Content Marketing Response to Brief For Ecopark
we create content wecreatecontent.asia
WeCreateContent.Asia // #WeCreateContentVN
your creative content marketing team With an end-to-end content marketing agency, you’re hiring a whole team whose job it is to do content marketing just for you. First we work out your business objectives. Then, from ideas and production to distribution, analytics and strategy evolution, we have your content marketing needs covered.
we create content
as your content agency... 1.
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We understand your short and long term objectives
We keep everything under one roof
We offer economies of scale
Every piece of content we produce for you should be to tackle a business objective. So let’s start there. Our key content strategists can spend time embedded in your business; the more we know about you, the more successful we can be in making you great content marketers.
This saves you time and workflow complications. With one team in charge of the strategy, ideas, production, distribution and analytics, nothing gets lost between agency hands. Everyone understands the vision and is working towards the same goal. This is really important for content marketing to work effectively.
By engaging We Create Content into a long term arrangement, we can help produce more branded content for less cost. We can be your ‘always-on’ publishers of timely and meaningful content to suit your marketing calendars, objectives and budgets.
we create content
services list
Branding > Brand strategy, including research, architecture, positioning, personality, tone, vision, values
Content Strategy and Production > Tailored content strategy
Distribution, Social Media Management, Analytics
> Original video content
> Social media management
> Facebook Live production
> Website design, build, management
> Brand identity and logo development
> Original article production
> App development
> Advertising creative for print digital and outdoor campaigns
> Original photography
> Analytics and reporting
> Packaging and presentation
> Graphic design, print and digital > Illustration and animation
we create content
your content marketing team
we create content
Ian Paynton
Nguy Ha
JC Smith
Managing Director
General Director
Creative Director
Ian has been helping big brands ‘do content’ for nine years. From the London Olympics to Samsung and LG, Ian has crafted content marketing for the world’s largest brands in London, Singapore and Hong Kong. Next up, Vietnam. As an experienced writer, editor, digital publisher, content marketer and account director, he works with our key clients to define what they want to achieve before serving up multi-platform brand and content marketing strategies.
Nguy Ha is the agency’s native Hanoian. She is a Communications and Public Relations Expert who has close and healthy relationships with the media and extensive networks. She has worked with United Nations Agencies, NGOs, INGOs, national governments (MOC, MPI) and some city governments. She is also a freelance writer and photographer for newspapers and magazines.
JC has a decade of experience working in London working with clients such as the Mayor of London, London Civic Forum, War on Want and Liberty. He has worked in the English language media in Vietnam for 12 years and served as editor of East & West Magazine and designed and provided editorial consultancy on the Vietnam Nation English language weekly newspaper. He also has extensive experience as a freelance journalist and content creator.
we create relevance, engagement and trust Good content makes your brand relevant among your audiences. It helps you start or join conversations that are timely and important for your potential customers. This wins you engagement and trust, which goes a really long way in the customer’s ‘path to purchase’.
we create content
we create visibility, discovery and traffic The more original and fresh content you have indexed on your content hub, website and social media channels, the more chance you have of new people finding out about your business via search engines and social media shares. Get ahead of your competitors! Content marketing works wonders for brand awareness and discovery in the digital age.
we create content
we create audiences, lifestyles and relationships Build an audience that relies on you as a primary and trusted source of content. Create brand ambassadors among loyal followings. Have them share your content and inspire others. Make them want to sign up to your content channels. Make them your friends for the long term and win really warm leads you can convert into sales.
we create content
we put you right here...
What marketing managers want to say
we create content
The content marketing “sweet spot� to get you more engagement via social sharing and search engine discovery
What people want to read
we create content for all stages of the funnel
Awareness
we create content
Preference
Purchase
Loyalty
our clients
we create content
Content Marketing Case Study
a content brand for one of Vietnam’s biggest property developments
we create content
Ecopark’s objective? Increase social media organic reach. Our response? A content-led brand called “Song” a social media-first content strategy that helps Ecopark give value to its audiences through original content about “Better living”. While it’s born on social media, we also created a content hub for readers to go back to (www.song.ecopark. com.vn), a printed guide to “better living” free for Ecopark residents, and offline Song events in the township (broadcast to the world with Facebook Live).
we create content
Selling Ecopark’s cleaner lifestyle with branded content for social media Brief:
Execution:
Make northern Vietnam’s largest property development a publisher of premium content to spread their core values as a green township, and increase organic reach on Facebook through engagements
Hanoi has become polluted and crowded while Ecopark offers a 500-hectare haven outside the city. So ‘Sống’, which means ‘to live’ in Vietnamese, was the answer - a ‘better living’ content brand distributed via Facebook and Facebook Live to answer the question, “why move my family from the city to Ecopark”?
