Maharaja Express Exposure in United Arab Emirates
1|Page Maharajas Express: Exposure in the United Arab Emirates Globuzz Events Management
Contents Introduction ............................................................................................................................................................................... 3 Executive Summary ................................................................................................................................................................ 3 Overview ..................................................................................................................................................................................... 4 Exposure Details ...................................................................................................................................................................... 5 Print Creative ............................................................................................................................................................................ 6 Khaleej Times ....................................................................................................................................................................... 6 Gulf News ............................................................................................................................................................................... 7 Ahlan Masala......................................................................................................................................................................... 8 Hindustan Times ................................................................................................................................................................. 9 Times of India..................................................................................................................................................................... 10 DNA......................................................................................................................................................................................... 11 Gulf News Tabloid ............................................................................................................................................................ 12 Al Khaleej ............................................................................................................................................................................. 13 The National........................................................................................................................................................................ 14 Press Release: 1 (Document) ............................................................................................................................................ 15 Press Release: 2 (Document) ............................................................................................................................................ 18 Press Release Web Links & Snapshots ......................................................................................................................... 21 Go Dubai ............................................................................................................................................................................... 21 Emirates 24x7 .................................................................................................................................................................... 22 Gulf News ............................................................................................................................................................................. 23 AMEInfo ................................................................................................................................................................................ 24 Trade Arabia ....................................................................................................................................................................... 25 Other Online Snapshots.................................................................................................................................................. 26 Online Visibility ...................................................................................................................................................................... 29 Royal India Luxury Show 2013 ................................................................................................................................... 29 Royal India Wellness Show 2014 ............................................................................................................................... 30 Website Activity ........................................................................................................................................................... 31 Website Traffic Source............................................................................................................................................... 31 Visitors per Country.................................................................................................................................................... 31 Radio Campaign ..................................................................................................................................................................... 32
