PARTY PICTURE
You’re Getting a MacBook Air!
Top of Funnel Middle of Funnel Bottom of Funnel Health of Funnel
MOF Get Couples To Take Action
11
IMPROVE YOUR
CONVERSION
Why Your Conversion Matters?
+47%
More Leads With Less Fields
Have a Powerful Contact Form
Millions Of Couples Register Through Our Sign Up Form
Know Your Conversion Rates 1,000 Visitors
300 CF Visits
30%
30 Leads
10%
6 Bookings
20%
Focus On Lowest Conversion 1,000 Visitors
300 CF Visits
30%
30 Leads
20%
12 Bookings
20%
6
Mobile Conversion Is Critical
6
How to Improve Conversion: Know Lead Conversion Rate Check Conversions By Source Focus On Lowest % Conversions
12
OPTIMIZE YOUR
STOREFRONT
Why Your Storefront Matters?
42 M
Storefront Visits Per Year
Detailed Business Content
RAP: Reviews, Availability, Prices Storefront Info Is Automatically Optimized For Search
More Immersive Experience
6
How to Improve a Storefront: Have Great ‘About Us’ Content 20+ Photos; Update Seasonally Fill Out Your FAQ + Pricing Data
13
STREAMLINE
MESSAGES
Why Your Messages Matter?
50%
Choose Pro Who Responds 1st
Important To Respond Quickly
Most Engaged Couples Expect a Response within 24 hours
39% of wedding pros say they respond within 24 hours
Add Value in Auto Response Hi [NAME] – Thank you for reaching out to me about your wedding on [Date]. I look forward to learning more about your special day, but I am currently tied up for an event. I will make sure to circle back in the next 24 hrs. Till then, I wanted to share info so you can learn more about me: My Portfolio of Photos: [Link to Best Images] My Most Popular Packages: [Link/PDF of Pricing] My Recent Reviews: [Link to WeddingWire]
Design Consistency Drives Action
Remove Users After 90 Days
Try WeddingWire Messages
48% Are Frustrated When You Don’t Reciprocate Channel
6
How to Improve Your Messages: Use Platform for Deliverability Personalized and Relevant Short Subject Line + One CTA
BOF Great Customer Experience
14
MAKE IT EASY FOR
PAYMENTS
Why Your Pricing Matters?
88%
Of Couples Want To See Pricing
Price Was A Deciding Factor
Interactive Price Quotes
New WeddingWire Payments
23% More Likely To Recommend With Online Payment
6
How to Improve Your Pricing: Include Prices On Your Website Personalize Higher End Packages Process Payments Anywhere
15
GET UNIQUE
REVIEWS
Why Your Reviews Matter?
95%
Use Reviews To Select Pros
The Global Leader in Reviews
Ask Couples At The Right Time Most Reviews Written 2-3 Weeks After Wedding
Do Not Duplicate Reviews!!!
SEO Note: Make Sure Not to Duplicate Reviews Across Sites
6
How to Improve Your Reviews: Just Ask: 1 Review Per Month Always Take The High Road Showcase Your Track Record
16
BUILD LONG TERM
VALUE
Why Your Value Matter?
61%
Not Sure/Not Acceptable of ROI
Improve Your ROI Per Hour
Understand The Value Equation
Go The Extra Inch + Be T.O.M.
6
How to Improve Your Value: Monitor Your Competition Create Post Wedding Check Ins Quality + Service Drive Up Price
HOF Know What Is Working
17
ENSURE GOOD
PERFORMANCE
Why Site Performance Matters?
75%
Of Sites At Risk of Malware
Monitor Speed & Page Load
Google PageSpeed Insights Are Free
Make Sure Your Site Is Friendly
Google Mobile-Friendly Test Is Free
Monitor Google Search Console
The New Google Search Console Is Free
6
How to Improve Performance: Set Up Alerts For Issues/Malware Know Which Pages Are Indexed See Who Is Linking To Your Site
18
MONITOR YOUR
ANALYTICS
Why Your Analytics Matter?
8.4%
Of Sites Run Google Analytics
Track Year Over Year Metrics
+26.27% YoY
Monitor Across Platforms
Measure Conversions Easily
+18.16% YoY
6
How to Improve Your Analytics: Full Review Once a Month Monitor By Channel + Location Set Up Conversion Tracking
19
ALWAYS BE
TESTING
Why Testing Always Matters?
100%
Of Websites Can Be Better
A/B Test Your Way to Success
Test Search & Social Strategy
Test The Things That Work Best
6
How to Improve Your Testing: Test Copy, Images and CTA’s A/B Test All Conversion Pages 10:10 à 80 Message Testing
Brand Search Content Social Mobile
Conversion Storefront Messages
Payments Reviews Value
Performance Analytics Testing
20
STAY AHEAD WITH
TECHNOLOGY
7 YEAR CYCLES OF GROWTH
Social Expansion 2007-2013
Mobile Revolution 2010-2016
Device Connection 2016-2022
1We Will Constantly Be Connected
W 1 e Will Have AI Based Assistants
We 1 Will Book Biz Without Meeting
1We Will Plan For Virtual Guests
We 1 Will Take Our Business Global ANYWHERE IN THE WORLD IN 2 HOURS
Top of Funnel Middle of Funnel Bottom of Funnel Health of Funnel
5 APPS TO
STAY AHEAD
1
WHATSAPP: Easy Communication
2
EVERNOTE: Cloud Based Notes
3
WUNDERLIST: Shared To-Do List
4
MEET: Simple Video Conferences
5
TRELLO: Project Mgmt Simplified
WEDDINGWIRE APP: Biz On the Go 5
COI
ANYTHING IS POSSIBLE
Thanks!
cmo@weddingwire.com