The Furry Spa

THE FURRY SPA Wendy C. Bonilla Sarmiento LXFM 740 Visual Narrative Prof: Oscar Betancur

TABLE OF CONTENTS RATIONALE BRAND ANALYSIS BRAND POSITIONING

LOCATION ANALYSIS

PERCEPTUAL MAP

INSPIRATION BOARDS

CUSTOMER PROFILES MARKETING STRATEGY MARKETING MESSAGE

STORE ANALYSIS

FLOOR PLAN FINAL SPACE RENDERS APP DEVELOPMENT

RATIONALE The Furry Spa is a place that offers the ultimate

The idea is to build a better pet grooming facility

pet grooming and pet daycare experience for

that gives owners peace of mind when left their

your dog. As a pet owner, I know and understand

pets and build a free stress place when pets are

the concerns that you have when leaving your

being groomed.

beloved for grooming and making the pet wait

We are planing to open our first potential space

anxiously in a cage to be picked up.

in Miami and start from there.

BRAND ANALYSIS MISSION: Our goal is to make your pet’s

VISION: The Furry Spa mission is to provide the

grooming day an enjoyable and different

best pleasurable dog grooming experience with

experience promising to create a memorable

services available in a fun and loving ambiance

stay for your pet. This will reduce the stress they

to ensure that your pet has a safe and enjoyable

can feel and they will be happy to return.

time with us and become your #1 place where pet owners feel their animals are being cared by loving hands.

BRAND POSITIONING LUXURY PET SPA The Furry Spa is positioned as a luxury pet

with the staff and in companion of other

spa with competitive services that would be

furry friends. Our staff will go the extra

more convenient for pets and pet parents as

mile to ensure that your pet has a safe

well compared to other pet spas. The Spa

and entertaining time. We will also have

would be able to keep competitive services

personalized services where the pet owner

by having a free cage environment for dogs

can request anything you want us to do for

after being groomed where they will have

your pet.

an enjoyable stay

PERCEPTUAL MAP GROOMING SERVICES (VARIETY)

THE FURRY SPA

PRICE

CUSTOMER PROFILE Name: Veronica Smith Age: 25 Education: Bachelor’s Degree Income: Corporate/ or freelance work, business professionals (55-70k) Leisure: Yoga, outside activities environmentally conscious, clubbing, shopping, hanging out with friends.

Name: Jack Miller Age: 33 Education: Bachelor’s Degree w/out Masters Degree Income: Corporate work (75k+) Leisure: Cross-fit, running traveling, shopping, occasionally clubbing restaurants, movies.

Name: Elizabeth Jons Age: 41 Education: Bachelor’s Degree w/out Masters Degree Income: Business Owner/ Real State Leisure: Traveling, reading, restaurants, Fitness, shopping.

MARKETING STRATEGY The Furry Spa would have from the very

Likewise, we will promote The Furry Spa

beginning a strong social media presence,

hiring Bloggers/Influencers that have a big

using Instagram, Youtube and Facebook to

impact and following in Miami so they can

educate new and potential customers of

attract a bigger audience.

the excellent services offered, including a mobile application that will allow customers to book appointments, watch their pets through the LIVE cameras and any additional/ personalized request.

MARKETING MESSAGE Educate new and potential customers of the new Grooming Concept, bringing innovative services, enjoyable and memorable stays for a completely new Grooming Experience for your pet and give pet parents peace of mind when they leave their pets.

LOCATION ANALYSIS MIAMI, FLORIDA

In Miami you can find 3 spots where your

Miami is a one of the top dog-friendly cities.

furry can go off-leash: Hobie Island Beach

It has a tropical weather, a lot of dog parks,

Park, Haulover Beach Park and Bark Beach.

vets and pet stores. According to a report

Your pooch can play with the sandy dunes

by the Miami Downtown Development

and ocean waves.

Agency, over 77% of households in Miami-

You can also have Dog-friendly restaurants

Dade County are pet owners. Coconut Grove

like Lokal and Shake Shack where they have

ranks as one of Miami’s most dog-friendly

a dog menu and refreshing drinks.

neighborhoods, having two of the city’s best dog parks.

In Miami you can find dog-friendly hotels no matter the size or the weight and you can also can go shopping with your pet right alongside you.

As you can see, Miami is one of the bet cities to have dogs, they really cared about their needs and well being.

STORE ANALYSIS GROOMING SERVICES

FULL GROOMING with SPA SERVICES

BATH: Shampoo, Conditioner, Blow Dry

Small dog: $70

Small dog: $30

Medium Dog: $85

Medium Dog: $35

Large Dog Bath: $100

Large Dog Bath: $40 COMPLEMENTARY STYLING ADDITIONAL SERVICES Flea and tick treatment: $25 Dematting (Tangles and Knots): $30 Tick Removal: $23 Pawdicure: $20 Pawdicure with Polish $23 Facial: $22

Color, Tattoo, Accessories SPECIAL CARE (ASK MANAGER)

I N T E R I O R S

P L A Y G R O U N D

S H E L V I N G

L I G H T I N G

FlOOR PLAN

RETAIL SPACE PROCESS

APP DEVELOPMENT

WIREFRAMES

For a trial click below https://xd.adobe.com/view/2bcfeb52-0380-43e6-512c-45e9035857f9-5dfe/

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