2|Page Maharajas Express: Exposure in the United Arab Emirates Globuzz Events Management
Introduction Royal India Luxury Show 2013 - The first-ever consumer-focused India luxury show got underway at the Jumeirah Beach Hotel in Dubai on October 26, 2013 with a strong attendance of leading members of the UAE’s society and corporate world interesting in exploring luxury experiences out of the world’s second most populous country and fourth biggest economy. The campaign was accompanied with Media Coverage (Both in India & UAE) along with extensive PR Coverage – Print, Online & Radio. Maharajas Express, the owners and operators the best luxury train in India, used the show to bring the luxury journey packages to the regional markets. The following is a comprehensive list of the exposure to Maharajas Express through Royal India Luxury Show 2013 and subsequent Royal India Wellness Show 2014. Period:
Royal India Luxury Show 2013: October 2013 Royal India Wellness Show 2014: November 2014
Executive Summary Category
Exposure
Adv Cost* USD 6,500.00
ACE Cost** USD 5,200.00
Mention Cost*** USD 1,300.00
Total Mentions 10
Total Exposure USD 13,000.00
Print Online Publication
UAE GCC
USD 3,500.00
USD 2,800.00
USD 700.00
11
USD 7,700.00
Website
GCC
USD 1,500.00
USD 1,200.00
USD 300.00
1
USD 300.00
Social Media
GCC
USD 600.00
USD 150.00
2
USD 300.00
Radio
UAE
USD 750.00 USD 500.00
USD 400.00
USD 100.00
50
USD 5,000.00 USD 26,300.00
Notations: * Adv. Cost: Average Advertisement Cost across Publications in the UAE ** ACE Cost: Average Advertisement Cost Equivalent. The ACE PR Value is calculated as 80% to the Advertisement Cost *** Mention Cost is calculated as 25% of the ACE in PR Exposure
3|Page Maharajas Express: Exposure in the United Arab Emirates Globuzz Events Management
Overview Total Print Mentions: USD 13,000 Total Online Mentions: USD 7,700 Total Website Mentions: USD 300 Total Social Media Mentions: USD 300 Total Radio Exposure: USD 5,000
Total PR Exposure: USD 26,300
4|Page Maharajas Express: Exposure in the United Arab Emirates Globuzz Events Management
Exposure Details
Exposure Print Online Publication Website Social Media Radio
Total Exposure
Total Exposure Worth USD 26,300
Total Exposure
Total Exposure Royal India Luxury Show 2013
Royal India Wellness Show 2014
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Print Creative Khaleej Times
Date: October 26, 2013 Double Page Spread Distribution: UAE Circulation: 65,000 Cost: USD 6,500
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Gulf News
Date: October 26, 2013 Insert – 4 Page Flyer Distribution: UAE – Dubai & UAE Circulation: 50,000 Cost: USD 4,500
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Ahlan Masala Date: October 24, 2013 Full Page Distribution: UAE Circulation: 50,000 Cost: USD 3,500
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Hindustan Times Date: October 20, 2013 Full Page Distribution: India – Mumbai & Delhi Circulation: 65,000 Cost: USD 3,500
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Times of India
Date: October 22, 2013 Half Page Distribution: India – Mumbai & Delhi Circulation: 105,000 Cost: USD 6,500
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DNA
Date: October 24, 2013 Half Page Distribution: India – Mumbai Circulation: 35,000 Cost: USD 4,500
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Gulf News Tabloid Date: June 7, 2014 Full Page Distribution: UAE Circulation: 100,000 Cost: USD 4,500
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Al Khaleej Date: June 8, 2014 Quarter Page Ad Distribution: GCC Circulation: 185,000 Cost: USD 6,500
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The National Date: June 10, 2014 Full Page Distribution: UAE Circulation: 85,000 Cost: USD 5,000
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Press Release: 1 (Document)
First-ever India luxury show create strong footprints in Dubai Royal India offer single contact point for luxury sellers and buyers Stellar response to event in the Arab world’s luxury hub Nine percent of India's super rich reside in Dubai Hand-picked exhibitors showcaserich array of luxury offerings Show taking place on 21,000 square feet exhibition space India-UAE annual bilateral trade exceed $75 billion Every 20 minutes, an aircraft takes off between India and UAE Dubai, October 26, 2013: The first-ever consumer-focused India luxury show got underway at the Jumeirah Beach Hotel in Dubai on Saturday with a strong attendance of leading members of the UAE’s society and corporate world interesting in exploring luxury experiences out of the world’s second most populous country and fourth biggest economy. Royal India-2013 Luxury Show is expected to be visited by over 3000 by-invitation guests - High Net Worth Individuals (HNWIs) and other wealthy Emiratis, Arabs and Indians - over its three-day run. The show, supported by the Indian Ambassador to the UAE and India’s Ministry of Tourism, is being held with Gitanjali Group as Presenting Sponsor and Century Financial Brokers as the title sponsor. His Highness Sheikh Mohammed bin Juma Al Maktoum, accompanied by the Indian ambassador to the UAE, His Excellency M.K.Lokesh, and other dignitaries, formally opened the debut edition of the show by cutting the ceremonial ribbon in the presence of a large number of government officials, businessmen, investors and media representatives. The show, along with a gala dinner on the first day, is attended by high-flying investors, high-profile government officials, corporate honchos, celebrities, socialites, artconnoisseurs and members of rich families of Emirati and Indian communities. Being held on a total exhibition space of 21,000 square feet, the show has a significant number of hand-picked exhibitors from India, specializing in luxury products, services and experiences in a travel, shopping, arts, lifestyle and wellness. The CEOs of reputed organisations from various economic sectors of India and the UAE will be attending to explore business opportunities and corporate tie-ups. The exhibitors have been able to replicate a slice of their bouquet of luxury offerings through fullyfurnished Luxury Stands, each with a built-up space of 25 square metres -by far the largest size provided to exhibitors in any country-focused trade exhibition. 