WINNERS FOOTBALL CENTER
BRAND IDENTITY GUIDELINES
v1.0
This is a guide to help you better understand the basic elements that make up Winners Football Center’s brand.
CONTENTS 1
About Us
2
The Logo
3
Logo Variations
4
The Color Palette
5
Logo usage to avoid
6
Logo standard sizes
7
Logo design elements
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Logo usage on images
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Fonts print documents
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Fonts internal documents
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Fonts web applications
12
Mockup essentials
WINNERS FOOTBALL CENTER | BRAND GUIDELINES
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ABOUT US Our story is the dream of two young entrepreneurs, Fawaz Albinmohammed and Ebrahim AlSada, who always had a passion for football throughout the years. With the aim to create “The best Football Center” in Bahrain, they started working on the concept of Winners Football Center. A place dedicated to all aspects of football, based in Bahrain with a vision to expand in the region.
Focused on quality of the facility itself and its services, the concept of Winners became a reality. Winners is a place which is fully equipped with multi-use facilities with all necessities and much more. It is a place to gather the entire family and friends, and enjoy safe and fun activities.
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WINNERS FOOTBALL CENTER | BRAND GUIDELINES
THE LOGO PREFERRED LOGO VARIATION
FORMAL LOGO VARIATION
This is the preferred version of Winner’s logo. Whenever possible the logo should appear on a white background. White version of the logo can also be used in cases when the background does not fit the preferred logotype version.
This version will only be used on formal documents e.g. letterhead, submission papers for government, proposals, etc.
PREFERRED LOGO VERSION
FORMAL LOGO VERSION
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WINNERS FOOTBALL CENTER | BRAND GUIDELINES
LOGO VARIATIONS The versions of logotype shown on this page may be used whenever it is not possible to use the preferred version.
LONG VARIATION
SHIELD VARIATION
This variation will be for online usage. It will be used on the website header (assuming the header background is white, if it’s not white, the preferred logo version [white or black] of the logo must be used).
This logo variation is mainly used for the academy. For eg. jerseys, uniforms, social media posts relating with academy etc.
Same restrictions applies when using it on the website’s body page, the background, whenever possible must be white.
LONG VARIATION
ICON VARIATION This variation of logo is used as an icon in places wherever the space to keep the logo is less e.g. social media.
SHIELD VARIATION
ICON VARIATION
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WINNERS FOOTBALL CENTER | BRAND GUIDELINES
LOGO COLOR PALETTE Below listed is our color palette. Although not shown as a color swatch on this page, white or the absence of color and black are also an important part of our visual identity.
PRIMARY BRAND COLORS
PMS CMYK RGB HTML
PMS CMYK RGB HTML
288 C 100/88/27/20 0/43/114 #002B72
158 C 3/66/100/0 237/118/33 #ED7621
SECONDARY COLOR PALETTE
PMS CMYK RGB HTML
300 C 100/62/6/0 0/92/186 #005CBA
PMS CMYK RGB HTML
2012 C 2/48/100/0 243/149/0 #F39500
PMS CMYK RGB HTML
354 C 95/0/100/0 0/174/67 #00AE43
PMS CMYK RGB HTML
268 C 81/100/11/1 89/43/131 #592B83
PMS CMYK RGB HTML
7406 C 7/21/100/0 241/195/0 #F1C300
PMS CMYK RGB HTML
Neutral Black C 0/0/0/90 64/64/65 #404041
WINNERS FOOTBALL CENTER | BRAND GUIDELINES
LOGO USAGE TO AVOID This page provides an overview of common mistakes to avoid when using the logotype. Always use the preferred versions provided and never attempt to recreate the logotype.
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WINNERS FOOTBALL CENTER | BRAND GUIDELINES
LOGO STANDARD SIZES Shown here are the standard sizes and exclusion zones of the logotype. The exclusion zone is the area around the logo that must be clear of text, images or other design elements. It is also the minimum distance / margin that the logo can be positioned from the edge of a page or design collateral.
EXCLUSION ZONE
The standard sizes of the logo when used in letterhead and business cards are also shown below. These are the minimum sizes of the logo when used on the mentioned collaterals.
LETTERHEAD (A4 - Header Area)
BUSINESS CARD (3.5 x 2 in)
WINNERS FOOTBALL CENTER | BRAND GUIDELINES
LOGO DESIGN ELEMENTS This page provides an overview of some of the brand elements including patterns, icons, backgrounds etc.
GRADIENT BACKGROUNDS
PATTERN ELEMENTS
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WINNERS FOOTBALL CENTER | BRAND GUIDELINES
LOGO USAGE ON IMAGES Logo usage in images should be observed properly. Examples below shows how the logotype can be applied to images. Full color logo version should only be used when the image or background is white or lighter color. When a darker image or background is used, the white version of the logo should be used. We want to make sure that the logo is always readable or appear as it is when used in different imagery.
The full colored version of the logo can be used as signature on images as long as the background does not interfere with the logotype. Usage can be for social media, promotions or any other images that you want to put the company logo on.
The color of the logotype can be adjusted to either white or black, depending on which fits well on the image.
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WINNERS FOOTBALL CENTER | BRAND GUIDELINES
FONTS PRINT DOCUMENTS Shown here are the list of fonts which will be used for printed documents. Main headlines should always be set in DINPro Bold, body text should be set to OPEN SANS regular.
DINPro BOLD HEADING FONT
OPEN SANS PARAGRAPH FONT
AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz
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WINNERS FOOTBALL CENTER | BRAND GUIDELINES
FONTS INTERNAL DOCUMENTS The specified fonts below are to be used for Winner’s internal documents. These inlcudes Microsoft Office documents - Word, Excel, Powerpoints, etc. The fonts are pre-installed on the Microsoft Office, which means anyone , as long as they’re using Microsoft Office software will have no issues with the fonts.
ARIAL BOLD HEADING FONT
Arial Regular PARAGRAPH FONT
AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz
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WINNERS FOOTBALL CENTER | BRAND GUIDELINES
FONTS WEB APPLICATIONS Below are list of fonts to be used for web. These fonts are to be used on the company’s website as well as other web applications that the company is using (if there is any). Main headlines should always be set to Roboto (Bold) and body text should be set to Open Sans (Regular).
ROBOTO BOLD HEADING FONT
OPEN SANS PARAGRAPH FONT
AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz
WINNERS FOOTBALL CENTER | BRAND GUIDELINES
MOCKUPS ESSENTIALS
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WINNERS FOOTBALL CENTER | BRAND GUIDELINES
MOCKUPS ESSENTIALS
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WINNERS FOOTBALL CENTER | BRAND GUIDELINES
MOCKUPS ESSENTIALS
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MOCKUPS ESSENTIALS
LOGO AND BRANDING CREATED BY
Office 123, Building 79, Road 2802, 12th Floor, Capital Plus Tower, Seef 428, Bahrain T: (+973) 1700 1757 | E: hello@wcmagency.com FOLLOW US!
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