Javado Magazine 12 English

Javado

No 12

nov - dec - jan | ‘21

Magazine

The world of

Air So Pure®

How are these plant compositions made?

Christmas trends 2021

All about

Amaryllis Magazine for the green retail trade

|

www.javadoplant.com

Up to date

Flowerhoop: trendy wreaths A beautiful wreath has been one of the most popular decorations for a long time, and has more than earned the right to be called a true classic.

However, an interesting trend has been developing recently, and rapidly winning the hearts of consumers.

You’ve probably already seen an example: a wreath consisting of a ‘hoop’ that is partly covered with greenery such as Eucalyptus and pine twigs. You can find them on our webshop by searching for ‘flowerhoop’.

Put a bouquet of orchids on the table for a change Meet Bouquesh, an orchid bouquet and the glorious centrepiece of any interior. Each Bouquesh is designed differently, so they’re all unique.

Bouquesh is available in 12-cm pot and 17-cm pots, and is supplied in an eyecatching pot cover. The large version can also be ordered in a pretty basket or cement pot.

Are you looking for lovely atmospheric images with plants? Check out our online database.

What’s this?

We discovered this beautiful flower at an orchid nursery. In the future, we may occasionally add this strain to our range.

We’d like to know if any readers know which orchid species this flower came from.

Please e-mail the answer to: marketing@javadoplant.com

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Air So Pure® so easy to order The Air So Pure® range was built around plants that keep the indoor climate healthy. All the products in this well-known brand are real specialists in purifying the air.

We’ve made it even easier to view and order this range. In the webshop home page, go to ‘Special Growers Only’, and you’ll immediately see the button that takes you to this product group.

You can also read an article about Air So Pure® on pages 8 and 9.

Publishing information Javadoplant B.V. Venus 116 2675 LN Honselersdijk The Netherlands www.javadoplant.com Javado Magazine is published four times a year in six languages (English, French, German, Spanish, Czech and Dutch).

Nothing in this publication may be reproduced in any form whatsoever without Javadoplant’s prior written consent.

Exclusive look at the market with Planthunters Javado is connected to the online platform “planthunters.nl”, on which garden centres, florists and plant shops can register. As soon as you have received your login details, you can access a webshop with special plants offered by growers which can be ordered online. Javado then takes care of delivery and payment.

Our next magazine will contain an extensive report about this special platform.

Although the content of this magazine has been created with the utmost care, neither the publisher nor its employees can be held liable for any inaccuracies.

All products are available while stocks last. Contact Javadoplant for information on prices and availability.

Editors: Javadoplant BV, Marketing department E: marketing@javadoplant.com Editorial staff: Fred Beekenkamp, Michel Heemskerk, Tanja van Bijlevelt Chief editor: Gerson Aalbrecht

Printed on 100% recycled paper Javado magazine 3

New!

Split-Level arrangementen

Have you already come across the split-level arrangements?

• • •

Real eye-catchers in the garden A unique green world in a large terracotta pot No sharp edges on the pots: the missing parts are accurately cut out of the pot

page 18 - 21

Collection by Javado Christmas 4 Javado magazine

Handm

ade

Ter Steege Winter collection now online

170+ NEW ITEMS

Javado magazine 5

Click here for TOP PRODUCTS in the winter season

Abies nobilis Wreaths

dried fruit Eucalyptus

Mosses

Wax Apples

Nordmann

garlands

dried flowers conifers Ilex verticillata Mistletoe

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Tillandsiamoss Heidelbeer Flowerhoop Kiefer

New!

ROOTLESS succulents Discover the complete ‘Rootless’ range in the webshop

Original, creative, and carefree enjoyment The roots have been cut off the rosette, so these decorative plants can be used in all kinds of surprising ways.

How does it work?

• The succulent is grown in a cultivation pot. When the plant is the right size, the part above the potting soil is cut off.

• These plants store moisture in their leaves, so you can enjoy them for months without having to water them.

• If you want, you can plant the succulent in a pot after some time has passed

Javado magazine 7

Concept

Air So Pure® The Air So Pure® brand can be found under ‘special growers & concepts’ in our webshop. This is where you can easily order the full range of one of the best-known brands in the plant industry.

In an office full of plants (we wouldn’t expect anything less!), brand manager Daan Bartels explains what the world of Air So Pure® looks like.

