A new wellness era

Our polycrisis-beleaguered Gen Z are taking their health and wellbeing into their own hands.

Whether it’s the news media or trend reports, Gen Z are being labeled as the Lonely Generation - a legacy from the pandemic which has made the biggest impact on their mental health and social wellbeing.

As digital natives they are more comfortable spending time in front of the screen than most, but the pandemic led to an inordinate amount of time in virtual spaces, taking the option of connecting IRL out of their hands. Confdence connecting beyond the screen has dropped and the impact on wellbeing is stark.

This increasing sense of loneliness has not been helped by growing distrust in healthcare institutions. GPs in the UK and the US alike are ill equipped to treat mental health issues, which is impacting broader health concerns.

So with options seemingly scarce for our younger generations, Gen Z are fnding comfort and help in people like them.

As much as online spaces can sometimes act as obstacles to real life connections, for many they’re a refuge, and new behaviors, language and content is being created to connect and communicate like never before.

14% only 14% of 16-24 year olds surveyed in the UK said they had never felt lonely.