A
story‌
People in social media love unboxing cool products‌
So we decided to totally disrupt what they love‌.
What would you do if you were sent an impossible unboxing of a hot new device?
This?
Or this?
This was pissing people off all over the world (in a good way‌)
‘‘The most interesting unboxing experience I’ve had’’ Tech65, Singapore, Asia
Everybody spoke about it...
…on blogs
25 posts read 45,000+ times
…On YouTube
24 videos seen 23,000+ times
‌On Twitter
3,100+ tweets
‌ and, of course, offline (the ripple reached many) http://www.flickr.com/photos/38159369@N00/446064720/
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