Behind the scenes at Air So Pure® “The consumer brand depends on a growers’ association with 14 members. Together, we market a range of indoor plants that have proven their strong air-purifying effect.

A NASA study almost 15 years ago, which examined how

plants could benefit the living environment in an enclosed space, laid the foundation of our brand. The study showed that spathiphyllum was one of the plants with a strong air-purifying effect. Five spathiphyllum growers joined forces, and decided to set up the Air So Pure® brand.

The range of air-purifying plants has since been expanded and the brand is now a household name. If we want to add a plant to the range, we first have it extensively tested. Only plants that score highly are included in our range.

Besides the plant itself, the grower responsible for it also has to comply with a number of requirements. We like strong commitment to the brand, so that we can all make it a success.

We employ 3 people in the office to look after the brand.

We’re responsible for promotion, administration, graphic design, communication, and concept development.”

Healthy air more topical than ever “Over the past year, we’ve all discovered how important a healthy indoor climate is, whether in the office, at school, or at home. Good ventilation is vital, and the good news is that appropriate indoor plants can also help. An unhealthy mixture of substances, including CO2, can accumulate in indoor areas. Air So Pure® plants improve air quality by converting CO2 into oxygen and breaking down other harmful gases. They also improve humidity levels by evaporating water through their leaves.”

From concept to increased turnover “Air So Pure® was founded on what might well be the best selling point there is when it comes to indoor plants. By gi-

ving the plants a clear, recognisable logo, we succeeded in creating a successful consumer brand, something quite unusual in the world of plants.

How can a garden centre fully exploit the strength of the brand? Well, obviously we recommend that you make a table available for our brand at the garden centre all year round. We then take care of the entire appearance of the table. This helps transmit the message really well to the consumer, and ensures high turnover.

If you can’t make use of this possibility, or if you’d like to do a trial run first, order an attractive selection of our plants in the Javado webshop. Make sure everything is presented well, and use the information card in A3 format.

If you run a chain of garden centres, would you also be interested in a promotional campaign with Air So Pure®? That’s easy to do. We can arrange mixed trolleys and offer marketing support. You can then think of something like an appealing Social Media campaign to boost sales.”

Air So Pure® has organised a great competition especially for Javado® customers.

How does it work?

1.

Order a number of Air So Pure® plants from the Javado® webshop 2.

Make an attractive Air So Pure® presentation in the retail area 3.

Send photos of your presentation to marketing@ javadoplant.com before 30 November We’ll be raffling various interesting prizes for the most attractive presentations.

If you participate in this competition, you’ll also receive 1 free laminated A3 information card per customer.

Order the A3 card via the webshop, and let the account manager know.

Photos: Air So Pure®

Javado magazine 9

Garden plants

Our garden plant buyer Cees van Soest brings you up-to-date about the best garden plants for this time of the year.

November

Festuca Intense Blue

Ilex Little Rascal

Helleborus Pinus pinea Silver Crest Skimmia White Globe Christmas Carol Ilex Little Rascal If you’re looking for a strong, dark green holly with the familiar serrated holly leaves, I can recommend the Ilex Little Rascal. This is a compact growing shrub with glossy, dark green leaves. In winter, a dark purple glow appears on the leaves.

Building a low hedge with this resilient garden plant couldn’t be easier. Little Rascal is easy to prune into shape, and thrives in both sunny and shady areas.

You can also place this ilex with other plants in a large pot or balcony planter, or you can place it by itself in a pot and prune it into an attractive sphere.

Basically, the only limit to Little Rascal is your imagination. I should mention that this male species does flower, but doesn’t produce any red berries.

10 Javado magazine

December

Buxus semp pyramid

Picea pungens

Helleborus Little Darling

Rhododendron

Skimmia Temptation

Picea pungens Super Blue This beautiful pine tree was originally a protected Canadian species. A beautiful blue spruce, it was propagated from seed and successfully marketed in Canada and the US, and has now also been picked up by growers in Europe.

What appeals to me is the symmetrical shape and full, dense growth. As a result, this variety makes both a very attractive Christmas tree and an excellent garden tree. The blue-grey needles maintain their colour very well. As the tree ages, the needles become more and more blue.