15 | P a g e Maharajas Express: Exposure in the United Arab Emirates Globuzz Events Management
The organisers selected Dubai for the launch of the luxury show considering its eminence as the Arab world’s luxury hub, accounting for 30 per cent of the Middle East luxury market and around 60 per cent of the UAE's. According to the recently-released Hurun India Rich List, nine percent of India's super rich reside in Dubai. The UAE features sixth on the global ranking for a per capita income of $47,500. At $360 billion in 2012, the GDP of the UAE ranks third in the Middle East and North Africa (MENA) region. According to the recent VISA Affluent Study-2013, Emiratis belonging to the affluent socioeconomic class give equal priority to dining out, leisure and expenditures on family holidays. The study revealed that the UAE was ranked fifth among the surveyed countries in terms of individual plans for future discretionary spending on holidays. Concerning family holiday trips over 90 per cent of Emiratis took an overseas holiday in the previous year and plans to travel again in the coming year. India-UAE relations are growing stronger each passing year with annual bilateral trade exceeding US$75 billion. Last year, an estimated million Indians visited Dubai, adding up easily another five billion dollars to the bilateral trade. Every 20 minutes, an aircraft takes off between India and the UAE. Ms. Gayathri Elayath Bhardwaj, Chief Event Organiser at Dubai-based Globuzz Events Management – the show organisers, said: “Royal India is a more result-oriented approach in engaging a premium group of wealthy and luxury-seeking members of the UAE society in a people-to-people format, meeting their needs and expectations. We knew about the huge potential of the UAE market for the luxury segment, but the response has been overwhelming, enabling the exhibitors reach out targeted audiences effectively.” She said it was perhaps for the first that the ‘luxury’ facet of India in tourism, hospitality, holidays, shopping, lifestyle, and other domains was being done in the Arab world for people looking for exclusivity, luxury and style. According to the Indian Ambassador to the UAE, M.K. Lokesh, the travel between the two countries was driven by necessity such as business, work, education and medical treatment, but luxury has emerged as a new dimension to this relationship. The show, he said, endorses the global vision to showcase India as a world-class platform in tourism, travel, hospitality, infrastructure, technology, and service industry sectors such as healthcare, wellness and education. Mr. Parvez Dewan, Secretary at the India’s Ministry of Tourism, pointed out that Royal India Luxury Show will create conducive environment that further enhances the luxury tourism sector in India at a global marketplace and Middle East, particularly the UAE. The exhibitors have utilized the show to highlight their offerings to the selected invitees in a broad range of luxury products and services.
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Gitanjali Group is showcasing leading diamond jewellery brands in the world such Nakshatra, Gili, Asmi, D’damas and Diya. Aamby Valley City, India’s first planned hill city, is participating to amplify the brand to the affluent UAE residents. Sahara India Group has also joined in the efforts by highlight its luxurious offerings at the Sahara Star hotel in Mumbai which boasts the world’s largest pillar-less clear-to-sky dome of its kind and world’s only private dining room amidst India’s largest marine aquarium. Soukhya is seeking to tap the Middle East market for the first holistic healing centre of its kind in the world, located in Bengaluru and run by Dr. Mathai. Violet, the world’s first completely wireless surround sound system, is also being showcased at the show, drawing huge response to the visitors.
Maharaja Express, the owners and operators the best luxury train in India, is using the show to bring the luxury journey packages to the regional markets. It is promoting luxury tour packages on its trains starting from $3,850 per person on a twin-sharing basis. Maharashtra Tourism has unveiled the royal facilities that await the visitors in this western Indian state, specially the luxury train journey by Deccan Odyssey. Also participating are India’s top fashion designers, Satya Paul and Rohit Verma. Available on hand at the show are experts from India’s national and regional tourism organisations, luxury travel companies, luxury properties, luxury hotels and resorts, luxury healthcare and wellness and representatives of educational institutions designed for high-end students. -Ends-
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Press Release: 2 (Document)
