http://webjam-upload.s3.amazonaws.com/wEf1EyC-UU_Nokia

A

story‌

People in social media love unboxing cool products‌

So we decided to totally disrupt what they love‌.

What would you do if you were sent an impossible unboxing of a hot new device?

This?

Or this?

This was pissing people off all over the world (in a good way‌)

‘‘The most interesting unboxing experience I’ve had’’ Tech65, Singapore, Asia

Everybody spoke about it...

…on blogs

25 posts read 45,000+ times

…On YouTube

24 videos seen 23,000+ times

‌On Twitter

3,100+ tweets

‌ and, of course, offline (the ripple reached many) http://www.flickr.com/photos/38159369@N00/446064720/

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