January

Conifers mixed

Rhododendron Bollywood®

Salix kilmarnock

Viburnum tinus Eve price

Magnolia

Rhododendron Bollywood® This Japanese azalea steals the show even without flowers, so when the bright pink flowers do appear in spring it’s an extra bonus. Each green leaf has a silvery white edge, which make Bollywood® a real eyecatcher.

When the flowers appear on the plant, the spectacle is complete!

This rhododendron thrives in acidic soil and a spot in the shade or partial shade.

Javado magazine 11

Grower report

Esperit Elements

12 Javado magazine

Does the name Esperit Elements ring a bell? It wouldn’t surprise us, as they supply us with a cool range of plant arrangements, plant terrariums, and dried flower arrangements. The attractive Esperit Elements logo is a daily appearance on lots of customers’ boxes somewhere or other. Not only are the products trendy, their premises are also a feast for the eye. Wouter Persoon was only too happy to show me around.

“We’ve been here for almost two years now, and it’s fantastic. The entrance welcomes visitors with a spacious, high atrium, with all kinds of atmospheric corners and a living green wall as an eye-catcher. Our offices are next to the atrium, while our production area is located in a greenhouse. There’s lots of daylight there, which only improves the quality of the plants we supply.”

How did Esperit Elements come into existence? ‘’During an evening course back in 2004, I struck up a conversation with Jan van Geest, owner of Esperit Plants.

He told me about his plans to start a business next to the plant nursery that would specialise in making special plant arrangements. I wanted to be part of it, so we started Esperit Elements together. Our very first item back then was a small terrarium in a bathroom tile. It’s funny to see that plant terrariums are in such high demand today, and that 17 years later we’re making more of them than ever.”

What’s the identity of your company?

“We create plant arrangements that are intended to lead the way when it comes to trends. By this I don’t mean that we want to get ahead of trends, I mean we want to be on top of the most important trends, year in year out.

Wouter Persoon

Another part of our identity is the excellent value of our products. Our motto is: quality first, then speed. We apply this motto at all levels of the organisation. We’re always looking for efficient solutions, but this must never compromise quality.”

How do you manage to pick the right trends?

“Our products are organised in collections, and these collections are completely renewed every year. As a result, all the ceramics and decorative elements are always unique and completely up-to-date. Lieke and Rianne start working on a new collection no less than 14 months before it’s launched. The collection is completely ready at least 11 months in advance.

It’s thanks to the work of these two colleagues that we’ve always got beautiful arrangements that match current trends. They visit trade fairs, follow trend seminars, visit supplier showrooms, read fashion and interior magazines, and simply have a nose for what’s going on. I think it’s amazing that they can choose 40 pots in a showroom with more than 5,000 models available!”

Javado magazine 13

What trends are you expecting in the future?

“The desire to surround yourself with plants isn’t a fad, and I think that this need for a connection with nature is a permanent trend. We expect lots of earthy tones for 2022.

Plant terrariums have really taken off. This will settle down to a certain extent, but a good plant terrarium is an ideal convenience product that will definitely remain popular.

Pots with faces, eyes, mouths etc. are still in the height of popularity, and all kinds of attractive variations. with fun, new patterns are in the pipeline.”

Javado places large orders daily, and can rely on fast deliveries. It’s time to go to the production area. I’m really looking forward to finding out how they manage to make so many different, intricate arrangements to order.

“It starts with storing our hardware correctly. As you can see, our pots and glassware already arrive in cardboard trays and boxes that are suitable for delivery on Danish trolleys. This means we don’t have to repackage anything, and avoid unnecessary waste.

Do you grow all the plants you use yourself?

“No, not at all. We do buy some of our plants from our parent company, Esperit Plants, but we also order items from lots of other growers. We keep a small stock, for which this greenhouse is ideal.”

If you could say something to yourself back in 2004, what would it be?

“Well, that’s an interesting question! I’d say: don’t be afraid to take steps, do business, and grow. Trust yourself.”

Are you exactly where you want to be now?

“We’ve got beautiful premises and a healthy turnover, but I’m certainly not intending to sit back and watch. I want to keep building our business. We’re currently investing in young blood, such as Ramon who has turned out to be an excellent salesperson, and Mees who has just strengthened our team. They will take a lot of work off my hands, which will give me the opportunity to continue to keep an eye on the bigger picture and the market.”

