Roof Top Shopping and Cocktail Bar AT THE CHARLTON PANORAMIC MAY RACING WEEKEND STYLISH SHOPPING AT THE GOODWOOD RACECOURSE THE GOODWOOD ESTATE 25th, 26th, 27th MAY 2017
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Cover page Contents Introduction to The Rare Brand Market Why choose The Rare Brand Market? Why choose to do an event in Chichester West Sussex? Background to the event The Roof Top Cocktail Bar Overview Event Marketing and PR Internal view of the Charlton Panoramic space Draft Stand Layout Plan Stand Costs and Payments External View of the Charlton Building showing the Rooftop Charlton Panoramic Terms and Conditions
INTRODUCTION TO THE RARE BRAND MARKET The Rare Brand Market has been trading since 2009. Bored of high street retail outside of London, and unenthused about shopping online with a soulless click click, the Founder decided to bring some theatre back into shopping. Firstly by hiring the acclaimed and wonderful Pallant House Modern Art gallery www.pallant.org.uk and arranging a very stylish indoor shopping market. Celebrating small and unique bijoux brands wanting to get in front of the right customer. After three years doing events at Pallant House, in local country Barns, and also at The Goodwood Estate and The Kennels www.goodwood.co.uk/kennels/kennels.aspx, the Rare Brand Market graduated to The Goodwood Racecourse and over 10,000 sq ft of exhibiting space. The Rare Brand Market also became locally renowned for the Christmas event and the most stylish place to shop on the South Coast for Christmas Gifts. We have grown slowly and organically, and have always paid huge attention to quality of PR and Branding, thus enabling the business to grow steadily. 2017 will hopefully see the business have a presence online as well as other events. The Rare Brand Market also plan to expand their Rare Brand Larder/Food business, with the continued promotion of the Cookbook and the larder website and product range. The Rare Brand Market suits a young rare brand who is trying to sell to a stylish ABC1 Customer, a brand who perhaps cannot afford to do all the London events on offer and wishes to get in front of the right customer without breaking the bank and grow their database regionally. Some great examples of brands that have traded with us recently are: www.apatchy.co.uk www.zaini.com www.illuminatedcanvas.co.uk www.indigoisland.co.uk www.beepalace.co.uk www.elizawray.co.uk www.chilgrovegin.com/ www.asmallhome.co.uk www.digby-fine-english.com/
www.atlas-and-i.com/ www.intelligentpelican.com/ www.ila-spa.com/ www.harryrocks.com/ www.mercimamanboutique.com/ www.morrowsoutfitters.com/ www.balar.co.uk/ www.pompomgalore.co.uk/ www.gabriellevary.co.uk/
www.millamaddern.com/ www.sharkyandgeorge.com www.goupie.co.uk/ www.oxenwood.eu/ www.bashaboutique.com www.eatsleepdoodle.com/ www.princeandsonstea.com/ www.tobiasclothing.com/ www.iandijewellery.com/
But we also attract brands which have a retail shop on the South Coast and just wish to boost footfall or web business by doing a South Coast event. Our events are far more reliable than any form of print advertising and far better value. In retail the pay-back in terms of tactile contact with the customer is invaluable for business growth and consumer awareness, let alone the post event web footfall you will stimulate.
WHY CHOOSE THE RARE BRAND MARKET?
