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Laughing as healing

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Turning to TikTok

Turning to TikTok

Lol yourself better

Feeling good isn’t just about constant caretaking, it’s also about escapism and the desire for levity.

Despite all the advice out there, many people don’t always fnd it cuts through, which isn’t surprising with the daily news cycle and emotional labor that comes with that. The heavy topics and attempts to process it are contributing to burnout and leaving people feeling even more detached.

Whether it’s scrolling through memes or discussing a reality show, coming together in community and conversation is helping young people escape the real world and fnd much needed relief.

50% of users say that TikTok boosts my mood, makes me feel happy/positive

Community comfort

The communities that existing on platforms like TikTok, Reddit and Discord are hugely valuable for the younger generations. With a simple scroll, 30 seconds later people are discovering something that they didn’t even know they needed or may have previously though they were alone. From the seemingly basic #booktok (22m views) to #witchtok (67m) to all the diferent #core aesthetics on TikTok, all the way to the fandoms that existing on Discord and TikTok. People are less alone because whoever they are there is a community for them.

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