We’ve created a number of workstations here. 8 to 10 colleagues work on an arrangement on each conveyor belt. If you look here, you can see that the empty glass terrarium tank is placed at the start of the conveyor. The plant terrarium is then built up and finished, until the last person in the line cleans the glass inside and out. The terrarium is then ready for delivery. On a busy day, more than 70 people are at work here.”

From left to right: Ceramics are delivered in the right boxes | Each arrangement is built on a conveyor belt | The last step is to clean the glass.

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Permanent collections

Terrariums

Dried flowers

Marimo moss ball

Leafs

Charms

Top 4 busy holidays: 1. Christmas 2. Mother’s Day 3. St. Valentine’s Day 4 Easter Current Challenges The current demand for scarce raw materials and sea container transport is presenting Esperit Elements with a number of challenges.

The calculations were carried out before prices had skyrocketed.

The biggest challenge is in delays and extra delivery times. Wouter now has everything coming in weeks earlier, to make sure that the hardware arrives on time. This has necessitated certain changes internally.

Leafs & Charms The permanent Leafs collection is ideal for the Urban Jungle enthusiast.

The permanent Charms collection is a very cheerful, colourful collection.

Seasonal collections

Maritime

Love School

Outdoor Autumn

Halloween

All Saints

X-mas

Outdoor Spring

Valentine

Easter

Mother’s day

Outdoor Summer

Javado magazine 15

Webshop

Use an appropriate internet browser We’re sometimes told that the webshop isn’t easy to reach, but almost always the user is using Internet Explorer. As soon as another browser is used, such as Firefox, Chrome or Edge, the problem disappears.

Microsoft says that it will no longer support Internet Explorer from August 2021, so we recommend anybody still using it to immediately switch to another browser.

The default setting of a laptop might move the filters to the green bar at the bottom of the screen.

If desired, the display can be adjusted, and the webshop will appear like this.

16 Javado magazine

Filters on a laptop screen If you use a large screen, the filters on the webshop are always shown on the left side of the image. On a small screen, the filters are minimised in a filter menu bar at the bottom of the screen.

If you’d rather have the filters on the left, try adjusting your laptop’s screen settings.

• • • •

Right click the desktop Select ‘Display settings’ Increase ‘Display resolution’ to the maximum Adjust the scale if necessary (for example, from 125% to 100%)

New!

‘Christmas Friends’

Now available* in pot sizes from 5.5 cm to 24 cm Cham. law. Ellwoodii Christmas Friends Mini Christmas trees with premium decoration, for the perfect Christmas experience *while stocks last

New!

379619 | Tillandsia design ring + LED light

Javado magazine 17

Collection

by Javado

Collection by Javado

Christmas

Reap the benefits of a beautiful series of plants in stylish ceramics. This collection is marketed exclusively by Javado®. Our Christmas edition creates an atmosphere of cosiness and festivity. These elegant items are easy to combine with various trends, such as Urban Jungle, Retro, or Hotel Chic.

Collection by Javado is easy to find on our webshop

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401219 401217

401216

401220

401223

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Collection by Javado

Christmas

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401238 401226

401215

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6 Christmas Themes

What’s nice about the Christmas range is that it offers something for everyone.

Whether your favourite atmosphere is traditional Christmas colours, very natural colours and materials, or simply glitter and golden bling, the garden centre will always have something in stock that suits you.

For inspiration, we’ve set out 6 trends on the following pages. Please note: this is of course only a small selection from our Christmas range.

View our entire Christmas range in our webshop.

Filters Themes Christmas

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Combining gold tones with black, white and metal creates a very festive effect.

Luxury Gift 403567

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The land of milk and honey for the real Christmas fan. Complete immersion in the beloved traditional Christmas atmosphere.

Santa’s sweetshop 400796

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100% contemporary: beautifully crafted materials with rich colours and a touch of precious metal.

Hotel Milano

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Welcome to The Plant Shop, where you can find all the best botanical surprises. Ideal for finding a gift for someone during the festive season

The Plant Shop 400339

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Earthy tones, natural materials and Christmas go together like a crackling fire and a log cabin.

The Chalet 403669

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192009 Javado magazine 31

Welcome in the winter with hues of grey-blue, silver, and white.