WHY CHOOSE THE RARE BRAND MARKET? We have always been very fussy about which brands we book and where we hold our events. We have also worked hard to project manage and style our events in a very unique way. Add that to some fantastic branding, marketing and PR over the last 6-7 years and the end result is that we now have a very loyal following in Sussex. Over 3000 customers have registered with us to hear about our events on our mailing list, customers who feel we are "Sussex's most Stylish Market”. We don't attract touristy footfall, most of our markets have always been on a week day thus attracting a local lady (have to say it is mainly the ladies!) who have the time and money to shop. We seem to have two clear consumer groups shopping with us, both ABC1 - the “Yummy Mummy” and the cultured/creative older ladies both of whom don't only want to resort to shopping online to find rare products, they want to enjoy the shopping experience and buy from brands with stories to tell. Three pieces of PR that sum it up for us…Home and Gardens Magazine (international) said we were the "must do" Christmas market, Coast Magazine (National) voted our markets as a "Top ten thing to go to on the South Coast!" and James Hood the editor of "Fine Sussex" who are the ambassadors of all things "Fine and wonderful in Sussex" wrote a stunning piece of editorial about us, to read it please type the following into your browser: http://therarebrandmarket.co.uk/Rare-Treat.pdf
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RARE TREAT It’s not often we’re surprised and delighted when it comes to shopping these days and finding a gift that’s not only gorgeous but unique is a challenge. Thank goodness, then, for the Rare Brand Market
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hen Emma Schwartz found herself living down in Sussex having left the retail rat race in London, she knew there was a market in the county for a fresh shopping experience - one which she says would ‘surprise and delight’ customers. That was the beginning of the Rare Brand Market, an exciting new way to buy the things you love, including clothes, food and drink and oh-so-gorgeous gifts. And possibly the best bit about it is that it’s all, well, rare! That means you can find things that many others haven’t yet and buy or give truly unique products and presents. It’s all part of Emma’s inspiration for the company. “I was just so bored of the high street. I would walk around the shops and about 10 per cent of what I found would impress me. It was all the same and the majority of it was run by big brands. And I thought, If I’m looking for something refreshing then I know others are too. So I’ve created a way to bring new and exciting brands and businesses to Sussex”, Schwartz told Fine Sussex. The mum of three has a long-established career in retail and has worked for Marks and Spencer at its baker street head office as well as for a furniture retail company, the start-up of which she was heavily involved with. But her interest in shopping dates even before her retail graduate training scheme. “My mum loved shopping. I used to get dragged around flea markets, food markets and all sorts of places. I developed a good
special - the suppliers and sellers are all selected personally by Emma, so you can be assured of their credibility. Plus they all attend the events and markets, so customers get to chat face to face with the people who made the products. Emma added: “This experience is for people who want to be involved more in the whole process, and who want to actually see or meet the people who are selling to them. It’s a really fantastic way to shop. It’s also for those who care about what they are giving to others. If you buy a gift from the Rare Brand Market, chances are it will have a story to tell, and that it will actually mean something to the person you are buying it for.”
eye for nice, quality things as well as customer interaction. Then when I went on to work for the furniture company I learnt about the importance of quality and integrity when it comes to retailing. The culmination of all my experience is the Rare Brand Market.” Shchwartz has also been spurred on by something of a renaissance in all things independent. These days, demand for quality products that are made by local or small companies that tell a story is on the rise, while many get exasperated with the same old names in the shopping mall or street. That’s one other thing that makes the Rare Brand Market so
I thought, If I’m looking for something refreshing then I know others are too. So I’ve created a way to bring new and exciting brands and businesses to Sussex Just a small selection of more than 100 brands that attend the markets include Beatle Bag, which makes gift bags, What on Earth Books, Cornish swimwear company Deck Out, menswear business Regent Tailoring, Roots Living - a Scandinavian home accessories company and Bloomingville - for stunningly gorgeous gifts. And many of them are
