Exhibitor Final Info 2016 by Website Success

The Rare Brand Christmas Market at Goodwood racecourse Thurs 17th, Fri 18th and Sat 19th Nov 2016 9am to 4pm

CONTENTS

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22.

Front Cover Contents Introduction Brands Booked So Far Venue Layout with Stand Numbers: Double Trigger Customer Entrance and Food Hall Venue Layout with Stand Numbers: Charlton Stand 1st Room Venue Layout with Stand Numbers: Charlton Stand 2nd Room Venue Layout with Stand Numbers: The Horse-Walk Room Goodwood Racecourse Site Plan How to get to the racecourse Maps Your Stand Location, Stand Cost, Invoices and Final Payments Overview of Marketing Campaign Overview of Marketing Campaign â&#x20AC;&#x201C; previous examples Lifestyle magazines and newspapers we have advertised in Press Packs Stand Presentation Sample of Editorial Coverage we secure Winstons Wish Accommodation Loading In and Out information Terms and Conditions

INTRODUCTION First and foremost thank you again for booking a stand with The Rare Brand Market, your business is appreciated. We spend a lot of time on this information pack, because we want you to know that we take our job as the venue hirer, and event organizer very seriously. We also do it with so much care because we want you to have all the information you need to trade successfully and smoothly. If there are mistakes concerning your booking or any information quoted about your brand in this document that is incorrect, please be assured that this an internal information pack and is not publicized on our website. Please just contact us ASAP via email to enquiries@therarebrandmarket.co.uk As our advertising states – we believe we are West Sussex’s most stylish Christmas Market and we aim to make Christmas shopping “Elegantly Easy” for the West Sussex local lady. The market will have circa x100 Bijou Brands from Clothing, Accessories, Gifts, Home-wares, Children’s goodies, Toiletries, Food and Drink. The break down should be approximately 25% Food and Drink and 75% is the rest of the categories, so the customers really can get all their Christmas shopping done under one roof, plus enjoy a social coffee or light lunch/afternoon tea thus making Christmas shopping more of a pleasure. Please see the list of brands booked on the following page. This will be our 7 th year at Goodwood, and our 8 th Christmas market. We moved to Goodwood following on from the success of our 2009 Christmas Market at “Farbridge Barns”. We outgrew this venue as we really have become West Sussex’s most stylish Christmas Market: The Rare Brand Market decided to secure a larger venue with better facilities and parking, plus The Goodwood Estate have agreed to help us with the Marketing by allowing us to mail-shot their huge database of local Goodwood members. By having the bigger event space The Rare Brand Market can offer a larger table exhibition space. The Racecourse is the kind of larger venue we were after and The Charlton Stand provides the best event space within The Goodwood Racecourse complex. We have two spacious levels with views on one side to the South Downs and the other to the South coast. You can see why countless Corporate Groups and Weddings hire the space to ensure their event is successful. The Double Trigger is now our food hall and homes the main reception where the public will enter through to the event, ‘The Rare Brand Café’ for Coffee’s and Light Lunches has moved into the lower level Horsewalk. We made these changes in 2015 and after 3 years of feedback and it was a proven success. So again this year in, with improved venue space, the 3-day package and with the benefit of the Goodwood Marketing support we are truly hoping the 2016 Christmas Market proves to be our greatest to date. We hope the weather, which we can’t control, will be kind to us! As you should know following your conversations with us to date, the Goodwood market will be 9am to 4pm trading hours. The market seems to be most busy from opening at 9am to 1pm, with the majority of trade being done in this time window, 1pm to 4pm is still steady, but by 4pm and because of the darkness at that time of the year we believe 4pm is a good time to close. Enjoy reading the pack, any comments let us know. The Rare Brand Market team will certainly be spending all of our time from now on “shouting from the roof-tops” about the Market to ensure we are firmly posted in peoples diaries as the must-do Christmas shopping event in West Sussex. This starts this week when we email our database, therefore ensuring 2000 people will receive a ‘save the date’ e-shot into their inboxes!

