Irish Hairdresser Issue 96

Page 8

Are YOU Competitive? Competitions are an essential part of growing yourself and expanding your mind and skill.

Winner of the overall award BEST of the BEST / HABIC 2020/21: Bridget Haren Competitions and Awards are good for moral, motivation and marketing! They foster better awareness of skill, technique, precision, innovation, time and money. Yes time and money because time is money! You learn to be aware of timings to get the job done and it keeps you focused on the goal of being productive every day at work where there are targets for you to meet. Of course competitions it is also where you can show off your skill and creativity and be recognised and awarded within the industry.

trade publications and on social media. It will generate positive word of mouth and not only will attract new business but also a high-calibre staff attracted to the opportunity of being part of an award-winning business. There are different competition and award models, but very often entrants are shortlisted before final judgement is made. Getting shortlisted, or selected as a ‘finalist’ is something to be celebrated and marketed. It will instill pride in your staff not only in their work but also in your business which in turn will improve staff retention, enthusiasm and productivity.

Competition usually means a one element/category task where as a Championship is where a competitor competes in a series of categories to determine an overall winner.

To be a successful hairdresser you need skill, technique and creativity amongst all the other elements which are part of the recipe for a successful career. However, it is in a competition that a hairdresser has the opportunity to push and break the boundaries and get creative on a whole new level. When we

Winning a competition or being shortlisted as a finalist is also a good news story to be shared publicly through local press, 6


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