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Where Wedding Businesses Grow Reach today’s couples. Book more weddings.
3 MILLION
2 MILLION
42 MILLION
reviews
monthly searches
Storefront visits
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Boston Couples
34
$110,000
62%
average age
household income
of affluent households
79%
14
121 wedding
college educated
vendors in wedding
guests
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BOSTON ENGAGEMENTS 15% 10%
Nov
11% 10%
9%
Dec
Jan
5%
5%
Feb
Mar
7%
7%
7%
May
Jun
Jul
9%
4%
Apr
Aug
Sep
Oct
ENGAGEMENT SEASON
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BOSTON Boston
BOSTON WEDDING DATES 16%
14% 14% 9%
7% 4%
Nov
12% 13%
Dec
2%
1%
Jan
Feb
4%
4%
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
WEDDING SEASON
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BOSTON Boston
BOSTON ENGAGEMENT LENGTHS
1 MONTH
12 MONTHS
36 MONTHS
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BOSTON Boston
BOSTON COST
(2nd most expensive city to get married)
$37,000 $22,000
Expected Spend
Actual Spend
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49,322 searches for
Boston wedding professionals on WeddingWire each month @ AlanBerg
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92,666 number of reviews for
Boston vendors on WeddingWire
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Handling tough pricing questions @ AlanBerg
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Why do they ask “How much…?”
They don’t know what else to ask @ AlanBerg
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When they ask “How much…?” It does not automatically mean: • • • •
they can’t afford it they want your bottom package/service they won’t spend more they’re price shopping
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Price questions are buying signals and opportunities @ AlanBerg
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If they’re not asking you “How much?”… @ AlanBerg
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Don’t avoid the question @ AlanBerg
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4 ways to handle price in email, in person, on your website & marketing
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4 ways to handle price in email, in person, on your website & marketing
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4 ways to handle price in email, in person, on your website & marketing
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4 ways to handle price in email, in person, on your website & marketing
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4 ways to handle price in email, in person, on your website & marketing
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Don’t be offended when they ask you for a discount! @ AlanBerg
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