Wednesday 15th & Thursday 16th May
15-16th May 2019 INTRODUCTION TO THE RARE BRAND MARKET The Rare Brand Market has been trading since 2009. Bored of high street retail outside of London, and unenthused about resorting to soulless shopping online, our Founder Emma decided to bring some theatre back into shopping. Firstly by hiring the acclaimed and wonderful Pallant House Modern Art Gallery (the biggest Modern Art Gallery in the UK after the TATE) and arranging a very stylish indoor shopping market. Celebrating small and unique bijoux brands wanting to get in front of the right customer. After three years doing events at Pallant House, in local country Barns, and also at The Goodwood Estate and The Kennels. In 2010 the Rare Brand Market graduated to The Goodwood Racecourse and over 10,000 sq ft of exhibiting space. The Rare Brand Market has become locally renowned for their Christmas events and the most stylish place to shop on the South Coast for Christmas Gifts. We have grown slowly and organically, and have always paid huge attention to quality of PR and Branding, thus enabling the business to grow steadily. In 2017 we trialed a Wellness and Shopping Summer event and then in 2018 we started our Rare Brand Shopping Club as well as a monthly Wellness Wednesday event. We knew are customer (mainly aged 35-55) was interested in Wellness, and by doing smaller events monthly, we have more engagement time with our database that we have worked hard to build in the last 9 years. The Rare Brand Market suits a young emerging brand who is trying to sell to a stylish ABC1 Customer, a brand who perhaps cannot afford to do all the London events on offer and wishes to get in front of the right customer without breaking the bank and grow their database regionally. Never in retail has there been a more vital time to get in from of the customer profile you appeal to, in a lifestyle driven way and not just rely on online activity. ENGAGEMENT is key, and quality over quantity of customer is key to build a great following for your brand.
15-16th May 2019 WHY A MAY EVENT? We know from 10 years of trading that our customer database wants a Summer event from us, but these can be difficult to attend in summer months! This year May half terms falls later than normal so we think we have picked great dates. We know we have found a great venue! https://www.farbridge.org.uk We have traded at Farbridge before in the early days! It is in one of the most quintessentially beautiful English valleys and in May it will be stunning. We are hiring it exclusively, so this event is going to feel very niche and RARE! Our Wellness arm was developed in 2017 and we now have a great following locally. We believe the way we will structure the Wellness Retreat day/Workshop offering will aid attendance and make it even more appealing to the shoppers we have who are loyal to us.
WHY DO AN EVENT IN CHICHESTER, WEST SUSSEX?
Here you can visually see the high-end successful brands that already see the value of Chichester as a premium retail centre. The City Centre also has the major players like: M&S, Waterstones, H&M, Top-Shop, New Look and many many more. Chichester has a population of 106,445 which is fairly evenly split between young, working age and older people. For broad age categories Chichester falls very much in the centre of the age breakdown measures for the Sussex county. Chichester is renowned as a prosperous area with substantial ABC1 population stats recorded within the city itself, but also in the rural areas within a ten to fifteen mile radius of the city centre. The affluent Petworth is a mere 20mins away by car. Chichester City centre retail is virtually 100% full proving Chichester has proved resilient to downturn due to established local wealth. Check out our local venues too: http://www.pallant.org.uk (biggest modern art collection outside TATE. The acclaimed; http://www.cft.org.uk Then there is the http://www.sculpture.org.uk (which is the biggest outdoor sculpture collection in Europe. We can’t forget http://www.goodwood.co.uk/home.aspx attracting huge international numbers now to their events. We have http://www.nationaltrust.org.uk/east-head/ on our doorstep, the area is a massive second home region on the South Coast and has been nicknamed the St Tropez of the UK, helped by the amount of celebrities having a home there! The harbour village’s of Bosham, Birdham and Itchenor are a Mecca for sailing and boating enthusiasts, hence again why the second home consumer is big in the area. Finally, with the recent addition of the nearby Hindhead Tunnel, SW London is now only a 70min commute, so the “Down from London” consumer is a huge group now and stronger than ever due to the x6 local prep schools within a 20min radius of Chichester city centre.
