SMILE www.wearesmile.com
Portfolio
180-182 Fazeley Street / Birmingham / B5 5SE
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hello@wearesmile.com 0121 773 4851
www.wearesmile.com 0121 773 4851 SMILE
Philosophy Living in a large city, we see a lot of miserable people. The first project that we ever embarked on, set out to create a moments change in an otherwise routine day. It was at this point that we decided; whatever we do, it has to make someone smile. Yellow complements this outlook for its association with happiness and embodiment of hopefulness and reassurance.
Why SMILE? With access to a wealth of information, consumers are more informed about the brands they use. This means that transparency is increasingly important. Customers no longer want to have messages pushed to them - they want to be able to pull information on demand. This new breed of customer wants a unique experience based on your core values informed by the truth. When your customers interact with your experience, emotional ties to your brand are created. A narrative is imperative to your brands ability to communicate effectively. To differentiate your brand we craft a journey that inspires customers to advocate usage to their connections.
SMILE is an award winning multidisciplinary branding and creative agency based in Birmingham, UK. Our job consists of solving design problems and to build engaging brand experiences. We create brand strategies and deliver them with the highest design standards, through the most appropriate media. 3
www.wearesmile.com 0121 773 4851 SMILE
Brief
Research
Strategy
Digital
Design
Output
Delivery
What we do Our job is to solve problems and put together a visual representation of your core values. To enable us to do this effectively, we immerse ourselves by spending time with your staff and ask your customers questions - and not just the obvious ones; your customers have lives of their own and their experiences inform opinions on your brand. When we’ve done our research we develop a strategy. We’ll decide how your brand is going to evolve over time and how we can optimise your brand to weather that change. Then we’ll meet up with you to discuss our proposed strategy and choose the most appropriate media to communicate that message. Whether it’s a beautiful piece of print or something in the digital realms - we’ll design and build it and present you with your final outcome. We’ll even present you with a “Brand Document” which will detail your brand and how it should be treated. Your “Brand Document” is more than just a logo; it is a lifetime reference to how you should visually represent your company from your stationary to how your employee’s should answer the telephone.
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www.wearesmile.com 0121 773 4851 SMILE
In-house skills When your project kicks off, we’ll make sure that you work with the same team of people from start to finish. This way you’ll have a consistent point of contact and you’ll know the people working on your project by name - something you won’t get at some of the larger agencies. Research A small team will put together a research document based on your requirements. This document will inform the entire project. Strategy The same team that crafted the research document will create a brand strategy. Why? Because this team knows your company inside out. Design All creative is handled by our designers, who are complete perfectionists. Nothing leaves the SMILE studio without it meeting the highest standards. With a variety of backgrounds including graphic design, photography and illustration; our creatives are able to pool their skills and develop awesome brands. Digital Web development, mobile development and interface design: we’ve got it covered. We love digital so much that we’ve even pioneered research into grid systems for screen design.
Our Partners We recognise that sometimes there are things that even we can’t do. That’s why we partner up with the best companies to offer you unbeatable quality without having to go to multiple sources.
ClustaSpace provide 3D visualisation for marketing, planning and advertising. They produce creative imaging and animation solutions for high end design & property development. http://www.clustaspace.com
Johnny Cullen Leading copywriter Sarah Turner describes Johnny as one of the UK’s Top 20 Copywriters and acclaimed New York-based copywriter Lorraine Thompson ranks him in the Top 100 International Copywriters and Content Bloggers. http://www.eustondoyoucopy.com
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www.wearesmile.com 0121 773 4851 SMILE
Our Clients Our varied list of clients trust us with their brand communications because we work with them, not for them. This is what they say about us: Within a challenging lead time Smile worked with our campaign design elements to produce a micro site for our outdoor theatre programme, Six Summer Saturdays. They designed bespoke public interfaces and connected to user generated content ensuring a functional website which stood out from the crowd . The team were a real pleasure to work with, they delivered a cost effective website with a Smile. Sarah Allen Creative Programme Manager Birmingham Hippodrome The team at SMILE, delivered exactly what I was looking for. SMILE met every deadline, demonstrated creativity and flair, and came in on budget. For these reasons, I am happy to be working with SMILE once again. Jack Cunningham Head of School Birmingham School of Jewellery
St. Basils Birmingham Hippodrome Mama Mio Skincare Birmingham Jewellery School Wolverhampton Public Arts S&X Media Birmingham City University Clarisonic Longwill School for the Deaf Mills Williams Foundation The Pines Special School Type
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www.wearesmile.com 0121 773 4851 SMILE
Six Summer Saturdays Background For the first time, Birmingham Hippodrome animated the city by presenting highlights from the best in outdoor theatre in a six week schedule. Brief To design a website for their summer performance schedule. Response Working with illustrator Jane Farrah, we turned an illustrated city scape into a website. Deliverables Website Features Content management system Integrated social media feeds Online Competition
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www.wearesmile.com 0121 773 4851 SMILE
England World Cup Bid 2018 Background Birmingham was confirmed as one of the host cities selected for inclusion in the 2018 Bid Book. Brief S&X Media commissioned us to design the maps for the West Midlands section of the England 2018 world cup bid. Response Taking imagery from football stadia, we created a unique map that had strong visual links to the world cup bid. The maps printed onto exhibition stands that were used as a backdrop to a conference held at Aston Villa Football Club and submitted as a part of the bid to FIFA. Deliverables Cartography Exhibition stand Features High resolution grass pattern