BRANDS BOOKED SO FAR FOR TRBM CHRISTMAS 2016

64 South Adele-Marie Allora Anthology Designs At Last Auberge du Chocolat Avlaki Olive Oils Babette Wasserman Barker Holmes Bee Palace Biltong Company Bird of Paradise Blanche in the Brambles Boho Betty Brackenbury White Briscoes Jellies Burley Fudge Candida Stevens Fine Art CARA Carved Angel Casa Margherita Cashmerephilia Chalk Stream Foods Claremont Clothing Clockhouse Coopers Beans and Leaves COVE Crafty Wrens Crowns and Coronets Dabble Daltons by Emma Louise Dancing Pot Design Vintage Dome 8 Doodie Stark Earth Monk Edge of the Meadow Emma Darlington

Estribos Eternal Elegance Foutala Furs International Gate 8 Luggage Gnarly Tree Clothing Green Farm Butchery Harriet Church London Heavenly Necklaces Henry Williams Design Herb House Spa History Heroes Huski Wear Indigo Island Jimmy Hooves JJ Textile Ltd JK Fine Chocolate Kelly J Leather Lala & Bea LouLouBelle Skincare Love It Want It Buy It Merry Hill Mushrooms Mister Master and Litte Miss Mmm! Coffee Drinks Company Moo and the Magpie Moonsgreen Charcuterie Ltd Moore Designs Nomad Design Nordic Twigs Ommie Paper Cotton Paul Guthrie Art Pink Frazada Pixie Dixie Polkadot Parsley Pom Pom London Practically Perfect Pure Tisanes Ltd

Raven and Rook Rebecca Purvis Jewellery Red City Riviera Rebel Ltd Ronit Furst ROOST Sarah Hollier Sarah Louise West Say Nice Things Scentered Scentimental Selkie Jewellery Sevin London Snow Finel Sophia Lauren Knitwear Sparks Yard Springs Smoked Salmon Stephie Ann Stratta Tamay and Me That Charming Shop The Chilgrove Spirits Co The Cold Pressed Oil Company The Contemporary Home The Drapers Daughter The Natural Linen Cupboard The Real Ruler Height Chart Company The Small Home The Sussex Sausage Tinwood Estate Tipsy Wight Tired Bear Tom Lane Ltd Top Note Design Verdley Flowers Wired Gems

THE DOUBLE TRIGGER BUILDING CUSTOMER ENTRANCE AND FOOD HALL

The Chilgrove Spirits Co

Biltong Company

Avlaki Olive Oils

Briscoes Jellies

Carved Angel

Springs Smoked Salmon

Tinwood The Cold Pressed Estate Oil Company

Merry Hill Mushrooms

Stratta

Mmm ! Drinks Company

Auberge du Chocolat

COFFEE BAR

P The Sussex Sausage

Burley Fudge

Moons Green Charcuterie

Food Stories

Tipsy Wight

FOOD STANDS (INC VAT) •4ft – £320 •6ft - £440 •8ft - £520 •10ft - £580 •12ft - £730

Entrance

Key:

4ft

6ft

Dashes indicate Space Only

Power booked

Venue single socket

D Venue double socket

CHARLTON STAND ROOM 1, 1st FLOOR Crowns and Coronets

Say Nice Things

Lala & Bea

Blanche In the Brambles

The Small Home

Dabble

Sentimental

P Mister Master And Little Miss

History Heroes

The Contemporary Home

53 CARA

52 64 South

Sevin London

D 49

Snow Finel

Red City

Lou Lou Belle Skincare

Harriet Church London

Furs That Charming International Shop

COVE

51 33

Sparks Yard

Scentered

Indigo Island

4ft premium

6ft premium

Dashes indicate Space Only

Polkadot Parsley

Entrance

Key:

Power booked

Practically Perfect

PREMIUM STANDS (INC VAT) S Venue single socket•4ft – £400 D Venue double socket•6ft - £520 •8ft - £590 •10ft - £700 •12ft - £790

