7 Affiliate Marketing Myths And The Truths Behind Them
Merv Stevens
7 Affiliate Marketing Myths And The Truths Behind Them If you're interested in making money online, you should consider af liate marketing. A form of performance-based marketing, it involves promoting links to other companies' products. When someone clicks your af liate link and follows through with the required action, such as purchasing the product or completing a submission form, you'll earn a commission. Because of its widespread popularity, though, there's a lot of misleading and false information regarding af liate marketing. As an af liate marketer, you shouldn't believe these seven common myths.
1) You Need A Website To Succeed Although it can help, you don't need a website to succeed with af liate marketing. Most af liate programs and networks allow you to promote links directly, negating the need for a website. Rather than building a website on which to publish and promote an af liate link, you can promote the af liate link directly using search engine optimization (SEO), social media, forum postings, blog commenting and similar online channels.
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7 Affiliate Marketing Myths And The Truths Behind Them Just remember to check an offer's terms and conditions to ensure it allows direct linking. While most offers allow direct linking, some prohibit it. Failure to comply with an offer's terms and conditions may result in the af liate network suspending or canceling your af liate account.
2) The Startup Costs Are High
You don't need deep pockets to get started with af liate marketing. No credible af liate network charges af liate marketers to join. You can join af liate networks for free, at which point you can access their available offers to promote for a commission.
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7 Affiliate Marketing Myths And The Truths Behind Them Even if you intend to build a website, the startup costs for af liate marketing are generally less than those of other money-making ventures. You can register a domain name for about $10 a year with a company like Namecheap, and you can purchase web hosting for about $5 per month from web hosting providers like Bluehost.
3) The More Offers You Promote, The More Money You'll Make Another common af liate marketing myth is that the more offers you promote, the more money you'll make. The truth, however, is that promoting too many offers can restrict your ability to create pro table af liate marketing campaigns. If you promote 20 offers, you'll have to allocate no more than 5 percent of your time and resources to each offer. Of course, it's dif cult to optimize an af liate marketing campaign if you only spend a few minutes working on it. By promoting fewer offers, you can focus on lowering your expenses and increasing conversions to achieve a higher return on investment (ROI). Don't spread yourself thin by promoting too many offers. Start with just one to ve offers so that you can focus on maximizing your af liate marketing ROI.
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7 Affiliate Marketing Myths And The Truths Behind Them
4) All Networks Have The Same Commission Rates Don't assume all af liate networks have the same commission rates. Even if two af liate networks have the same af liate offer, the commission rate for that offer may vary. The difference may only be 1 or 2 percent of the product's sale price, but it can signi cantly affect your ROI when driving a large volume of conversions. In some cases, choosing the right af liate network can mean the difference between a pro table and non-pro table campaign. How do you know which af liate network offers the highest commission rate for an offer? You can always contact the af liate networks to inquire about their commission rates, but an easier solution is to use OfferVault. Offervault.com, allows you to search for offers from over 100 af liate networks, revealing each network's commission rates.
5) There's Too Much Competition There's competition in nearly every legitimate money-making venture, and
af liate marketing is no exception. If it wasn't an effective way to make money, there wouldn't be so many entrepreneurs doing it. With that said, the level of competition you'll encounter with af liate marketing varies from niche to niche.
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7 Affiliate Marketing Myths And The Truths Behind Them Some niches have stiff competition in which hundreds or thousands of af liates compete to promote the same offers, whereas other niches have minimal competition with fewer af liates. Auto insurance offers, for instance, tend to be more competitive than pet supplies offers. You'll have an easier time building pro table af liate marketing campaigns if you choose offers in a niche with minimal competition.
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7 Affiliate Marketing Myths And The Truths Behind Them
6) Search Engines Penalize Websites With Af liate Links Some af liate marketers are reluctant to publish af liate links on their website, fearing they'll attract a ranking penalty from search engines. Back in 2015, Google's John Mueller discussed af liate websites in a Webmaster Hangouts session. According to Mueller, Google doesn't penalize websites for having af liate links. As long as your website contains lots of valuable and unique content, it won't be penalized by Google. While af liate links won't harm your website's search rankings, they may adversely affect the Quality Scores of your PPC ads. If the af liate link directs visitors to a brand's website that contains little or no unique content, Google and Bing may apply a low Quality Score to the PPC ads featuring that af liate link. A low Quality Score won't prevent your PPC ads from displaying, but it will raise your average cost-per-click (CPC). Therefore, you may want to build and use a landing page when promoting af liate offers with PPC ads.
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7 Affiliate Marketing Myths And The Truths Behind Them
7) Drop-Shipping Is Better Many self-proclaimed digital marketing gurus tout drop-shipping as a better way to make money online than af liate marketing. They claim drop-shipping is better because it allows you to set your own prices for products, as well as build your own brand, but the reality is that you'll probably experience better success with af liate marketing. It costs more money to get started with drop-shipping than af liate marketing. To set up a drop-shipping store, you'll have to build a website. Af liate marketing eliminates the need for customer service by placing this burden on the company that sells the product rather than the af liate marketers who promote it. Creating a pro table af liate marketing campaign isn't easy. You must track performance metrics, including click-through rate (CTR) and conversion rate while using this data to optimize your campaign. If you're persistent and don't give up, and willing to learn a few new skills and strategies, then you too can make money by promoting af liate offers online.
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7 Affiliate Marketing Myths And The Truths Behind Them
Merv Stevens is an experienced Online Marketer and passionate about selfdevelopment. He is the creator of www.WealthSuccessVentures.com and a member of the Digital Marketing Education platform The Six Figure Mentors. He rmly believes that learning online marketing provides people the potential to earn a part or full-time income from anywhere in the world, and live a life lled with more exibility and freedom. You can Discover How to Start a Pro table Online Business Starting From Scratch! and get access to a FREE Brand New On-Demand Online Workshop at www.TopOnlinePro ts.com
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