Touch of Frost

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Posters

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Poster A4 403740

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Poster A4 403747

Javado magazine 33

Product

Hippeastrum file Together with Vreugdenhil Bulbs & Plants, our main purveyor of Hippeastrum, we take a close look into the world of this spectacular bulbous plant. Jochem Vreugdenhil is a third generation grower, and bursting with knowledge about this crop.

Amaryllis or Hippeastrum?

It’s certainly a bit confusing. One person calls it an Amaryllis, while another says it’s a Hippeastrum. Who’s right?

“The correct name is actually Hippeastrum. The Amaryllis is also a genus of plants and very similar to Hippeastrum, but it’s not the plant we see shown off in garden centres and people’s homes. You can identify the Hippeastrum by its hollow stem, which the Amaryllis doesn’t have.”

The name Amaryllis is more well known, so all Hippeastrums are described as Amaryllis in the Javado webshop

A piece of history “Did you know that Hippeastrum originates from South and Central America? Hippeastrum species can be found eve34 Javado magazine

Grower behind the dunes The nursery is located near the North Sea beach. Back in the 1930s, grandfather Vreugdenhil already worked a piece of land with some cows, horses and vegetables.

By the 1960s, this had grown into a nursery with greenhouses and the Hippeastrum came into the picture.

During the 1980s, the nursery grew into the largest Hippeastrum bulb nursery in Europe.

Some Hippeastrum growers sell the Hippeastrum as a cut flower. Vreugdenhil doesn’t sell cut flowers, just bulbs. They used to sell nearly all their bulbs dry in DIY packaging. Although they still sell them in this way to this day, most are currently sold in pots or as special wax-coated bulbs. The stem and flower bud have already slightly emerged, and the plant is ready to grow and flower at the consumer.

rywhere, from the tropical rainforests to the Andes Mountains to Mexico. The varieties that grow in rainforests have broad leaves and large flowers, while species from the Andes mountains can be identified by their smaller, spider-like flowers.

The Dutch brought bulbs back to Europe with them in the early eighteenth century to cultivate them. They managed to create a number of cultivars and hybrids.”

in the type of wax. You might be surprised to learn that there’s a lot of research behind this. We developed a special mixture that’s applied in layers, but which still allows the bulb to breathe.

We’ve noticed that our Hippeastrum No Water Flowers Waxz® is often imitated. But be careful, as bulbs with a ‘normal’ wax layer will rot and bulbs of the wrong type or that have been grown in the wrong way won’t flower properly.

To show how much we believe in our product, we guarantee that every bulb with the No Water Flowers label will flower” Bulb on the pot or in the pot?

If you look closely at the photos in our webshop, you will see that in one, half the bulb protrudes above the potting soil, while in another, only the stem protrudes above the ground.

Have you always wondered why?

The latest developments “Every now and then, new varieties come onto the market, but this is quite rare. That’s because it’s noticeable that new varieties, which are of course extensively tested, almost always lose out to ancient varieties such as Red Lion and Apple Blossom. Even so, sometimes an immediate hit is found, such as ‘Merry Christmas’, my personal favourite. Everything is spot on; the colour, the size of the flowers, and the compact, sturdy stem.”

The secret of the ‘No Water Flowers Waxz®’ There’s no denying it; ever since Vreugdenhil developed the No Water Flowers Waxz®, these pieces of art have been a huge success. So how is it possible, a wax-coated bulb that blooms beautifully without any care? Jochem explains that it needs a lot of work to get to this stage.

“The basis lies in the principle of a bulbous plant. To increase its chances of survival, a Hippeastrum stores enough moisture and energy in its bulb to grow a flower even in the most adverse conditions. However, not any old Hippeastrum bulb is suitable for wax-coating. We carried out extensive tests to find the most suitable varieties. And it doesn’t end there; the way this bulb is grown also affects how well it does as a wax-coated bulb, so we only use the bulbs with the appropriate propagation. Another part of the secret lies

“The bulbs are sorted by size. The larger the diameter of the bulb, the better it performs. Larger bulbs are slightly more expensive, so it would be a shame if they were completely under the soil. A Hippeastrum bulb also has a certain ornamental value. Personally, I think it’s very pretty when the bulb can be seen clearly.”