Cashmerephilia

Coopers Beans & Leaves

COFFEE BAR

Sophia Lauren Knitwear

Boho Betty

Earth Monk

Raven and Rook

Clockhouse

Heavenly Necklaces

EXTERNAL STAIRCASE TO HORSEWALK ROOM 3

CHARLTON STAND ROOM 2, 1st FLOOR

EXTERNAL STAIRCASE TO HORSEWALK ROOM 3

D 62

Adele-Marie

Huski Wear

Fitting Room At Last

Stephie Ann

Jimmy Hooves

Doodie Stark

D Foutala

Daltons by Emma Louise

Pink Frazada And Nomad Design

Storage

58a

Paul Guthrie Art

Emma Darlington

WINDOW

P 73

Edge of the Meadow

85 Pixie Dixie

Tom Lane Ltd

84a

Pom Pom London

Herb House Spa

Candida Stevens Fine Art

The Drapers Daughter

Top Note Design Allora

Love It Want It Buy It

Key of Stands: 6ft premium

4ft

6ft

standard

JJ Textile

Riviera Rebel Ltd

Design Vintage

Sarah Hollier

PREMIUM STANDS (INC VAT)

STANDARD STANDS (INC VAT)

•4ft – £400 •6ft - £520 •8ft - £590 •10ft - £700 •12FT - £790

•4ft – £360 •6ft - £470 •8ft - £570 •10ft - £630 •12FT - £700

The Natural Linen Company

Bee Palace

premium

Barker Holmes

The Real Ruler Height Chart Company

Babette Wasserman

Sarah Louise West

4ft

76 ROOST

Bird of Paradise

S Venue single socket D Venue double socket P Power booked

Dashes indicate Space Only

THE HORSEWALK, ROOM 3, LOWER LEVEL

EXTERNAL STAIRCASE TO CHARLTON ROOMS 1 + 2

Eternal Elegance

Dancing Pot

Claremont Clothing Selkie Jewellery

Tired Bear

93 Paper Cotton

Brackenbury D White

Verdley Flowers

Tamay and Me

101

101 a

94a

Moore Designs

Anthology Estribos Designs

Ronit Furst

99a

Wired Gems

102

STANDS (INC VAT) •4ft – £210 •6ft - £320 •8ft - £430 •10ft - £540 •12ft - £640

POP-UP CAFÉ

Rebecca Purvis Jewellery

111

112

110

Gnarly Tree

100

Henry Williams Design

Moo and The Magpie

103

Ommie

104

105

106

107

109

Kelly J Leather

Dome8

Demonstration Area

POP UP CAFÉ SEATING

Key:

4ft premium

6ft premium

Dashes indicate Space Only

Power booked Seating

Venue single socket

D Venue double socket

GOODWOOD RACECOURSE SITE PLAN

BRAND CAR PARK

CHARLTON STAND (RM1, RM2 & HORSEWALK)

WALKWAY

EAST VEHICLE ENTRANCE (TO UNLOAD)

MAIN CUSTOMER ENTRANCE

CUSTOMER CAR PARK

(RICHMOND ENCLOSURE)

CUSTOMER CAR PARK

HOW TO GET TO THE RACECOURSE GET TO GOODWOOD...By road Goodwood is located just outside Chichester, only 60 miles from London, 30 miles from Brighton and Southampton. FROM LONDON Follow the A3 (Junction 10 on the M25) south towards Guildford. About 3 miles past Guildford, at the Milford turning, take the A283 to Petworth, then the A285 to Chichester for about 6 miles. Just beyond Upwaltham, turn right at the brown Goodwood sign. Continue 3 miles along the road to the racecourse. FROM THE EAST Follow the A27 towards Chichester. At the Tangmere roundabout before Chichester, turn right following signs for Boxgrove & Halnaker. Go through the village and straight over at the crossroads, (there is a flint wall on your right). Continue on this road for about half a mile, turn right at the T-junction and continue on for 2 miles. Turn left at the next junction and the racecourse is on the right. FROM THE WEST Follow the A27 to Chichester. At Chichester, stay on the A27 By-Pass/Ring Road. After the only set of traffic lights, take the second exit at the next roundabout signposted Goodwood. At the next roundabout take the second exit. You will pass the Motor Circuit on the left, until you reach a small roundabout. Go straight over this roundabout and continue straight on and follow signs for Goodwood Racecourse. Turn right into the Racecourse and follow the road round and you will find a gate entrance on the left hand side, as you drive though the gates to the right hand side is the Racecourse offices, park anywhere in this area and report to the Racecourse Reception. N.B RACECOURSE POSTCODE FOR SAT-NAV’S IS – PO18 OPS For Goodwood Map via weblink – try: http://www.goodwood.co.uk/getting-here/getting-here-google.aspx

