new online community that will connect the fashion world. There will also be online content including photoshoots and articles.

WHAT HAVE I LEARNED Through this internship I’ve learned that starting a business isn’t easy. In the beginning everything you do is critical to your success. I have also learned alot about Indesign and the difficulties of dealing with printers in Asia. Finally I learned that the real world moves much faster than school. Tasks that would normally take 2-3 weeks are expected to be completed in 1-2 days. It’s crazy but I believe that UCO has given me the tools to be sucessful. I will leave you with afew pictures taken throughout my summer.