Tips & Tricks from the grower “A Hippeastrum is an ideal indoor plant. It’s easy to care for, and one of the most spectacular flowers I know. If a Hippeastrum is planted in a pot, make sure that the soil remains slightly moist, but not too wet. You can place it in front of a window, or in a place with less light. When one of the flowers has finished blooming, cut it off.

Getting it to bloom again is quite a challenge. If you want to try anyway, the best thing to do is cut off the dead flowers and let the plant grow until May. Then cut off all the leave, and put the pot in a cool place like a cellar. In September, take out the pot and start watering. Make sure that the soil

in the pot warms up well, so place it near a heater, for example. There’s a good chance that the bulb will bloom again, but never as beautifully as the first year.”

Javado magazine 37

Did you know this?

Mistletoe, the living legend

Everyone knows the romantic Mistletoe. These mythical evergreen plants grow as a hemiparasite on trees, especially poplars and apple trees. The female plants produce the well-known white berries in winter. If you see bulbous bushes on the branches of a tree that has shed its leaves in the winter, then you’re probably looking at mistletoes.

The berries are eaten by birds. The seed has a very sticky layer, which helps them adhere to the branch of a tree when excreted by a bird. A root then penetrates the vascular tissue of the host tree, via which the Mistletoe draws water, salts and nutrients. The botanical name is Viscum album.

The term ‘viscosity’, used to define the thickness of liquids, is derived from the Viscum album.

Mistletoe had a special meaning in many ancient cultures, where it might be hung on the beams of barns to chase away the ghosts and keep cattle fertile.

Why is Mimosa pudica one of the most researched plants ever?

A Portuguese doctor from India wrote about this sensitive plant 500 years ago, describing it as the love herb with the power to get any woman into bed. We also call the Mimosa pudica the touch-me-not. It’s a wonderful plant that reacts immediately when you touch it by closing its leaves.

This animalistic behaviour has fascinated scientists for centuries.

An animal can actively respond to a stimulus, but a plant was believed to be passive. This plant with animal-like reactions has been studied over the centuries by doctors, physiologists, behavioural scientists, and naturalists.

Did you know that recent research has shown that the Mimosa even learns and modifies its behaviour based on its experiences?

After being repeatedly touched in a safe way, at a certain point the plant stopped wasting its energy by closing all the leaves. When the plant was touched in a different way, still unknown to it, it did close its leaves.

The extensive research has revealed various fantastic properties and applications. A new material inspired by the Mimosa was even developed recently, with the potential to create artificial muscles.

38 Javado magazine

one of our

CUSTOMERS in the

SPOTLIGHT Javado magazine 39

Garden centre

An unusual garden centre and nursery near La Rochelle on the west coast of France orders a remarkable number of indoor plants from us. We were interested in the story that they wanted to share with us.

Meet Pépinières Rouberty Les Pépinières Rouberty was founded in 1976 by Mr Rouberty, and has been managed by Pascal and Tony for the past 15 years. Our garden centre is located in the middle of nature, which defines the spirit of the place. We’ve noticed how much customers appreciate this. The site extends over 3 acres, with several water features and benches to rest on, so it’s perfect for a walk. The customers also love our little cats who roam the area.

we decided to create an “urban jungle” atmosphere in the department. It inspires our customers, and makes it easier for them to imagine how plants can make their interiors more attractive. Mathilde, who is in charge of this area, will listen to your needs and talk to you about what plants are best for you, where to put them, and how to look after them. To make the atmosphere extra special, we’ve built a jungle path with

The company has been growing strongly, so Pascal and Tony have surrounded themselves with a team of professionals who give our customers all the help they need when buying our products, and advice on looking after plants.

We’re currently seeing a clear revival of interest in the plant sector, which reflects a longing for nature. This is something

a volcanic rock floor (pozzolana) and Japanese stepping stones. In the bend of the path, you’ll find a pond with goldfish.

Ficus trees coexist alongside ferns, philodendrons, arecas, pachiras, alocasias, and lots of other species.

we promote in our daily work, by giving advice and introducing new plants. These can be rare or simply less known.

Indoor Plant Department We have an area of 100 m² entirely devoted to indoor plants.

