Marketing Funnels Part 1: The Best Ways to Reach Your Target Audience

Page 1


You’re Getting a New Phone!

@djaaronlane

@kramerevents



I Spent $150 Million In Marketing


I Had $0 And Limited Knowledge


Hardest Marketing In The World

0.6% + ZERO

Of U.S. Population

Repeat Business


Top of Funnel Middle of Funnel Bottom of Funnel Health of Funnel


TOF Get Couples To Your Site


1

BUILD YOUR

BRAND


Why Your Brand Matters?

91%

More Likely To Buy From Brand


Brand Is More Than Your Logo


Create Clear Brand Positioning


Define A Tone For Your Brand


Protect Your Brand Always

A Signature Color Increases Brand Recognition by 80%


6

How to Improve Your Brand: Consistency Across All Channels Focus On One Key Differentiator Branding At Every Touch Point


2

IMPROVE YOUR

WEBSITE


Why Your Website Matters?

57%

Won’t Recommend Business With A Poor Mobile Website


16 Million Visit Our Websites


Give Your Website Oil and Gas


Include Pricing on Your Website


6

How to Improve Your Website: Easy To Find Key Information Each Page As An Entry Point Ensure Desktop + Mobile Parity


3

FIND TARGETED

ADVERTISING


Why Your Advertising Matters?

0.6%

Is Your Target Segment


Deliver To Your Target Market


Test Copy, Images and CTA’s

VS

VS


Optimize to Cost Per Action (CPA)


6

How to Improve Advertising: Relevant Audience with Intent Continue Shift to Web + Mobile Always Have a Call to Action


4

GET FOUND IN

SEARCH


Why Your Search Matters?

51%

Click on Top 2 Search Results


Identify The Right Keywords dc wedding venues

dc wedding venues


Optimize Each Page Separately

We Select 2-3 Target Keywords For Every Page On Our Site


Focus on Easy On-Page Factors PAGE TITLE META DESC Use Keywords In Page Title, Meta Description & H1 Tag


Ensure 2,500 Words Per Page

We Deliver 15 Million Storefront Visits Via Search


6

How to Improve Your Search: Create A List of 10-50 Keywords Optimize Each Page Separately Build (Don’t Buy) Organic Links


5

BUILD UNIQUE

CONTENT


Why Your Content Matters?

680%

More Traffic With Content


Have a Clear Content Strategy


Use Top Keywords in Content ² In the Headline ² Within First 30 Words ² 2-3 Times Within Text ² In the URL Structure


Ensure Content Drives Action


Build a Repository of Images

Hire a Professional to Capture Content For Your Business


6

How to Improve Your Content: Create Unique Written Content High Res Photos; Not Generic Ensure It Looks Good on Mobile


6

START CREATING

VIDEO


Why Your Video Matters?

92%

Share Videos With Others


Keep All Videos To 60 Seconds




Create Value Without Sound


Assume Attention of >3 Secs



6

How to Improve Your Videos: Create a Compelling Entry Point Ensure Branding is Prominent Reduce Length for Mobile/Social


7

GET CLICKS FROM

FACEBOOK


Why Facebook Matters?

2 billion Monthly Active Users


Use a Variety of Social Content

2 billion photos shared per day, 3 billion video views per day


Boost Good Posts on Facebook

New Newsfeed Algorithm Makes It Hard for Businesses


Show Expertise with FB ‘Live’


Post End of Week & After Lunch


6

How to Improve on Facebook: Optimize Profile Photo + Cover Target Posts to Segments + Geo Monitor Your Facebook Insights


8

INVEST TIME ON

INSTAGRAM


Why Instagram Matters?

60x

More Engagement than FB


Build Instagram Engagement

WeddingWire is the Leader in Engagement/Follower


Unique Images on Instagram


Double Down on Winning Hand


Leverage Popular Hashtags

#TravelTuesday

#WeddingPlanning

#WeddingVenue

#NationalMargaritaDay


Create Stories & Short Videos


Post During Middle of Week


6

How to Improve on Instagram: Define Your Brand Aesthetic Use Relevant Hashtags + Emojis Drive Engagement via CTA’s


9

OPTIMIZE FOR

PINTEREST


Why Pinterest Matters?

93%

Use It To Plan for Purchases


Build ‘SEO’ Depth on Pinterest


Optimize Board Titles + Pins


Go Vertical for Engagement

>


Promote Pins to Drive Action


6

How to Improve on Pinterest: Treat As A Visual Search Engine Like, Comment and Repin Align Photos to Seasons/Holidays


10

ALWAYS THINK

MOBILE


Why Mobile Matters?

79%

Of All Internet Usage


Mobile Algorithm is Real Time


Each Page Is Treated Separately


Ensure Your Page Speed is Fast


6

How to Improve on Mobile: Think Mobile First For All Things Have Mobile Parity or Better Mobilize From End-to-End


The Biggest Change to SEO Mobile-First Indexing Rolling Out Now


TODAY

FUTURE

Google Looks at Your Desktop Site First to Determine Rankings and then Confirms if Website is Mobile-Friendly

Google Will Look at Your Mobile Website First to Determine Both Mobile + Desktop Search Rankings


Must Ensure Content is The Same


BE RESPONSIVE Your Mobile Website Must Be Equal to Your Desktop Website By The Early Next Year



Top of Funnel Middle of Funnel Bottom of Funnel Health of Funnel



TOMORROW @ 5PM




Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.