The Average Person Scrolls Through 300 Feet, or One Statue of Liberty, of Mobile Content Every Day
We Spend 3+Hrs/Day On Mobile
80% of visitors leave from a bad mobile experience
MOBILE FIVE
1
Think Mobile 1st for All Things
Website, Email, Communication, Payments
2
Have Mobile Parity or Better
Go Responsive: One Brand, One Domain, One Codebase
3
Mobilize From End-to-End
4
Mobilize Your Communication
48% Are Frustrated When You Don’t Reciprocate Channel
5
Mobilize Your Payments
23% More Likely To Recommend With Online Payment
MOBILE CONVERSION
Oct 2015
WEBSITE A
WEBSITE B
10,000 Visitors 1,000 Contact Form 40% Conversion
2,000 Visitors 200 Contact Form 10% Conversion
400 Leads
20 Leads
Oct 2018
WEBSITE A
WEBSITE B
4,000 Visitors 400 Contact Form 40% Conversion
8,000 Visitors 800 Contact Form 10% Conversion
160 Leads
80 Leads
WEBSITE A WEBSITE B
43% FEWER LEADS The Shift in Traffic Reduced Total Lead Volume from 420 Leads to 240 Leads
Traffic Has Shifted For All of Us
Conversion Often 30% of Desktop
K 6now Your Mobile Conversion Rate
6If Your Conversion Rate is Low: Reduce the Number of Fields Ensure Page Loads Quickly Add More Site Prominence
MOBILE OPTIMIZATION
Ensure Your Site is Mobile-Friendly
google.com/webmasters/tools/mobile-friendly
The Biggest Change to SEO Mobile-First Indexing Rolling Out Now
In the past, it was fine to simplify your mobile site
with less content, images & actions
“Today, most people are searching on Google using a mobile device. However, our ranking systems still typically look at the desktop version of a page’s content to evaluate its relevance to the user. This can cause issues when the mobile page has less content than the desktop page because our algorithms are not evaluating the actual page that is seen by a mobile searcher.�
TODAY
FUTURE
Google Looks at Your Desktop Site First to Determine Rankings and then Confirms if Website is Mobile-Friendly
Google Will Look at Your Mobile Website First to Determine Both Mobile + Desktop Search Rankings
WW Has Shifted to Mobile 1st
Must Ensure Content is The Same
BE RESPONSIVE Your Mobile Website Must Be Equal to Your Desktop Website By Early 2019
MOBILE EXPANSION
7 YEAR CYCLES OF GROWTH
Social Expansion 2007-2013
Mobile Revolution 2010-2016
Device Connection 2016-2022
5G Will Be 10 Times Faster
8 Devices Connected by 2020
I have 28 connected right now!
Rapid Rise of Connected Devices
10 TECH PREDICTIONS
1
Social Media Will Limit Our Broader Exposure
Our Newsfeed Is Built To Give Us More Of The Things We Like
2
Amazon Will Rule ALL Commerce
3
Anything You Need Will Be On Demand
4
We Will Be Able To Print Anything At Low Cost
5
Our World Will Become A Mixed Reality
6
Autonomous Vehicles Will Take Over Our ‘Roads’
7
Our Cities Will Be Connected
8
Our Grandkids Will Live Till 150
A Baby Born Today Has a 40% Chance to Live to 150
9
We Will Be Able To Live Where We Want To
10
Elon Musk Will Inhabit Mars This Century
10 WAYS TO REACH MILLENNIALS
Millennials Spend $31k vs. $24k
1
Get The Right Social Equation
2
Build Your Brand on Instagram
3
Have a Website That Converts
4
Optimize Everything for Mobile
5
Build Written Content to Rank
6
Real Photos Drive Inspir-Action
7
Create Digestible Short Videos
8
Ensure Rapid Communication
Engaged Couples Expect a Response within 24 hours
39% of wedding pros say they respond within 24 hours
50% of Buyers Choose the Pro that Responds First
9
Always Be Testing To Improve
10
Tools Will Continue to Change
Increase in Leads to Premium
TODAY @ 5PM
TOMORROW @ 5PM