Royal India-2013 to showcase ‘luxury’ facet of India to Emiratis, Arabs & Asians Emphasis on luxury services in travel, hospitality & lifestyle 30 hand-picked exhibitors from India 21,000 square feet exhibition space at Jumeirah Beach Hotel Dubai commands 60 % of UAE’s luxury market Dubai, October 23, 2013:The ‘luxury’ facet of India in tourism, hospitality, holidays, shopping, lifestyle, and other domains is being brought to the Arab world, perhaps for the first time, through a unique three-day show in Dubai from October 26 to 28, offering insights into resplendent and splendid India for the wealthy and luxury-lovers visitors. The by-invitation event, offering niche luxury products, destinations and services from India, will be launched at a gala ceremony at the Jumeirah Beach Hotel in the presence of wealthy group of people looking for exclusivity, luxury and style. Royal India-2013is to be heldunder the patronage of the Indian Ambassador to the UAE and India Tourism Office, with Gitanjali Group as Presenting Sponsor and Century Financial Brokers as the title sponsor. The Show is taking place daily from 10 am to 6 pm. With a total exhibition space of 21,000 square feet, the show brings together 30 hand-picked exhibitors from India. Over 100 CEOs of reputed organisations from various economic sectors will be attending to explore business opportunities and corporate tie-ups. The exhibitors will have fully-furnished Luxury Stand with a built-up space of 25 square metres -by far the largest space provided to exhibitors in Dubai, offering them the opportunity to create better representation of their luxury and style offerings in their own way. The Indian Ambassador to the UAE, His Excellency M.K. Lokesh, in a message, said: “The Arab world constitutes an integral part of India’s extended neighborhood and is a region of critical importance to India in political, strategic, security and economic terms. Travel between the two countries was driven by necessity such as business, work, education and medical treatment. Now “Luxury” has added a new dimension to this relationship.” He said the show will endorse our global vision to showcase India as a world-class platform in areas of tourism, travel, hospitality, infrastructure, technology, and service industry sectors such as healthcare, wellness and education. Mr. Parvez Dewan, Secretary at the India’s Ministry of Tourism, messaged: “There is a great scope for promoting Indian luxury tourism in the UAE market due to historic and cultural ties the countries share together. Royal India Luxury Show, we hope, will create conducive environment that further enhances the luxury tourism sector in India at a global marketplace and Middle East, particularly the UAE.” Addressing a Press conference organized to announce details of the debut Royal India Luxury Show, Mr. Paras Shahdadpuri, President of Indian Business and Professionals Council (IBPC), said such an 18 | P a g e Maharajas Express: Exposure in the United Arab Emirates Globuzz Events Management
exclusive show would go a long way towards marketing, promoting and branding India’s portfolio of luxury products and services. The IBPC is the only recognised representative organisation of Indian business and professionals in Dubai under the auspices of the Dubai Chamber of Commerce and Industry with about 1000 members hailing from the UAE’s largest expatriate community. India should not only intensify its marketing and promotional efforts, but the Indian luxury market stakeholders should also take measures to maintain credibility all along having the visibility in the right places and also placing emphasis on research and development, said the renowned Indian businessman. In today’s business environment, it was not just enough to have a good luxury product or service, but also these need to be marketed, branded and promoted well to the wider world audiences, he said. Mr. Shahdadpuri said the UAE-India bilateral trade accounts for US$75 billion and the UAE offers immense growth opportunities for Indian businesses which needs to be channelized and tapped by the players of the high-yield luxury market. India’s luxury segment needs to be marketed to the world in an aggressive manner and the organisers of Royal India-2013 show and their participants and supporters need to be appreciated in taking the first steps towards this long journey, he said. Ms. Gayathri Elayath Bhardwaj, Chief Event Organiser at Globuzz Events Management, said: “Royal India-2013 is a more result-oriented approach in engaging a premium, unique group in a people-topeople format in meeting their needs and expectations about the luxury and class out of India. This show will truly fulfill their aspirations.” Through its unrivaled emphasis on the distinguishable and regal insights intothe luxury products and services in travel, hospitality, retail and other sectors in India, she said the show will be a unique opportunity to network with those who have both the means and the desire to buy the ultimate in luxury. According to market studies, Dubai commands 30 per cent of the Middle East luxury market and around 60 per cent of the UAE's. Mr. Dion Lilywhite, Vice President–Timepieces at Gitanjali Group, said: "Gitanjali Group is an integral part of the world of luxury and offers connoisseurs a number of high-end luxury brands and exclusive watches. It is a great honour to be associated with a platform like this which celebrates luxury, opulence and the hi-life.” He said the Bollywood diva Bipasha Basu, the brand ambassador of Gili, India's first diamond jewellery brand, will be attending the show. Mr. Shaheen Akbari, Head of Retail Sales, Century Financial Brokers, said: “Royal India 2013 is a pioneering event as such a show has never been organized or held anywhere in the world. This event promises to strengthen the ties between India and UAE and provide an excellent platform to showcase the luxuries our great country has to offer to the world.” Satya Paul,one of India’s famous fashion designers, will be participating in the show. Among the other exhibitors are Sahara Star, Aamby Valley City- Independent India's first planned hill city, fashion designers Rohit Verma and Rocky S, Maharaja Express, owners and operators of the best Luxury Train in India, and Soukya, the first holistic healing centre of its kind in the world. 