MAPS

West Entrance

East Entrance

N.B RACECOURSE POSTCODE FOR SAT-NAV’S IS – PO18 OPS For Goodwood Map via weblink – try: http://www.goodwood.co.uk/gettinghere/getting-here-google.aspx

YOUR STAND LOCATION, STAND COSTS, INVOICES AND FINAL PAYMENTS Your stand location: At the point of booking we aim to agree a stand location with you. Sometimes the stand number changes because of venue layout changes and the numerical layout of the venues, but your stand position should stay as agreed from the outset, e.g. the booking stage. We aim to have Markets sold out at least 4 wks before the event takes place, sometimes we sell out a lot earlier. But as a rule we always publicize the stand location and venue layout on a detailed venue plan so that you can approve your stand positioning formally at the “3-4wk prior to the event” stage. Please make sure that you look at this carefully and ensure you are happy. The reason for nearly 3-4 weeks notice to you on this is so that you can tell us as early as possible should you want to adjust things. We will not be able to adjust anything on the actual event days as this is too logistically challenging. Your stand costs: We sell stand space at our event in the form of 6ft and 4ft trestles (both 2ft6” depth) and via specially agreed “space only” pitches. Each type of space/stand sold has a price tag according to what you have told us you need. Some brands who book early to get the best spots, in the best location’s and with the best space have paid a premium for this. With regards to the space you have been allocated…If you end up coming with roller rails, furniture or other display kit in addition to your stand space then WE HAVE TO KNOW about this. We need to allocate space to you in accordance with how you need to set up your stand. Please make sure you inform us about your space requirements accurately, so that if you need more than your booked table, we know about it. Different charges may need to be applied. TRBM is VAT registered. So 20% does get applied to all our charges. Power or EXTRA Lighting for your stand is charged EXTRA – please make sure you have booked it with us. If we have had a booking from you for Electrics then we will have marked your stand with a BLUE P SYMBOL– please double check to make sure the plan had this for you, if it does not then please email enquiries@therarebrandmarket.co.uk Receipts and Invoices: You should have received your receipt/invoice to confirm your stand purchase (deposits and final balances) this would have come by email. Please contact us ASAP if you have not: accounts@therarebrandmarket.co.uk Most brands pay by credit or debit card, streamline receipts will be in an envelope on your stand for you when you arrive. Final Payments: We sent out all final invoices on Tuesday 22nd September which must be paid by Friday 2nd October, it is the brands responsibility to notify us of preferred payment method. If a credit card has been used for the deposit, unless you tell us otherwise we will seek to use it again for the final balance as it is an ‘open sale’ and we are within our rights to ‘close’ that sale unless you have told us about an alternative payment method eg BACS.

OVERVIEW OF MARKETING CAMPAIGN qAdverts in carefully selected lifestyle magazines and newspapers – see slide 14 for examples qPR + Editorial Coverage – we have an in-house PR manager who spends her time securing useful PR and editorial coverage to promote the event and the brands booked qDatabase Marketing – we do various forms of database marketing, through our own database (circa 2000) and also the databases of other businesses that we network with who also serve customers that are ABC1 demographic qAssociated Marketing – we negotiate with other businesses who serve the same customer as the one coming to our markets and try and work together with them on associated marketing opportunities. qFlyers / Leaflets – we distribute thousands regionally on the run up to the events. Sometimes the leaflets also have offers on them for example 2 for 1 on entry tickets. qPosters – we put up A4 and A3 portrait posters on carefully selected notice-boards regionally. Once again concentrating on areas where we know potential footfall will see them. qRoad Signs – 50 to 75 of these go out on major road junctions (council’s permitting, some areas are not permitted and so we have to be careful as fines can be charged!) qRoad Banners – TRBM have negotiated some key road side locations for banners to be put up, usually about 6-8 get put up, they range in size. qCharity Support – At each event we raise money on the door for a chosen charity, we work with the charity on any associated marketing work we can do together. qViral Marketing – Facebook, Twitter, Blogging – we do it all!! And we ask Brands to help us with this too.

