Redefining wellness

Hype over health

The wellness industry is valued at approximately $4.4 trillion globally and is estimated to be worth an overwhelming $7 trillion by 2025.

Despite a diversifying suite of facials, green juices and athleisurewear, there remains a big gap between the burgeoning industry and the state of actually being well. Some of the biggest barriers are exclusivity and afordability, but skepticism around the legitimacy of claims and efcacy of products is also turning many young people to seek out alternate channels.

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Expanding defnitions

Gen Z are rejecting the aspirational and opting for something more accessible and at the same time expanding on what wellness means, and should feel like. They want to take ownership of their health and address their holistic sense of wellbeing.

Redefning what wellness means is the frst step. It’s not necessarily what has been perpetuated by the brands and infuencers in the millennial generation and demonstrated by Gwyneth Paltrow’s Goop. To them, their concerns are fercely focused on a spectrum of areas not traditionally talked about.

of Gen Z defnes wellness as “anything that makes you feel good”

For Gen Z, mental, emotional and social wellbeing are a huge priority. It’s less about aspiration and being infuenced by unrealistic aesthetics, and more about being real and honest about how they feel and move through the world.