Narcissism and alcohol

Socially, wine is a sign of prestige and wealth, and narcissists drink it in larger quantities than other people to increase their chances of flirting, even when they don't like wine.

Narcissists are people with an excessive and constant need for attention and admiration. They are very concerned with achieving success, power and beauty, those things that are precisely associated with wine.

A new study indicates that narcissists drink more wine than other people, even if they don't like the taste of it, just to appear more attractive.

In a previous study from 2015, the University of Bristol in the UK found that people who had consumed low doses of alcohol were considered more attractive than sober people.

Possibly, the result is due to the red coloration of the cheeks that occurs after drinking alcohol and that gives us a healthier appearance. This appearance, coupled with wine being associated with greater wealth and prestige, indicates that wine drinkers are more likely to succeed on a date.

The first part of the newly published study on narcissists and wine involved 654 French adults. All answered questions about their level of wine consumption and their level of narcissism was also measured through a test.

Wine drinkers are more likely to succeed on a date

The researchers found that the higher the participants' level of narcissism, the higher their wine consumption. These people were also more likely to associate wine with increased attractiveness.

The second part of the study involved 192 Americans. Although the consumption of wine in France is three times greater than that of the United States, in the North American country its consumption increases every year. The researchers decided to analyse both countries to obtain contrasting results.

This time they found that there were participants with high levels of narcissism who did not like wine, but continued to consume it in greater quantity than the rest of the people. In addition, they declared themselves to others as experts in wine, even if they did not like it.

Selling wine to narcissistic people could be a profitable strategy for wine companies

The authors of the study indicate that the social rewards derived from alcohol consumption are more important for these narcissistic people than emotional rewards, such as enjoying the taste of a good wine.