OVERVIEW OF MARKETING CAMPAIGN â&#x20AC;&#x201C; PREVIOUS EXAMPLES (please note each year we update graphics/artwork) Example of: Flyer/Leaflet

LIFESTYLE MAGAZINES AND NEWSPAPERS WE HAVE ADVERTISED INâ&#x20AC;¦

PRESS PACKS The Rare Brand Market also release press packs to local newspapers. Please see an example of a press pack below. PRESS RELEASE EXAMPLE: Don’t miss West Sussex’s most stylish Christmas Market at Goodwood Racecourse. Be first past the present-buying post at The Rare Brand Christmas Market, set at the gorgeous Goodwood Racecourse. The market runs from Wednesday 14th to Thursday 15th November, and offers a unique selection of over 100 bijou brands all under one roof. The Rare Brand Market has a well-earned reputation for organizing stylish shopping events in fantastic locations, and the Christmas Market has fast become the ‘don’t miss’ event on the Sussex Christmas calendar. Company Founder Emma Schwarz and her team work throughout the year to find small stylish brands that you won’t find easily on the high street. Offering customers a really great range of affordable and individual present ideas to surprise and delight loved ones. This years market is bigger than ever, and Emma has also put together a collection of products that she feels really stand out from the crowd, which will be showcased at the market. The event will also help raise money for the children’s charity Winston’s Wish. With ample free parking on-site and coffee, light bites and tea and cake on offer, The Rare Brand Christmas Market is a great day out and the perfect opportunity to get your Christmas shopping sorted – imagine come mid November and your christmas shopping list is done – WOW! Editors Notes: The Rare Brand Christmas Market At: Goodwood Racecourse, The Goodwood Estate at the Charlton Stand On: Wednesday 14th November and Thursday 15th November 9am to 3pm - Entry: £4, with £1 going to the children’s charity Winston’s Wish. The Rare Brand Market was established in 200? www.therarebrandmarket.co.uk The alternative marketplace for inspirational gifts and ideas.

We also release some professional press photography.

SAMPLE OF EDITORIAL COVERAGE WE SECURE

STAND PRESENTATION As we have been called ‘‘West Sussex’s’’ most stylish Christmas Market we like to think that we live up to our name. Our venues and our brand selection do most of the work for us on this front but your stand presentation helps too. Please see some images of our previous exhibitors and feel free to call us to run through any ideas for your stands presentation.

N.B If you have a shell scheme, then we will send you a separate Shell Scheme Info Pack. This pack will give you information specific to shell scheme use and presentation.

This year we are supporting

Winston's Wish is the leading childhood bereavement charity and the largest provider of services to bereaved children, young people and their families in the UK. They offer practical support and guidance to families, professionals and anyone concerned about a grieving child. They believe that the right support at the right time can enable young people to live with their grief and rebuild positive futures. On the day we will be charging £8 entry, and £1 of every entry fee will go straight to Winston’s Wish. Our last two events raised close to £2000 for this charity.

Click here to view the website.

LOCAL ACCOMMODATION Goodwood Hotel: http://www.goodwood.co.uk/the-goodwood-hotel/the-goodwood-hotel.aspx 6 minutes from venue by car Chichester Park Hotel: http://www.chichesterparkhotel.com/ 8 minutes from venue by car Trents: http://www.trentschichester.co.uk/ 14 minutes from the venue by car Travel Lodge: http://www.travelodge.co.uk/ 15 minutes from the venue by car Rooks Hill Bed and Breakfast: http://www.rookshill.co.uk/ 8 minutes from the venue by car Times estimated by Google Maps

Royal Oak: http://www.royaloakeastlavant.co.uk/rooms.htm 8 minutes from the venue by car