High intensity training perfect for the bedroom
Results:
10 plants to clean the air in your home
live
7,191%
532%
32%
Increase in Fanpage engagements
Increase in Facebook organic reach
Organic growth of 42,644 Facebook fans in five months
Mindfulness is trending but what is it?
we create content www.song.ecopark.com.vn
Facebook Live Cook At Home: the A-Z of pasta
we create content
we create content
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we create content
Selected Content Marketing Work
a luxury lifestyle magazine to sell a collection of premium penthouse apartments
we create content
We Create Content branded “The Collection� for Ecopark - a series of bespoke premium penthouse properties - and crafted a luxury lifestyle magazine called Collected to help sell them. The 120-page magazine is given out with the sales brochure in the property showrooms at Ecopark, and is also distributed to high net worth individuals around Vietnam. By moving through the apartment in its sections Living Room, Kitchen, Sky Garden, Bedroom, Bathroom and Wardrobe, Collected Magazine sells not only the apartments, but the luxury lifestyle that comes with them.
we create content
we create content
we create content
we create content
Selected Content Marketing Work
an eco-fashion content brand with storytelling at its heart
we create content
Hanoian eco-fashion brand Kilomet 109 came to us to lift their image and build them their first ever website. We gave them an elegant and contemporary brand identity and a splitscreen site that puts storytelling at the forefront. We baked content marketing into the design system for a true content brand we’re proud to collaborate with.
we create content
we create content
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Selected Content Marketing Work
Boo’s goal was to grow its audience, celebrate the achievements of young people, and engage its customers in great stories about underground youth culture. We Create Content came up with FWD - a print magazine, social media channel and vehicle for content marketing messages for the client’s sub-brands, Bo Sua, Infamous and Adidas. It was given out free with every purchase and drove footfall back into the store with cut out discount vouchers.
we create content
we create content
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Bo Sua by Boo
we create content
we create content
we create content
WCC edited written communication products and films about different programmes that Plan Vietnam implemented in 2013 and 2014. Such as Early Childcare And Development in Quang Tri; Village Savings And Loan Programme in Quang Tri; Gender Monitoring Tools in the WASH Programme applied in border provinces of Vietnam such as Ha Giang, Quang Binh, Quang Tri, Quang Ngai, Kon Tum; Healthcare Programme for Mothers, Infants and Child Nutrition in Kon Tum, and Because I’m A Girl project, which helps children overcome bullying at school and vocational training for sex workers.
we create content
Plan International’s Early Childhood and Development Programme
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Boo
Traveloka is a leading technology company that provides an online travel booking platform for domestic and international destinations. In order to promote properties to leisure travellers browsing on social media in Vietnam, Traveloka requested We Create Content to produce videos and photos of the hotels and resorts from northern and southern Vietnam to fuel excitement and ignite traveller’s imaginations. We have created a series of 24 videos and photos targeting the Instagram generation that drives bookings through experiential travel.
we create content
we create content
we create content
we create content
Eva de Eva is one of Vietnam’s biggest women fashion brands. Eva de Eva launched a rebrand to refresh and modernise the perception of the brand. We Create Content worked with Eva de Eva on The Moment campaign, inspired by international trends. A full package of content from campaign video and shoot featuring model Trang Khieu, in-depth videos and stories, a shoppable content micro site, and social media plan and execution to capture Eva de Eva’s own moment of change were created.
we create content
we create content
Moonlight was another We Create Content campaign for Eva de Eva’s black and white collection. Model Trang Pham was selected to express the beauty of women through classic black and white.
we create content
we create content
We Create Content conveyed Vinpearl’s core brand DNA through the Savour Vietnam 24 delicious dishes to discover introduction to Vietnamese cuisine. 24 selected Vietnamese dishes were depicted through photography and storytelling specifically tailored to Vietnamese and foreign visitors to Vinpearl.
we create content
we create content
we create content
Son Tinh Original Ruou
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Son Tinh Original Ruou
# WeCreateContentVN
we create content Your creative, in-house content marketing team. With an end-to-end content marketing agency, you’re hiring a whole team whose job it is to do content marketing just for you. First we work out your business objectives. Then, from ideas and production to distribution, analytics and strategy evolution, we have your content marketing needs covered.
we create content
we create
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Son Tinh Orginal Ruou
we create content
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Opera Software
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We Create Content collaborated with Ink Publishing in Singapore to produce videos and photoshoots for Silk Air, one of Asia-Pacific’s leading regional carriers of the Singapore Airlines family. We created in-flight and social media videos introducing city destinations such as Hanoi and Danang and also wrote and and photographed a feature story to promote sustainable fashion in Hanoi.
we create content
we create content
we create content
British Council, the UK’s international organisation for cultural relations and educational opportunities, briefed We Create Content to produce a social media content series for Crafting Futures - a competition to support sustainable craft for small business owners and Vietnam’s traditional artisans. We also travelled to Ho Chi Minh, Danang, Hoi An, Buon Me Thuot and Hanoi to interview key figures in Vietnam’s creative industry to produce a mini documentary about Creative Hub Mapping in Vietnam - a three year British Council initiative.
we create content
we create content
Chevrolet - General Motors For the Vietnam market, We Create Content is the partner of General Motors’ global agency Commonwealth-McCann. As well as producing content for social media, our team offers social media community management for Chevrolet. We raise brand awareness in Vietnam, and communicate directly with potential customers via ‘always on’ social media conversation to generate leads for one of the world’s largest automotive companies.
we create content
#WeCreateContentVN
wecreatecontent.asia ian@wecreate.vn / ha@wecreate.vn
we create content