emerging brands that will go on to do great things. For example, Connock of London is a previous supplier at the Rare Brand Market and is now sold in Selfridges. “That was always one of my goals with the business - to help and promote small but great emerging brands and give them a platform to show people what they do. Then, as they grow, they move on... it’s what keeps things ‘rare’!” But it’s not only tangible products you can leave with. At the Rare Brand Market, services are for sale too. Notably a chalet maid-style service for your home, which involves help with the cleaning, the kids and the cooking. You’ll even find great coffee. “I was so fed up of going to markets and fairs and getting really bad coffee! So I approached the Vintage Coffee Company who are now setting up shop at the markets”, Emma told Fine Sussex. Events are held throughout the year and this Christmas sees them return to Goodwood on 14 and 15 November, The Assembly Rooms in Chichester on 14, 15 and 16 December as well as a new market which will be set up at the Corn Exchange at Brighton Dome on 7 and 8 December. A proportion of profits will be donated to Winston’s Wish. Its the most innovative initiative to happen to shopping in years full of fresh young businesses and equally exciting ideas. Just like the products on sale, the Rare Brand Market is a real find. For more information go to therarebrandmarket.co.uk
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WHY DO AN EVENT IN CHICHESTER, WEST SUSSEX? Below you can visually see the high-end successful brands that already see the value of Chichester as a premium retail centre. The City Centre also has the major players like: M&S, House of Fraser, Waterstones, H&M, Top-Shop, New Look and many many more. Chichester has a population of 106,445 which is fairly evenly split between young, working age and older people For broad age categories Chichester falls very much in the centre of the age breakdown measures for the Sussex county. Chichester is renowned as a prosperous area with substantial ABC1 population stats recorded within the city itself, but also in the rural areas within a ten to fifteen mile radius of the city centre. The affluent Petworth is a mere 20mins away by car. Chichester City centre retail is virtually 100% full proving Chichester has proved resilient to downturn due to established local wealth. Check out our local venues too: http://www.pallant.org.uk (biggest modern art collection outside TATE. The acclaimed; http://www.cft.org.uk Then there is the http://www.sculpture.org.uk (which is the biggest outdoor sculpture collection in Europe. We can’t forget http://www.goodwood.co.uk/home.aspx attracting huge international numbers now to their events. We have http://www.nationaltrust.org.uk/east-head/ on our doorstep, the area is a massive second home region on the South Coast and has been nicknamed the St Tropez of the UK, helped by the amount of celebrities having a home there! The harbour village’s of Bosham, Birdham and Itchenor are a Mecca for sailing and boating enthusiasts, hence again why the second home consumer is big in the area. Finally, with the recent addition of the nearby Hindhead Tunnel, SW London is now only a 70min commute, so the “Down from London” consumer is a huge group now and stronger than ever due to the x6 local prep schools within a 20min radius of Chichester city centre.
Background to the Event… As a leading Global Brand Goodwood are always seeking to improve their Customer Experiences. At their Race events and fixtures, they are aware of different Ticket holders attending their events and wish to offer different Customer Experiences for all. The May Bank Holiday Race weekend is very well established, but Goodwood would like to tailor the weekend even more, and add more content to suit the Private Members area within The Richmond Enclosure. For the first time this year Goodwood Racecourse are offering the Richmond Enclosure Customer the chance to enjoy The Charlton Panoramic level (upper level) of The Charlton Stand. Usually this level is exclusive only Corporate entertainment bookings. The Rare Brand Market Ltd were asked to format an event to suit this exciting venue space and the Richmond Enclosure customer profile. So, we have chosen to do so with a Fashion themed shopping area which focuses on getting your “outfit for the season”, given that this May Bank Holiday is their 1st big fixture of the Racing Season… accompanied by a stylish Cocktail Bar.
Roof Top Shopping and Cocktail Bar WHO IS INVOLVED IN THE COCKTAIL BAR? The Bar will be headed up by James Fowler, who is a leading UK Mixologist. The Bar will act as more Customer Content for Goodwood and be a footfall driver to the Shopping Area. Thomson & Scott and Chilgrove, Handcrafted Spirits will sponsor the Bar, and their products will be the main feature of a totally bespoke Bar Menu…
EVENT MARKETING AND PR The Goodwood Estate will manage all the PR and Marketing. They plan to advertise the May Bank Holiday Weekend Horse Racing event via National and International Press and also via their existing database of customers and through e-shot Marketing and Social Media. This May Bank Holiday is a permanent feature of the “fixtures calendar�, so the attendance is very established. Especially in the Members Enclosure. The Footfall figures for the event last year within the Private Richmond Enclosure reached 16,950 over the 3 days of the weekend.
Roof Top Shopping and Cocktail Bar A VISUAL LOOK AT THE CHARLTON PANORAMIC
ROOFTOP LEVEL
Roof Top Shopping and Cocktail Bar 1 14
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13 16
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20
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Shopping Area 12.5 length by 7m width Bar Area 5.75m length by 7m width
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22 James Fowler Mixologist
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PLEASE BOOK NOW TO SECURE A PREMIUM POSITION FOR YOUR BRAND – ONLY 20 STANDS AVAILABLE
STAND COSTS AND PAYMENTS
GOODWOOD MAY RACING WEEKEND – 3 day event:
PREMIUM Indoor 6ft Stands available at £540 inc VAT THIS IS FOR 3 DAYS TRADING
ELECTRICS £40 + VAT (12 AMP) £45 + VAT (>12 AMP – Fridges etc) Electrics to be paid in full when booking stand.
