Webjam PR Summary June-July 2010

THIRD MONTH: AWARD ENTRIES & MORE BYLINED COVERAGE Prepared by Luica Mak Period: 10.06.2010 - 12.07.2010

Tuesday, 13 July 2010

Thought-Leadership Coverage Highlight Additional print coverage in Figaro Digital (issue five); other coverage also appeared in weekly email newsletter and website (as featured in last month’s presentation)

Tuesday, 13 July 2010

Thought-Leadership Coverage Highlight

Byline article featured in newsletter issued by Internet World – an influential European exhibition for online business

Tuesday, 13 July 2010

Webjam’s Award Entries

Activity: Writing award entry to profile JamJar as the best use of digital media in internal communications Result: Based on the copy drafted, content was used to submit entries for both CorpComms’ Digi Awards and Communicate magazine’s Digital Impact Awards 2010 Date for shortlist announcements: Digi Awards - exact date to be confirmed Digital Impact Awards 2010 - 16 July 2010

Tuesday, 13 July 2010

Webjam’s Response to Media Hot Topic

Tuesday, 13 July 2010

More content on Webjam Company Blog

Tuesday, 13 July 2010

Other Activities During the Third Month...

Face-to-face media briefing: • Secured media briefing with Clark Turner, Editor of UTalkMarketing, an A-list media for Webjam; briefing to be re-scheduled due to journalist’s deadline • Secured media briefing with Neil Gibbons, Editor of Communicate Magazine, another top-tier publication and organiser of the Digital Impact Awards; briefing date: Friday, 16th July 2010 Blog posts: Blog posts drafted...

• Involved me, and I’ll contribute (published) • Add ‘live’ to live events with social media (published) Potential guest blog with Computerworld UK: Opportunity investigated and liaised with with Mike Simons, Editor of Computerworld UK; proposal to be submitted for editor’s consideration in early September Global Radio PR plan: Detailed PR plan submitted (timing and budget included) Features: Features identified and sent to Webjam for consideration • Computer Weekly - Making Social Media Work for Business (imminent deadline) • New Media Age - Social media and research (deadline passed) • B2B Marketing - Facebook as a B2B Marketing Channel (deadline passed)

Tuesday, 13 July 2010

Coming Next…

Additional PR campaigns: • A series of PR activities based on new relationship with Global Radio (detailed PR plan submitted) • FTSE 500 Enterprise 2.0 research project – to support lead generation (proposal to be submitted

by August) • Guest blog proposal for Computerworld UK (proposal to be submitted by early September) White Papers: • Internal communications white paper based on JamJar award entries • Return on Investment white paper for H2 • New packages and solutions Blog posts: • Moving forward with agreed blog posts; • New blog posts for Lexie Features: Features list to be put together for ongoing media outreach Media Breakfast Briefing: Content and other details to be discussed and agreed for media event in Q3

Tuesday, 13 July 2010

Recap of the first three months...

NME announcement written and distributed – resulted in 20 pieces of media coverage across Marketing, Music, Business and other relevant media.

Establishing Webjam as an industry expert and a thought leader – 2 byline articles written, resulted in 4 quality pieces of coverage

Tuesday, 13 July 2010

Recap of the first three months...

Content generation to enrich Webjam’s multiple blogs – 9 blog posts created

Tuesday, 13 July 2010