Webjam Solutions for Social Publishing and Engagement
Social Media - market overview More and more companies these days are discussing how Social Media are impacting the way they interact and communicate with their customers and other stakeholders. Today’s brand identities are defined by online conversations and connected experiences. One of the most visible areas is the shift from ‘static’, ‘brochure-ware’ websites to the new ‘conversational’ internet also referred to as the ‘old’ internet “Web1.0” and this new web world “Web2.0”. Fifty percent of companies surveyed in Forrester Research’s “Social Media Playtime is Over” report are increasing social media spending in the face of the recession. Although Social media budgets are small, they are growing during a recession, yet brands shouldn’t approach this as an experiment, and should have a proper strategy complete with objectives, roles, processes and measurement. Companies use social media for different reasons. Publishers and Media companies can empower their readers with user generated communities, citizen journalism, clubs and fan sites. Brands can let their clients talk about what they achieve with their products or services. Directories can add a social layer to their listings database, clubs and organisations can let their members organise events, keep them informed and let them network with each other. Businesses can create a fully fledged social publishing solution to share information and market to a community. The benefits for businesses can be significant: • Generated exposure for your business • Increase your traffic/subscribers/opt-in list • Engage in new business partnerships • Rise in the search rankings • Generate qualified leads • Reduce your overall marketing expenses • Help close business An overwhelming majority of marketers say they are now using some form of social media to market their business, though many of those using it say they have only been at it a few months or less, according to a social media study by Michael Stelzner. The study, which set out to understand how and why marketers are using social media to grow and promote their businesses, found that Twitter, blogs, LinkedIn and Facebook - in that order - are the top four social media tools used by marketers.
The research also included an analysis of nearly 700 openended responses, which revealed the top-three questions marketers are asking about social media: • • •
What are the best tactics to use? How to do I measure the effectiveness of social media? Where do I start?
Webjam Webjam is your ideal partner to help you find answers to the 3 questions above. We help companies to connect with their customers and employees by providing them with an easy, affordable platform for social publishing and engagement. With Webjam you create your own branded and customisable social media environment in which content is created and shared easily, communities grow naturally and social media networks integrate seamlessly. We are based in London and we have an international and very experienced development team. Our roster of corporate clients is growing and includes clients like Random House (Publishing) and JWT (Advertising Agency). Our Social Publishing and Engagement platform is built on .NET as a Software as a Service (SaaS) and went live in January 2008.
Recently, Webjam has been listed on the 2009 Tech Media Invest Top100 list featuring the hottest emerging and most innovative companies in the tech and media industries this year. This is yet another acknowledgement of the hard work we have put into developing an open platform that allows our customers to develop personalised customer engagements and align their online reputation with their brand.
Webjam Solutions for Social Publishing and Engagement Webjam Solution Overview Webjam is your ideal partner to help you build your social media environment. We help companies to connect with their customers and employees by providing them with an easy, affordable platform for social publishing and engagement.
Additionally, we offer a full range of creative services and engagement/moderation planning tools to help you make your communities come to live. If you haven’t got sufficient resources, you can outsource the engagement and moderation to Webjam.
Our offering is based on three elements: The social publishing platform to host your social media environment, the managed services to stay in control of your social media deployment and the creative services to translate your requirements in an unique, engaging and visually attractive social media solution.
In addition to our standard social media solutions we also understand that businesses in different industries have different needs. To respond to our customer requirements to deliver relevant solutions we have tailored our platform to meet the needs of specific industries (i.e. Publishing and Media, Brands, Organisations, Directories, Retail). This enables our customers to get the most out of their investment in Webjam. What our customers say about us
Webjam’s social media publishing and engagement platform enables you to create and manage a fully branded and customisable social media environment. We bundle community features with an easy drag-and-drop publishing interface, a rich catalogue of modules & styles and the option to replicate sites, content and applications. It allows you to create your own social media environment in which content is created and shared easily, people connect naturally and social media applications integrate seamlessly. Solutions for different market segments We use our experience in implementing multiple large social media environments to make your social media implementation successful. We have built this expertise in a variety of sectors: Community management: Extend your communities by allowing members to create their own micro sites within your network, offering them a home and a “destination” for engagement.
Random House, Book Publishers “The Vintage Reading Group is a community of reading groups – where members can share ideas, recommend books and gain inspiration. Webjam forges groups of likeminded readers to engage in debate and receive feedback. Promoting and creating brand loyalty.” Yamaha Education, music brand “Webjam has allowed us to expand our membership, stay in touch – and provide a teacher-resource for meaningful discussion like never before” Global Entrepreneurship Week , Government Campaign “The Webjam platform is the ideal solution for creating and managing our online community network for Global Entrepreneurship Week”
Social media hubs: Fully branded social media environment serving as the hub for your social media presence on the web. Providing you with the interfaces to all common social media tools from your own branded social media website to Facebook, Twitter, YouTube, Flickr, etc.
For more information:
Enterprise social networks: Leverage social media for internal and external communication and employee and member engagement.
www.webjam.com
Webjam Business Development: Denise Turner, +44 (0)7850 301102, denise@webjam-ltd.com