P O R T F O L I O
MARKETING STRATEGY DESIGN
DISCOVER OUR CREATIVE WORKS AND SERVICES
We are craftsmen We communicate honestly We create innovatively and we realize results
SOME OF OUR HAPPY CLIENTS
B I T E S & P I E C E S
RENT A CAR
ABOUT US WCM Agency is a new kind of marketing agency that combines an innate understanding of design and marketing skills, especially in the fields of branding, social media marketing and digital advertising. We are entirely focused on innovative, creative and effective marketing and communications and we like to think we are rather good at it.
WE PROMISE YOU Uncompromising Quality Results Honesty & Integrity Creativity & Innovation Diligence
MEETTHE CREATIVETEAM Meet the amazing and creative people behind WCM Agency’s works.
DARYL ORQUIA GRAPHIC DESIGNER
HESSA AJAJ OFFICE ADMINISTRATOR
HASAN SAHWAN GENERAL MANAGER
HAZEL SADIWA GRAPHIC DESIGNER
AREEJ MASRI MARKETING EXECUTIVE (PROJECT MANAGEMENT)
OUR SERVICES
BRANDING & DESIGN
Full Branding Logo Design Collateral Design Rollups Banners Ads Social Media Design Digital Design T-Shirts and Uniform Design WEBSITE DESIGN
Fully Integrated Websites Responsive Website Design Payment System Integration Online Shop Wordpress Website CMS Websites Social Media Integration
MARKETING STRATEGY
Marketing Plan Research Online Marketing Strategy Brain Storming Tamkeen Projects
SOCIAL MEDIA MARKETING
Instagram and Facebook Designs of Social Media Posts Videos of Social Media Daily Posting & Replying to Customers Full Management of Social Media Account Social Media Strategy
ONLINE ADVERTISING
SEARCH ENGINE OPTIMIZATION
Youtube Ads Google Adwords Instagram Ads Local / International Campaigns
First Page Results Keyword Optimization Speed Optimization
BRANDING & DESIGN Creating great branding designs and concepts from logo to your brand collaterals and properly implementing it to effectively communicate with your target audience in the market. We understand that brands are not made up of a just a logo, a brand is an emotion, a connection between you and your customers, it goes deeper than simple visuals, it is a set of personality traits that reflect your brand promise.
FUEL STOP BY WINNERS Fuel Stop is a new healthy sports cafe concept by Winners Football Center. WCM Agency created the logo and the whole branding (collaterals, etc.) of Fuel Stop.
Fuel Stop by WINNERS
HOW WE DO IT RESEARCH & BRAIN STORMING
CREATIVE STAGE
BRANDING STAGE
BRAND LAUNCH/ HAND OVER
( 2-3 Days)
( 7-10 Days)
( 7-10 Days)
( 1-2 Days)
INITIAL BRIEFING
BRANDING DIRECTION
CLIENT PRESENTATION
FINAL CLIENT PRESENTATION
( 1-3 Days)
( 7-10 Days)
( 2-3 Days)
( 1-2 Days)
PHASE 1
PHASE 2
PHASE 3
PHASE 4
Brands are all about the stories that they tell, and this is the first step in our process, getting to know who and what is your brand, gathering as much information and developing objectives and brand position.
Conducting field research about your establishment and the competition, developing ideas, concepts for your brand such as name, brand story, and direction.
Formulating direction that will express the brand’s identity. This will be the core basis of the brand’s mission and vision.
Development of sketches, designs, color palettes, and concepts. This includes initial logo designs and some brand mockups.
PHASE 5
PHASE 6
PHASE 7
Presenting the Final Presentation Finalizing the initial ideas and with the client. whole brand concepts to the including all brand Includes presenting client, includes the final brand material, artworks, everything about concept and mockups, and our suggested materials. If more. Brand brand position, needed, a second materials are brand name, brand divided into phases review and story, direction, in revisions meeting based on the addition to the may be conducted client’s new logo. We after this step. requirements. usually present clients with two directions/ concepts to choose from.
PHASE 8 Handover of all material as agreed with the client. Including all the designs and a Brand Guide of how to use and implement the branding correctly.
Hend Al Asoomi
Nadine Photography
British College of Bahrain
Bahrain Association of Banks
HEND INTERIOR DESIGNS Hend Interior Design is a personalized brand for our creative client Hend Al Asoomi who is an exterior and interior designer based in Bahrain.
