@sonnyg
Focused on 3 Channels
Who was in business
16
years ago?
Who was in business
7
years ago?
Who was in business
4 years ago?
Who was in business
3 years ago?
Marketing has Evolved
OUTBOUND - - - - - -
Advertising Listings Emails PR Events Brand
INBOUND - - - - - -
Website Blog SEO Social Media Video Reviews
MEGAPHONE
MAGNET
1
ADVERTISING
Align your marketing spend to where audience spends time
Source: Internet Trends 2014, KPCB
Make sure you target engaged couples
1.3%
Leverage channels that focus on local biz
2
PR
Have a quarterly PR plan across outlets
Try AirPR to gain more press coverage
3
EMAIL C.P.R
Create Consistency across emails you send
Make messages Personalized and Relevant
69% of our emails are opened on mobile
4
EVENTS
Get potential customers to slow down
If you’re going to do it, make the investment
Ask for Commitment
5
BRAND
You need to be seen often
Pass the branding test without a logo
Become a graphic designer with CANVA
1
WEBSITE
Focus on conversion rates on your website
Number of contact forms completed Number of visitors to my contact form
Optimize with heat mapping & A/B testing Crazy Egg
Optimizely
81% leave from a bad mobile experience
2
BLOG
Blogs are the original social media
5X more
traffic if you blog 5 times a week vs. once per week
Share the Journey and your Expertise
Use your blog as the hub of your content
3
SEO
Source: Marke;ng Sherpa
Include ‘wedding’, category and location
The best links are relevant, direct and one-way
Improve search engine rankings
4
SOCIAL
What’s the value of a Steinway Grand Piano?
1.3 55-64 80%
46% count on social media when making a purchase
Provide the pearls, not oysters of content
Positive vibes take messages further
Social media is influencing SEO results
+2
+
+
Manage social media with ease
Capture leads from facebook
Turn photos into short videos
5
REVIEWS
% of our engaged couples who use online reviews to select their wedding pros?
95%
The Goal: 1 review a month
go the extra inch
The easiest way to get reviews
Google Analytics is a must have
Know the sources of your traffic
Know the location of your visitors
Identify issues with Webmaster Tools
Know top indexing pages & links
Quickly explore Google bot activity
Understand your Facebook Insights
Identify which posts are working
Just launched analytics.twitter.com
WeddingWire Analytics for your business
The 3 M’s to Marketing
COI cost of inaction