Williamsburg Proposal

Weddings

C OLON IA L W I L L IA M SBU RG

THE WEDDING LIBRARY

Contents GET TING TO KNOW US

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C L I E N T E L E A N D M E DIA R E AC H

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L AT E R A L R E L AT I O N S H I P S

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C OLON IA L W I L L IA M SBU RG W E DDI NG S E VA L UAT I O N A N D G O A L S

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TIMELINE AND BUDGET

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FEES AND EXPENSES

G ET TI NG TO K NOW U S For over fieen years the Wedding Library has been a mainstay in the wedding world and a coveted resource for brides, providing unparalleled wedding planning experience, impeccable design services and a one-stop-shop with carefully curated gis, stationery and bridal wear. Together with Martha Stewart Weddings, the company produces and owns e Wedding Party, a luxury bridal showcase held annually in New York City and Chicago.

Claudia is a Contributing Editor to Martha Stewart Weddings. She has been awarded numerous honors, including the prestigious Modern Bride Innovator’s Award, Five International Special Events Events Society (ISES) Big Apple Awards for Design, the Knot’s Best of New York Wedding Planner and Juli B’s Top US Shopping Service Award. e Wedding Library is a perennial consumer favorite, winning the Wedding Wire Couple’s Choice Award in 2015 and the Martha Stewart Weddings Top Wedding Planners vote for 2014/2015.

Claudia’s expertise has been featured on network television, radio and in leading bridal and news publications. Credits include CBS and NBC national news, Sirius Radio, Wall Street Journal, New York Times, Vogue, Destination Weddings and all major bridal publications.

CL I EN TE L E A N D MEDIA OU TR E AC H e Wedding Library is an aspirational brand, with a classic, youthful, luxurious reputation. Claudia Hanlin’s celebrity clientele brings name recognition to the company. Wedding Library customers such as Sarah Jessica Parker and Chrissy Teigen and her luxury, multi-million dollar weddings provides multitudes of product placement, real-wedding and photoshoot (editorial) opportunities.

Wedding Library events hosted by celebrities such as Lauren Conrad and Zac Posen further burnish the brand.

Claudia is an active industry speaker and representative. Wedding Library weddings, images, interviews and tips are constantly represented in the press and in person. As an expert CBS spokesperson on Chelsea Clinton’s wedding, spokesperson for Williams-Sonoma, Guatemala Tourism, or as an expert for Martha Stewart Weddings on-line, in print and on Sirius Radio, Claudia has provided her editorial inspiration and advice across the country for fieen years.

AC CE S S TO L AT ER AL R EL ATIONSH IP S Claudia has extensive and long-standing relationships with major brands and boutique vendors alike. e company has strong bonds with travel partners such as the Tourist Boards of Guatemala, British Virgin Islands, Colombia and Barbados. e Wedding Library has long-standing relations with the St. Regis, Four Seasons, Virgin Preferred and Ritz-Carlton as well as with travel agencies and travel partners through the Wedding Party’s Destination and Honeymoon specialization. e company has strong ties to luxury brands Christofle Silver, Mont Blanc, Longchamp, Amsale Bridal and numerous bridesmaids ready-to-wear lines. ese relationships, as well as easy access to the top names in weddings provide unique opportunities for promotions, give-aways, raffles and editorial styled shoots. Claudia’s expertise in hosting major bridal events required significant vendor sponsorship of goods and services make her amply prepared to work promotional magic. e Wedding Library database of over 20,000 active brides make wedding outreach success one of the strongest in New York.

C OLON IA L W I L L IA M SBU RG W E DDI NG S EVA LUAT ION AND GOAL S (ST EP S 1 -5 ) Duration: Two Months Cost: $6K • Analysis of Assets • Status of Revenues/Net Income, Web Site, Marketing, PR, Advertising, Word-of-Mouth, Budget • Potential of Property, Pricing, Competitors, Unique Attributes, Value-Added, Market Positioning, Market Perception/Awareness, Regional and International Markets • Setting Goals - “Who are we?” “What do we want to be?”

• Setting resholds for Success

C OLL ATE R AL ANALYSI S ( ST EP 6 ) Duration: One Month Cost: $6K Includes evaluation of existing content and presentation of: • Contracts • Offerings • Brochures (pdfs and print) • Menus

PRODUC T LI NE OPPORTU N I TIES ( STEP 7 ) Duration: One Month Cost: $4K Includes evaluation of existing content and presentation of: • Gi Bags • Favors • Linens • Cakes • Stationery

DIG ITAL PROMOT ION (STE P 8 ) Duration: One Month Cost: $6K Includes evaluation of existing content and presentation of: • Web site • Strategic Blog/Web Site advertising • Venue and Wedding Directories • Promotions/Sweepstakes

SO C IA L MEDIA ST R AT EGY ( STEP 9 ) Duration: One Month Cost: $6K Includes evaluation of existing content and presentation of: • Blog • Instagram • Twitter • Pinterest • Partnerships, “Take-Overs”

PART NE RSHI PS (ST EP 10) Duration: Six Months Cost: $10K Includes exploration of strategic partnerships with mutually beneficial, closely aligned brands (David Rockefeller, American Brands, Travel, Tourism)

ST YL ED SHO OT S (STE P 11) Duration: Two Months Cost: $6K Includes creative direction of styled shoot.

OU T REACH (ST EP 12) Duration: Six Months Cost: $5K Facilitate outreach to: • Wedding industry influencers • Industry conferences • Consumer bridal shows • Meetings with editors, bloggers, planners, travel partners, etc.

• Recommend strategic industry events (both business-to-business and consumer) to participate in and attend

FA MILIARI Z ATION T R I PS (STE P 1 3) Duration: One Month Cost: $8K Facilitate and coordinate: • Strategic property visits and experiences • Two 25 guest familiarization trips

E DI TORIAL STR AT EGY ( ST EP 14) Duration: Nine Months Cost: $15K Targeting and identifying: • Print/Blogs/Instagram for specific wedding, General Interest, Entertaining, Food/Beverage, Travel, International publications.

T I MELI N E A N D BUD GET MON T H 1

MON T H 2

MON T H 3

MON T H 4

MON T H 5

MON T H 6

MON T H 7

MON T H 8

MON T H 9

MON T H 10

MON T H 11

MON T H 12

STEPS 1-5 ($6K) STEP 6 ($6K) STEP 7 ($4K) STEP 8 ($6K) STEP 9 ($6K) STEP 10 ($10K) STEP 11 ($6K) STEP 12 ($5K) STEP 13 ($4K) ($8K) STEP 14 ($15K)

TOTAL $72K

F EE S A N D E X PE N SES e Wedding Library requires a retainer of 10% of total fee, with subsequent equal monthly payments of the balance until the project is completed. Any change in the scope of the project will result in an adjustment in the proposed fees. Once the project has commenced, reduction in the scope of the project will not result in a change in the fee obligation.

Expenses are additional and primarily include “pass through” costs — airfare, travel, meals, lodging, samples, entertainment and shipping. Expenses will be billed at cost and with full transparency and prior written approval where required.