The above pricing is based on a “trestle table format stand layout”. There are only 20 Stands available at this prestigious weekend market so booking early is imperative ! We require a 50% deposit when taking the booking plus electricity if required, and then the final full amount eight weeks prior to the event following the second invoice. After booking with us, we will send you another information pack regarding the venue location, how to get there and also stand set up information.
EXTERNAL VIEW OF CHARLTON BUILDING
RAMP TO UPPER LEVEL ROOMS – STEP FREE ACCESS FOR LOAD IN
THE CHARLTON PANORAMIC (the upper level)
TERMS AND CONDITIONS SPECIFIC VISUAL GUIDELINES FOR EXHIBITOR STANDS ARE REQUIRED FOR ANY EVENT BEING HELD AT GOODWOOD DURING THE OFFICIAL GOODWOOD RACING CALENDAR. THESE GUIDELINES WILL BE COMMUNICATED 8-10 WEEKS PRIOR TO THE EVENT GIVING BRANDS AMPLE TIME TO PREPARE. Each exhibitor is allocated a pre-agreed space within the venue and will be provided with the agreed number of tables / spacing as confirmed when booking the event. Please note x1 chair per pitch, sufficient white table covering and an A5 sign will be allocated to you. Please check the venue plan with the stand-layout and please email us if you have a query ASAP. Any queries must be sorted out 2 weeks prior to the event. Load in and set up for the event will take place on Wednesday 24th May from 2pm – 6pm but we will pass on confirmation of this nearer the time once Goodwood Racecourse have finalized everything. We are unable to assist with load in. Please bring a trolley or specialist equipment if you have particularly heavy items. Stock delivered to site must be delivered to The Goodwood Racecourse Reception, only on load in dates and trading days (excluding Saturday) between 10am and 3pm. Each exhibitor is responsible for the removal of all packaging and refuse generated from their stand and should ensure this is not left anywhere at, or outside the venue. Exhibitors are not allowed to make any alterations to the flooring or walls, and the cost of any damage caused will be charged to the exhibitor. Each exhibitor should expect a Risk Assessment to be undertaken by The Rare Brand Market prior to trading to ensure no escape or key routes are obstructed. TRBM have their own event/public liability insurance, and so do the venues. Each exhibitor needs to have their personal stock insured for loss and damage, and please make sure this includes ‘stock in transit’ and off-site from your base premises/storage facilities, including cover for stock whilst trading at the venue. TRBM will not take any responsibility for exhibitor stock and stand equipment. Each exhibitor should ensure that their stand is manned during the event trading hours and work with others to have breaks. You will be offered access to a power point at an additional cost but you should specify this on the booking form or advise us whether this is required in advance of the event. Any equipment must be PAT tested and comply to current electrical standards. Each exhibitor should try to be able to offer either mobile EPOS/Streamline or the ability to accept cash and cheque as payment for goods. The purchase of all goods is a transaction between an individual customer and that exhibitor. Each exhibitor should ensure that their terms and conditions of sales are made available for customers to view and that any recourse or refund is dealt with directly with the individual customer. The Rare Brand Market is not party to any retail transactions made at the event. Cancellation policy; 12 wks or more 10% admin fee, 8 wks or more 20% admin fee, 4 wks or more 75% admin fee. Under 4 wks - non refundable. You will not be guaranteed a stand booking unless a deposit is received. Therefore if you book and say you are transferring monies by BACS, we will not formally book your stand and process the paperwork until the transfer has reached our accounts team. All BACS transfers need to have a reference of your brand name and the Goodwood event name. If you have only paid a deposit on your stand we will seek to take the final amount from you eight weeks prior to the event. We will use the same credit card details and take the final amount by this date unless you contact us and advise us of an alternative credit card.