15-16th
BREAKFAST ROOM
MEADOW BARN
May 2019
Fire Exit
Fire Exit
14
17
16
15
20
19
18
29
35
25
9
10
8
7
5
6
Entrance
Dashes indicate Space Only
2
1
Entrance
P
6ft
3 Fire Exit
Fire Exit
Key:
4
BAR
LAVANT VALLEY BARN
24
11
34
33
32
31
30
23
28
27
22
21 Exit to Courtyard
26
13
WC & Cloakroom
12
Power booked
STANDS (PLUS VAT) 2 x DAYS TRADING •6ft – £300 S Venue single socket •8ft - £350 D Venue double socket •10ft - £400 •12ft - £450
15-16th May 2019
Exhibitor stand prices – based on trestle table / Linear space format 2 days trading prices 6ft £300 8ft £350 10ft £400 12ft £450 N.B All prices are plus VAT and Power is charged separately.
15-16th May 2019
At the Rare Brand Market we have been growing our sub-brand Wellness Wednesday for over a year. We have been working with some amazing Wellness professionals. We are currently finalising the Key note speakers and Workshop hosts for Wellness at the Barn, but these three are on board already!
Local Accommodation All approximately between 15 and 30 minutes of the venue Goodwood Hotel https://www.goodwood.com/estate/the-goodwood-hotel/\ Chichester Park Hotel https://www.chichesterparkhotel.com/ Linden House https://www.lindenhousewestwittering.com/ Travel Lodge https://www.travelodge.co.uk/ Rooks Hill Bed and Breakfast http://www.rookshill.co.uk/ Royal Oak https://www.royaloakeastlavant.co.uk/ Rubens Barn http://www.rubensbarn.co.uk/ The Brambles (Amberley house cottages) https://www.amberleyhousecottages.co.uk/
TERMS AND CONDITIONS Each exhibitor is allocated a pre-agreed space within the venue and will be provided with the agreed number of tables / spacing as confirmed when booking the event. Any changes will be made in consultation with you should changes be imposed by the venue. The Rare Brand Market makes no representation in relation to footfall or potential sales at the event, although it will share with you footfall from previous events. Although the Rare Brand Market invests in marketing, signage and other footfall generators for the event, sales depend on a multitude of factors including the exhibitor’s products, displays, pricing and engagement with the customers at the event. Please note x1 chair per pitch, 1 x table and an A4 sign will be allocated to you. Please check the venue plan with the stand-layout and please email us if you have a query ASAP. Any queries must be sorted out 6 weeks prior to the event. Load in and set up for the event will take place on Tuesday 14 th May from 2pm – 6pm and on Wednesday morning 15 st May between 6am and 8am. Doors open at 9am. We are unable to assist with load in. Please bring a trolley or specialist equipment if you have particularly heavy items. Stock delivered to site must be delivered to The Farbridge Offices, only on load in dates and trading days (excluding Saturday) between 10am and 3pm. Each exhibitor is responsible for the removal of all packaging and refuse generated from their stand and should ensure this is not left anywhere at or outside the venue. Exhibitors are not allowed to make any alterations to the flooring or walls, and the cost of any damage caused will be charged to the exhibitor. Each exhibitor should expect a Risk Assessment to be undertaken by The Rare Brand Market prior to trading to ensure no escape or key routes are obstructed and should comply with any instructions. TRBM have their own event/public liability insurance, and so do the venues. Each exhibitor needs to have their personal stock insured for loss and damage, and please make sure this includes ‘stock in transit’ and off-site from your base premises/storage facilities, including cover for stock whilst trading at the venue. TRBM will not take any responsibility for the loss or damage to exhibitor stock, stand equipment or personal effects. Each exhibitor should ensure that their stand is manned during the event trading hours and work with others to have breaks. Each exhibitor should allow for sufficient carrier bags to support their sales. You will be offered access to a power point at an additional cost but you should specify this on the booking form or advise us whether this is required in advance of the event. Any equipment must be PAT tested and comply to current electrical standards. Each exhibitor should try to be able to offer either mobile EPOS/Streamline or the ability to accept cash and cheque as payment for goods. The purchase of all goods is a transaction between an individual customer and that exhibitor. Each exhibitor should ensure that their terms and conditions of sales are made available for customers to view and that any recourse or refund is dealt with directly with the individual customer. The Rare Brand Market is not party to any retail transactions made at the event. Cancellation policy; • 12 wks or more 25% admin fee • 8 wks or more 50% admin fee • 4 wks or more 90% admin fee • Under 4 wks - non refundable You will not be guaranteed a stand booking unless full payment is received. Therefore if you book and say you are transferring monies by BACS, we will not formally book your stand and process the paperwork until the transfer has reached our accounts team.
• Terms and cond
All BACS transfers need to have a reference of your brand name and the Farbridge May event name.