As soon as we noticed that indoor plants were on the rise, 40 Javado magazine

Our customers We’ve noticed that the type of customer who buys plants has become very diverse in recent years. Lots of plants are bought because both younger and older people want to bring nature into their homes. Besides the fact that our customers are clearly becoming younger, we’ve also noticed that plants have become popular gift items. We’ve noticed that lots of young families are encouraging their children to share their appreciation for the beauty of plants. They

buy lots of micro-plants and carnivorous plants. We’re close to La Rochelle, a holiday resort, so we get a lot of interest from tourists who can’t find a garden centre like ours near their homes, and take advantage of their stay to buy varieties they can’t find elsewhere.

On social networks, customers share the green trophies that make their collections complete.

Text and photos: les pépinières Rouberty If you’d like to share the story of your store with us, please get in touch!

Javado magazine 41

Must-haves of the season

Christmas

Azalea

Ardisia

Cyclamen

Anthurium

Jasminum & Stephanotis

Hippeastrum

Hyacinthus

Phalaenopsis

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Poinsettia Schlumbergera

Paphiopedilum

Cymbidium

Citrus

Ficus ginseng Javado magazine 43

Must-haves of the season

NOV | DEC | JAN

Rhododendron Bollywood Ilex cren. Glory Gem ball Picea pin. Silver Crest

Bedding Wintertrio Gaultheria Big Berry Chamaecyparis law. Ellwoodii

Picea gl. Conica December

Ilex mes. Little Rascal Picea pungens Super Blue

Nandina dom. Blush Pink Picea abies Wills Zwerg

Skimmia jap. Rubella

Chamaecyparis law. Snow White Chamaecyparis thy. Excellent Point

44 Javado magazine

Camellia japonica mix

outdoor

Mahonia eur. Soft Caress Viburnum tinus Euonymus jap. mix

Euonymus jap. White Spire Picea gl. Conica Viburnum tinus Eve Price

Juniperus chin. Stricta Helleborus Frostkiss Anna’s Red

Eucalyptus gunnii

Helleborus Christmas Carol

Helleborus Little Darling

Helleborus Verboom Beauty Helleborus orientalis mix Erica White Perfection

Erica Kramers Rote

Paeonia suff. China mix Erica Ghost Hills

Jasminum nudiflorum

Cyclamen coum

Javado magazine 45

Christmas range | available from stock

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46 Javado magazine

About Javado

Marijke Schilderman “Time flies; it’s already been 16 years since I started working at Javado. I remember it very well. We used to work in a smaller building than the current one, where I was a switchboard operator and receptionist, and used to prepare invoices. In those days, we used to send printed invoices at the end of each working day, and the truck drivers would collect them from me when the truck was loaded. That meant that my work wasn’t finished until the last driver had left, which could sometimes be quite late. It could be hard going, but it was also a very special time. It still makes me very happy thinking back.

We soon moved to the larger building where we’re now housed. Javado was going through a period of rapid growth, and the new personnel department needed some extra help. That was something I was eager to do, so I increasingly did more and more for them alongside my own work. At a certain point, others took over my original work completely, and I was able to dedicate myself to the personnel department.

I love being able to help others, and you can literally wake me in the middle of night if I’m needed. There are three of us the department; Marinka and Daan work alongside me. Our activities go much further than job advertisements and contracts, so we now describe ourselves as the HR department rather than the personnel department. We believe a good working climate is essential, and that staff get positive, personal attention. As a result, our work is extremely varied. Every colleague has their own background, and sometimes we can help someone open up a fantastic new chapter in their life.

We have around 55 colleagues in permanent employment, and we liaise with an employment agency to cover peak periods. It’s quite a challenge to find staff these days, but I’m glad to say that turnover at Javado is pretty low. We do have vacancies regularly, because our company is growing strongly.

A few words about my personal life: I’ve been married to Ron for over 39 years, and since August last year we’re the proud grandparents of our beautiful granddaughter Emma. My biggest hobby at the moment is our weekly babysitting day. I also enjoy reading, I’ve got fairly green fingers, and, as you might expect, I like going on holiday. Then I enjoy discovering a new country, such as the fantastic holiday I had in New Zealand. Canada, Ireland and Scandinavia are still on my wish list. That sounds quite adventurous, but I have to say that I like to have everything planned in advance to avoid too many surprises.”

Javado magazine 47

Javadoplant B.V. | Venus 116 | 2675 LN | Honselersdijk | Holland www.javadoplant.com | marketing@javadoplant.com | +31 (0)174 615 444