IMPORTANT – PLEASE READ LOAD IN AND OUT INFORMATION: You can either load in and set up the day before i.e Wednesday 16th November from 2pm-6pm or the morning of the 17th November between 6am-8am. Its up to you. BUT if you do wish to do the day before then PLEASE let us know and we can ensure TRBM have the appropriate levels of staffing to assist you. We will have x2 HSS Hire Goods Trolley’s to help with anything heavy, and Goodwood Racecourse is well serviced with ramps etc, being a public events venue. FOR LOAD IN AND TO PARK UP – PLEASE GO TO THE EAST ENTRANCE, DO NOT GO TO THE WEST ENTRANCE AS YOU WILL HAVE TO LOAD UP SOME STAIRS, SO TO AVOID THIS, WE REPEAT, GO TO THE EAST ENTRANCE. At the east entrance a Rare Brand Market team member will be waiting with luminous jackets and clipboards to check you off our list!! We will give you special passes to enter the site and we will give you a window of “un-loading” time of approximately 30mins, we will then ask you to get back in your car and take it round to park up for the day at the car-park which is behind the Charlton stand, which is off Kennel Hill, just after the west entrance, see maps this slide, and on slide 12. We will direct you on the day, at every point possible, with TRBM team members wearing luminous jackets, but in a nutshell the exhibitor parking is the 2nd right, after the Main West Entrance off Kennel Hill in the direction of Singleton. To see the Goodwood Racecourse Site locations that I have mentioned please see the site map below – the Charlton Stand is pink on the map – SEE THE KEY…..

CHARLTON STAND (RM1, RM2 & HORSEWALK)

BRAND CAR PARK

Load Out of the market will commence at 4.15pm on Saturday 19th of November, unless we communicate otherwise on the event day itself. We will be providing some traffic control for the exit of the car-park, in case we have a lot of cars wanting to leave at the same time.

WALKWAY

GORDON ENCLOSURE CAFE

EAST VEHICLE ENTRANCE (TO UNLOAD)

CUSTOMER CAR PARK

MAIN CUSTOMER ENTRANCE (RICHMOND ENCLOSURE)

EAST VEHICLE ENTRANCE (TO UNLOAD) CUSTOMER CAR PARK

THE RARE BRAND MARKET TERMS AND CONDITIONS

Each Exhibitor has been allocated a pre-agreed space within the venue and will be provided with the agreed number of tables /spacing as confirmed when booking the event. Please note x1 chair per pitch, sufficient white table covering and an A5 sign will be allocated to you. Please check the venue plan with stand-layout and please email us if you have a query ASAP. Any queries must be sorted out 3-4 weeks prior to the event. We cannot sort out queries during setup for the event, that is why we agree your stand position ahead of the event. Please note – if you are in the horse-walk room you are on the lower level and if you are in trigger building you are in a separate building to room 1, 2 and horse-walk. Once deposit or full payment is made for your stand, we are unable to give full refunds as we reserve space for you exclusively: - 12 wks or more 10% admin fee - 8-12wks 20% admin fee - 4-8wks 75% admin fee - Under 4 wks - non refundable We are unable to assist with load in. Please bring a trolley or specialist equipment if you have particularly heavy items. Each Exhibitor is responsible for the removal of all packaging and refuse generated from their stand and should ensure this is not left anywhere inside or outside the venue, we will provide you with bin liners. Exhibitors are not allowed to make any alterations to the flooring or walls and the cost of any damage caused will be charged to the Exhibitor. Each Exhibitor should expect a Risk Assessment to be undertaken by The Rare Brand Market prior to trading to ensure no escape or key routes are obstructed. TRBM have their own Event/Public Liability insurance and Goodwood obviously have theirs, but each Exhibitor needs to have their personal stock insured for loss and damage, and please make sure this includes “stock in transit” and off-site from your base premises/storage facilities. TRBM will not take any responsibility for Exhibitor stock and stand equipment. Each Exhibitor should ensure that their stand is manned throughout the 9am-4pm trading hours and work with other Exhibitors to have breaks. Each Exhibitor should allow for sufficient carrier bags to support their sales. Each Exhibitor will be offered access to a power point at an additional cost but should specify this on the booking form or advise us whether this is required in advance of the event. Any equipment used must be PAT tested and comply to current electrical standards. Each Exhibitor should try to be able to offer either mobile EPOS/Streamline or the ability to accept cash and cheque as payment for goods. The purchase of all goods is a transaction between an individual customer and that Exhibitor. WIFI is available at the venue for web or wifi assisted transactions. Each Exhibitor should ensure that their terms and conditions of sales are made available for customers to view and that any recourse or refund is dealt with directly with the individual customer. All retail transactions made at the event are made by the Booked Exhibitor and the customer, the responsibility to the consumer is the Exhibitor’s, so if there are terms and conditions to your sales please remember it is YOUR responsibility to make sure the paying customer is aware of them. If you have only paid a deposit on your stand your final payment is now due and you must contact us immediately with a method of payment.