We Create Content by We Create Content

Content Marketing Response to Brief For Ecopark

wecreatecontent.asia

WeCreateContent.Asia // #WeCreateContentVN

Your creative content marketing team. With an end-to-end content marketing agency, youâ&#x20AC;&#x2122;re hiring a whole team whose job it is to do content marketing just for you. First we work out your business objectives. Then, from ideas and production to distribution, analytics and strategy evolution, we have your content marketing needs covered.

we create content

As your content agency: 1.

We understand your short and long term objectives

We keep everything under one roof

We offer economies of scale

Every piece of content we produce for you should be to tackle a business objective. So let’s start there. Our key content strategists can spend time embedded in your business; the more we know about you, the more successful we can be in making you great content marketers.

This saves you time and workflow complications. With one team in charge of the strategy, ideas, production, distribution and analytics, nothing gets lost between agency hands. Everyone understands the vision and is working towards the same goal. This is really important for content marketing to work effectively.

By engaging We Create Content into a long term arrangement, we can help produce more branded content for less cost. We can be your ‘always-on’ publishers of timely and meaningful content to suit your marketing calendars, objectives and budgets.

we create content

Services List

Branding > Brand strategy, including research, architecture, positioning, personality, tone, vision, values

Content Strategy and Production > Tailored content strategy

Distribution, Social Media Management, Analytics

> Original video content

> Social media management

> Facebook Live production

> Website design, build, management

> Brand identity and logo development

> Original article production

> App development

> Advertising creative for print digital and outdoor campaigns

> Original photography

> Analytics and reporting

> Packaging and presentation

> Graphic design, print and digital > Illustration and animation

we create content

Your Trusted Team... We have top-level content marketing experience in Ian, a PR guru in Ha, editorial genius in JC and a branding expert in Ben, so working with We Create Content’s leadership team means your brand and its communications needs are completely covered.

Ian Paynton Managing Director Ian has been helping big brands ‘do content’ for nine years. From the London Olympics to Samsung and LG, Ian has crafted content marketing for the world’s largest brands in London, Singapore and Hong Kong. Next up, Vietnam. As an experienced writer, editor, digital publisher, content marketer and account director, he works with our key clients to define what they want to achieve before serving up multi-platform brand and content marketing strategies.

Nguy Ha

JC Smith

Ben Jeffery

General Director

Creative Director

Art Director

Nguy Ha is the agency’s native Hanoian. She is a Communications and Public Relations Expert who has close and healthy relationships with the media and extensive networks. She has worked with United Nations Agencies, NGOs, INGOs, national governments (MOC, MPI) and some city governments. She is also a freelance writer and photographer for newspapers and magazines.

JC has a decade of experience working in London working with clients such as the Mayor of London, London Civic Forum, War on Want and Liberty. He has worked in the English language media in Vietnam for 12 years and served as editor of East & West Magazine and designed and provided editorial consultancy on the Vietnam Nation English language weekly newspaper. He also has extensive experience as a freelance journalist and content creator.

An energetic, open minded and collaborative graphic designer & art director with the ability to marry hard working creative design ideas to commercial objectives Major advertising agency, boutique design agency experience across a broad number of projects in a variety of business categories and channels.

we create content

We create relevance, engagement and trust We make brands relevant among their audiences. We do this by starting or joining conversations that are timely and important for your potential customers. By talking in the content marketing about topics your readers truly care about, you win engagement and trust, which goes a really long way in a world where brands mostly shout about themselves.

ÂŠ We wecreate createcontent. content

We create visibility, discovery and traffic The more sweet-spot content you have indexed on your content hub and on social media channels, the more chance you have of new people finding out about your offerings via search engines and social media shares.

we create content

We create audiences, lifestyles and relationships Have your readers believe in you more with every piece of content. Have them rely on you as a primary and trusted source. Create brand ambassadors among loyal followings. Have them share your content and inspire others. Make them want to sign up to your database and give you permission to talk to them again and again. Make them your friends for the long term.

we create content

Content Marketing Case Study

A content brand for one of Vietnamâ&#x20AC;&#x2122;s biggest property developments

we create content

Ecopark’s objective? Increase social media organic reach. Our response? A content-led brand called “Song” a social media-first content strategy that helps Ecopark give value to its audiences through original content about “Better living”. While it’s born on social media, we also created a content hub for readers to go back to (www.song.ecopark. com.vn), a printed guide to “better living” free for Ecopark residents, and offline Song events in the township (broadcast to the world with Facebook Live).

Selling Ecopark’s cleaner lifestyle with branded content for social media Brief:

Execution:

Make northern Vietnam’s largest property development a publisher of premium content to spread their core values as a green township, and increase organic reach on Facebook through engagements

Hanoi has become polluted and crowded while Ecopark offers a 500-hectare haven outside the city. So ‘Sống’, which means ‘to live’ in Vietnamese, was the answer - a ‘better living’ content brand distributed via Facebook and Facebook Live to answer the question, “why move my family from the city to Ecopark”?

High intensity training perfect for the bedroom

Results:

10 plants to clean the air in your home

live

7,191%

532%

32%

Increase in Fanpage engagements

Increase in Facebook organic reach

Organic growth of 42,644 Facebook fans in five months

Mindfulness is trending but what is it?

www.song.ecopark.com.vn

Facebook Live Cook At Home: the A-Z of pasta

we create content

Selected Content Marketing Work

A luxury lifestyle magazine to sell a collection of premium penthouse apartments

we create content

We Create Content branded â&#x20AC;&#x153;The Collectionâ&#x20AC;? for Ecopark - a series of bespoke premium penthouse properties - and crafted a luxury lifestyle magazine called Collected to help sell them. The 120-page magazine is given out with the sales brochure in the property showrooms at Ecopark, and is also distributed to high net worth individuals around Vietnam. By moving through the apartment in its sections Living Room, Kitchen, Sky Garden, Bedroom, Bathroom and Wardrobe, Collected Magazine sells not only the apartments, but the luxury lifestyle that comes with them.

Selected Content Marketing Work

An eco-fashion content brand with storytelling at its heart

Hanoian eco-fashion brand Kilomet 109 came to us to lift their image now theyâ&#x20AC;&#x2122;re receiving global attention. We gave them an elegant and contemporary brand identity and a splitscreen website that puts storytelling at the forefront. We baked content marketing into the design system for a true content brand weâ&#x20AC;&#x2122;re proud to collaborate with.

OM E T

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OM E T

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we create content

Boo

Selected Content Marketing Work

Booâ&#x20AC;&#x2122;s goal was to grow its audience, celebrate the achievements of young people, and engage its customers in great stories about underground youth culture. We Create Content came up with FWD - a print magazine, social media channel and vehicle for content marketing messages for the clientâ&#x20AC;&#x2122;s sub-brands, Bo Sua, Infamous and Adidas. It was given out free with every purchase and drove footfall back into the store with cut out discount vouchers.

we create content

Bo Sua by Boo