Digital marketing has extended the spheres of influence for a brand that is trying to get noticed by its audience and wants to build a long-term relationship. But what about Luxury Brands? Who are they really addressing on social media? And how do they stay relevant over the years?
In this catalogue I mention five luxury brands that have used digital marketing to make themselves more relevant in their own unique way.
For luxury brands to connect and engage with their audience, they need to go above the apparent features of their products to extract the real emotion they translate to. Digital marketing ensures that they remain true to the essence of the brand but also reach a whole new generation of customers who are more accessible today, than ever before.