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www.wearesmile.com 0121 773 4851 SMILE
Paradigma Background Paradigma is a touring jewellery exhibition that comprises of 8 members of staff from the Birmingham School of Jewellery and 8 staff from Escola Massana in Barcelona. The exhibition has taken place in Birmingham, Barcelona and Bejing. Brief To create an identity, 2 catalogue’s and invites. Response Using photography supplied by Jack Cunningham (Head of Birmingham Jewellery School) we designed a consistent layout that features throughout the catalogue. The covers were foil blocked onto lined grey-board giving the text a subtle debossing and the unusual use of materials creates a truly unique piece. Deliverables Branding Catalogue Invites Features Foil blocked book binders board covers Wirobound
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www.wearesmile.com 0121 773 4851 SMILE
Visual Phonics by Hand Background Visual Phonics by Hand is a product for the deaf community that complements existing communication techniques by overlaying it with the new development. Brief To create an identity, product and website for a new product aimed at the deaf community. Response VPbH is a mid-point between the different methods of communication available to the deaf community. This philosophy lends itself to the Venn diagram principle, on which the brand is based. Deliverables Branding E-Commerce (including digital distribution) website Video Production Chaptered Quicktime movie Features jQuery animation Subtitle design
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www.wearesmile.com 0121 773 4851 SMILE
Type Background Type is interested in the history, theory and application of typography. They research, write, lecture, and teach typography as well as organise activities for both professional typographers and enthusiasts of the subject. Brief To create a brand identity and online presence for Type. Response Heavily influenced by Type’s love of Birmingham, we found inspirations from Birmingham based typographer John Baskervile. The brand we created for Type relates to a modern, design led culture, whilst retaining aspects from the traditional side of print and design. It is a balance of geometrical forms of bold colour that enforces the brand through association. Deliverables Branding Website Features Content management system Integrated social media
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www.wearesmile.com 0121 773 4851 SMILE
Help Me Investigate! Background Help Me Investigate is a platform for you to organise and pursue questions of public interest you think should be investigated. Brief To create an identity for Help Me Investigate! Response A typographically led solution; the letterforms are made up of smaller lines of text in the shape of a fingerprint. This is a visual nod to the investigatory nature of the social website. Deliverables Identity Brand document
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www.wearesmile.com 0121 773 4851 SMILE
The Pines Background The Pines is a primary special school with a Nursery class educating pupils with communication disorders and delays, mainly autism spectrum disorders. Brief To create an identity and deliver it through a web presence. Response We researched autism and spent some time at the school. This enabled us to move away from the school’s dated branding, we created a marque that is not only practical for the schools requirements (photocopying, fax etc.) but communicates the school values in a more efficient model. Deliverables Branding Website Features Content management system (inc. updates by email)
THE
PINES
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www.wearesmile.com 0121 773 4851 SMILE
Longwill School for the Deaf Background Longwill is a primary school for deaf children. Brief To create a bi-lingual web presence that is engaging for pupils, staff and parents. The presence must allow “technophobes� the staff to update the site. Response We immersed ourselves into the deaf school learning as much as we could about the community and its culture. A key feature was to highlight the school as a bilingual education, therefore a deaf signer was used as well as text. We created a system that allows the staff to update the website by email which they are all familiar with. There is practically no learning curve for the teachers to embrace. Deliverables Website Features Content management system (inc. updates by email) Video Production and integration
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www.wearesmile.com 0121 773 4851 SMILE
Mills Williams Foundation Background Peter Mills established the Mills Williams Award on the death of his lifelong partner, Rod Williams, with the aim of supporting young musicians. To date, the Award has endowed 14 Mills Williams Junior Fellows and continues to fund an annual concert at the Royal College of Music. In addition, scholarships have been given to students at the Purcell School. Brief To create a website to showcase all of the award winners in an unbiased fashion whilst retaining a chronological order. It is important that audio clips are played without the use of Adobe Flash and retain a consistent experience. Deliverables Website Features Content management system Pixastic dynamic image manipulation HTML5 audio
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www.wearesmile.com 0121 773 4851 SMILE
HIS Hair Clinic Background HIS are the first clinic to successfully develop a cosmetic tattooing treatment as a solution for hair loss. With over eight years experience, they continue to lead the way in the development and enhancement of advanced scalp pigmentation. Brief To use an innovative technology to discretely promote the benefits of Micro Hair Treatment (MHT) to a new audience. Response We created an iPhone and iPad app; each with a different function. The iPhone app aims to gain new customers by informing and educating potential clients on the advantages of MHT. The iPad app serves as an in-house tool to seal the deal with potential clients. It can be used to show the client previous success stories and before and after examples. Deliverables iPhone app iPad app Features Ability to request a clinic callback from the app Automatic route planning to nearest clinic using GPS
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www.wearesmile.com 0121 773 4851 SMILE
Your Brief What is your company called?
What does your company do?
What is your message you would like us to communicate?
Do you know in which media you would like us to deliver this message?
Who are your audience(s)?
What are your core values?Â
Who are your competitors?
What is your budget?
Do you have a deadline?
What are your contact details?
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www.wearesmile.com 0121 773 4851 SMILE
SMILE www.wearesmile.com 180-182 Fazeley Street / Birmingham / B5 5SE hello@wearesmile.com 0121 773 4851