19 | P a g e Maharajas Express: Exposure in the United Arab Emirates Globuzz Events Management
At the show will be attended by experts from India’s national and regional tourism organisations, luxury travel and tourism companies, luxury properties, luxury hotels and resorts, luxury healthcare and wellness, fashion designers and luxury fashion brands promoters, and representatives of educational institutions designed for high-end students. On the inaugural day, top-brass of India’s Ministry of Tourism and the UAE and industry’s leading figure heads will share their insights into the high-end travel industry. There is an impressive lineup of keynote speakers and panelists, including high-profile socialites and CEOs. -Ends-
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Press Release Web Links & Snapshots Go Dubai
Date: October 26, 2014 Distribution: GCC No. of Pages: 1 Post No. of Views: 18,227 Times Link: http://www.godubai.com/citylife/press_release_page.asp?pr=81576
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Emirates 24x7
Date: October 24, 2014 Distribution: GCC No. of Pages: 1 Post No. of Views: 25,257 Times Link: http://www.emirates247.com/news/emirates/experience-8-daysof-royalty-in-india-for-dh87-000-2013-10-24-1.525488
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Gulf News
Date: October 24, 2014 Circulation: 100,000 Online Distribution: GCC No. of Pages: 1 Post No. of Views: 33,455 Times Link: http://gulfnews.com/life-style/leisure/royal-india-2013-aluxury-travel-show-for-the-affluent-1.1246735
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AMEInfo
Date: October 27, 2014 Online Distribution: GCC No. of Pages: 1 Post No. of Views: 13,011 Times Link: http://ameinfo.com/blog/finance-andeconomy/first-ever-india-luxury-show-create-strongfootprints-in-dubai/
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Trade Arabia
Date: October 27, 2014 Online Distribution: GCC No. of Pages: 1 Post No. of Views: 8,998 Times Link: http://www.tradearabia.com/news/MISC_245132.html
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Other Online Snapshots http://www.travelandtourworld.com/news/article/royal-indian-splendor-display-dubai/
http://www.dubaiprnetwork.com/PR.asp?PR=81541
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http://www.ehospitalitytimes.com/?p=70137
http://elitechoice.org/2013/10/28/royal-india-2013-india-luxury-show-dubai/
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http://www.pr2live.com/2013/10/27/first-ever-india-luxury-show-create-strong-footprints-indubai
http://www.ttwamerica.com/news/article/royal-indian-splendor-display-dubai/
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Online Visibility Royal India Luxury Show 2013 Period: October 2013 – August 2014 (10 Months) Exposure: Pre Event & Post Event Exposure Viewers: 2,500 registered members Visibility: Across GCC Link: http://royalindia.ae
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Royal India Wellness Show 2014 Period: April 2014 – August 2014 (5 Months) Viewers: 3,500 registered members Visibility: Across GCC Link: http://royalindia.ae/wellness
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Website Activity
5,812 6 mins 37 sec
Website views Average Duration per Visit Average Number of Pages Red per Visit
5.76
Website Traffic Source Referrals from other website: Facebook Web Google Search Linkedin All others
60.06% 13.06% 1.41% 12.41%
Visitors per Country UAE India Oman KSA Pakistan Morocco All Others
77.11% 9.02% 1.78% 1.68% 0.79% 0.50% 9.12%
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Radio Campaign Royal India Wellness is a first of its kind, 3-day luxury show that aims to connect “Wellness” to all at every level. Over 25 wellness experts and eminent therapists from across India will participate as speakers, delegates and exhibitors. Royal India Wellness brings together industry professionals, International Health Ministries, Health Officials, Government officials, Strategists, Academicians, Insurance Companies, Healthcare Buyers, International Hospitals, Service Providers, Employers and all those involved in providing Wellness and healthcare services to the world at large. Visitors to Royal India Wellness 2014 Show enter into a lucky draw and one winner gets USD 20,000 worth Maharajas Express Voucher. Radio: Radio Suno 102.4 Listeners: Indians & Pakistani Period: May 30 to June 14, 2014 Campaign:
On Air Radio Suno Website Radio Suno Facebook Page Royal India Wellness 2014 Facebook Page Royal India Wellness 2014 Website Royal India Wellness LinkedIn
Link to Royal India Wellness 2014 Radio Commercial: http://chirb.it/02gnGB Snapshot:
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