Your ‘Coffee Table’ What kind of first impression are you making with LGBTQ couples?
GayWeddings & WeddingWire Survey:
Same-‐Sex Couples Who Wed in 2012
Referencing only a “Bride” Using only pictures of a bride & groom Having language presuming bride & groom in your contracts, etc
MarkeTng materials use neutral language Bride & groom references abound LisTngs on LGBTQ wedding sites, but experience / comfort is unclear
Authen'c Eye Photography
Using inclusive & specific language Examples of same-‐sex weddings in porWolio Reference books available in studio Kris'n Chalmers Photography
PosiTve reviews and references by LGBTQ couples
Ve[ed reference list available
Kris'na Hill Photography
Inclusive contracts
Everyone is Asking
“Same-‐sex couples say they think of their weddings as ‘weddings’ not ‘gay weddings.’ Isn’t it off-‐ puFng to use that term to describe it?”
THE TALK LGBT
LGBTQ
Weddings To The People
Same-‐Sex
Lesbian Transgender Gay Bisexual Genderqueer Queer
Everyone is Asking • “If I can’t say bride or bride & groom or bridal party, what am I supposed to say?” • “On forms, we have always asked for contact informa'on for Bride and Groom. What is the best way to indicate Spouse 1 & Spouse 2 without sounding awkward or overly PC?”
Establishing Trust How do your acTons and words convey credibility and experTse?
From Gay-‐Friendly to Gay Wedding Competent • Understand who the LGBTQ community is • Understand what LGBTQ couples need • Understand how our experiences & legal opTons shape our choices
Everyone is Asking “I have a LGBTQ couple next year who are already married but are now planning the wedding. Is there a specific way I should handle an already wed same-‐sex couple?”
Being EffecTve …Now what?
THE WALK • Update your websites, markeTng materials, conversaTons, presentaTons, blogs, etc. • Update your bookshelves, porWolios, contracts, etc. • Get & share reviews Jimmy Ho Photography
• Update your ad campaigns, lisTngs
THE WALK • Educate yourself further • Check your referral list • Let other local pros know of your service to LGBTQ couples • Develop meaningful package offerings for same-‐sex couples
Jimmy Ho Photography
• Embrace our relaTonships, not a percepTon of our pocketbooks
AddiTonal Qs & The New Art of Capturing Love Book signing, informal conversa'ons, addi'onal ques'ons at the conference recep'on
High Tech Handout
Text ‘WEDWECAN’ and YOUR EMAIL to 69979 to receive access to these hot 'ps!