www.AndyEbon.com - 702-510-4938
What is it?
Why blogs matter …
“A blog should be the foundation of your marketing plan.” ~ Andy Ebon
“A blog should be the hub of your marketing plan.” ~ Sonny Ganguly WeddingWire
Search Results by The Numbers • In 2009, 90% of clicks occurred within the Top 30 Search Engine Results. • In 2014, 90% of clicks occurred within the Top 10 Search Engine Results. • In 2014, 60% of clicks occurred within the Top 3 Search Engine Results.
4 Keys to a Superior Blog 1.Target Audience & Purpose 2. Establish a Voice & Style 3. Determine a Calendar flow 4. The Social Media Amplifier 5. Become a better writer
Target Audience and Purpose
Voice and Style
Editorial and Calendar Flow
Amplify & Distribute
Which Blogging Platform?
Oh! Blogging Platform?
WordPress  4.0
Who Generates Content?
Titles and
2007 Version -‐ Free Template
2014 Version -‐ Free Template
How Wedding Couples access your website
Blog & Website: All-‐In-‐One
Product/Service  Page
Blog  Post
SethGodin.com
Dieting and Blogging
Resources Mobile Specific Site: DudaMobile.com ! Mobilize Your Site: WeddingWire.com ! Responsive Themes: ThemeForest.net
www.AndyEbon.com - 702-510-4938