CONTEST WINNER

Colourist, Amanda Hogan from Ross Adams Hair & Beauty, Tallaght, Dublin won the Ireland final of the ALFAPARF Milano Professional Next Color GenHAIRation Contest held at Accademia, Dublin.

Entrants had to conceive, combine and create a brand-new hair colour with six candidates selected to compete at the Ireland final in Dublin These six finalists, with their models, had to showcase their artistic talent with a wearable and contemporary technical-stylist creation that brought out the best of their specially created colour mix.

The judging panel comprised Vivica Davies, International Technical Educator, ALFAPARF Milano Professional; Beatrice Moate, ALFAPARF Milano Professional Educator Manager, Michelle Regazzoli Stone,

Makeup Artist/Influencer and Eileen Ryan, Consumer PR Consultant.

Having won the Irish final, Amanda will compete in the Global Final in October next year where each country’s winner will go head-to-head (using the same model from their local heat), in the battle to be crowned overall winner of the Next Color GenHAIRation contest.

The winning creation will become an official colour of ALFAPARF Milano

Professional and receive a whole series of prizes and concessions celebrating the eternal bond between beauty and colour

Official production of the winning nuance: becoming part of ALFAPARF Milano Professional’s history and bring their colour to salons across the world.

Participation in the 2023 Collection: learning the best tricks in the book, finding out how a collection is made, and being the first to enjoy the newest style and colour creations.

Visibility on the brand’s socials: bring their talent under the spotlight…

ALFAPARF Milano Professional identifies the level of creativity that we see in our best salons as ‘Art’ - no less technical, no less scientific, and no less worthy of recognition than the creations of classic movements, with our greatest contemporary stylists as artists of our age.

R+Co is pleased to announce the appointment of Stephen Beaver as Celebrity Brand Ambassador, complementing his existing role as a consultant for the company. R+Co is a collective of the most forward-thinking, progressive hairstylists united by a commitment to innovate and artistic exploration. The company’s award-winning eco and vegan haircare and styling products feature unique ingredients and benefits designed to deliver immediate, high-performing results.