WEBSITE DESIGN Fully customized responsive, retina ready websites with a marketing-focused design and functionality. In addition we also create ready made templates easy to use customized with full integration. We built websites that yields results: combining proven marketing techniques with stunning visual and graphic designs to create effective online hubs for all your information. Pre-built or custom made: whether you go with the cost effective ready-made beautiful website (like a ready-made suit) or whether you choose to go with a fully custom design, we have the experience to cater for your needs.
PROJECTS HOLDING COMPANY W.L.L. Projects Holding Company is one of the biggest construction company in Bahrain. WCM Agency created a website to help them get more exposure and expand their market online.
Projects Holding Company
Arabia Plast 2017
Oscar Rent A Car
TransArabia International
OSCAR RENT A CAR Oscar Rent A Car is one of the biggest car rental company in the region. WCM Agency created a website for them which features an online car & reservation system.
SEARCH ENGINE OPTIMIZATION Organic Search Engine Optimization SEO setup, management and monitoring including amending text on the website, creating and maintaining links, and other SEO methodologies to help the it reach a higher ranking in Google as well as drive traffic and increase sales through. ACHIEVE THE HIGHEST RANKING AND REACH THE TOP SEARCH RESULT ON GOOGLE.
SITE ARCHITECTURE WEBSITE TRAFFIC
STRATEGY
WEBSITE CONTENT
SEO
(SEARCH ENGINE OPTIMIZATION)
KEYWORDS ANALYSIS
BACKLINKS
MARKETING STRATEGY WCM Agency offers Marketing Strategy Service to help improve the performance of the client and its marketing presence with creating a company analysis using diagnostic of the strengths, weaknesses and the threats for the client as a first step. We draw up the possibilities of increasing sales and exposure compared to other competitors in the market. Based on the plan’s results, we create marketing opportunity guidelines for the next period including the marketing activities within different channels such as online marketing, stands, collaborations, etc. We aim to fill-in the marketing shortcomings for the client in order to create an identity for the company amongst the market and educate prospective clients about the different products and services.
EFFECTIVE RESULTS
MARKETING CHANNELS
EFFECTIVE IMPLEMENTATION
Carefully-studied marketing strategy and plan that aims to deliver effective results.
The strategy and plan includes different effective channels that can help the client reach its goal.
An organized plan that will include all the things for the final strategy. Implementation of ideas will be done accordingly based on the plan.
ONLINE ADVERTISING Local & international online advertising campaigns on a large number of international & local websites. Designed for companies who need to maximize RIO on their advertising investment within Bahrain, as well as those who are struggling to target an international market and do not want to break the bank. Specifically target the people who are looking for you – target people who are searching for a car, house or any keyword, your website will appear as the first search result, thus significantly increasing your sales. Targeted locally, regionally, or internationally – target people located only in a certain country or expand to a regional or international market and only pay for the countries you are advertising on. We will handle all the complicated details.
SPONSORED ADS
CUSTOMIZED CAMPAIGNS
ADWORDS & YOUTUBE
Maximize your audience through sponsored ads on social media platforms such as instagram and facebook.
Campaigns are customized according to the goals and strategy needs. Specific targetting of audience to reach maximum effective results.
Boost your online market presence through Google and Youtube’s advertising platforms. Lead the right people directly to your website or online store.
SOCIAL MEDIA MARKETING Designed for companies who are missing out on business by not being on the web, our Social Media Marketing will give you everything you need to stay atop of competition and gain brand value. Learn about how we can reach the right audience for your business and turn them into customers. Increase sales between 5% to 15% – fully integrated social media campaigns that will help you promote your activities, events, offers, and promotions, helping you capture those sales by keeping in touch with your customers and building your brand reputation online.
ACCOUNT MANAGEMENT
MONTHLY REPORTS & STATISTICS
CREATIVE DESIGNS
Full management of social media account including artwork posting, comment interactions and other strategic ideas that will help reach more people.
Updated monthly report with all the social media account statistics. This information helps in determining the steps to be included in the next plan.
Creative designs and ideas to attract more people to interact and follow the account.
Ideas & Results
Office 123, Building 79, Road 2802, 12th Floor, Capital Plus Tower, Seef 428, Bahrain T: (+973) 1700 1757 E: hello@wcmagency.com W: www.wcmagency.com FOLLOW US ON: wcmagency webcentric.bh