WeddingWire Boston Presentation_Alan Berg

Boston

BOSTON September 18, 2018

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Boston

Casie Bizuwork @ AlanBerg

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Morgan Moore

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Alan Berg Certified Speaking Professionalâ„¢ Global Speaking Fellow WeddingWire Education Expert

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Boston

Where Wedding Businesses Grow Reach today’s couples. Book more weddings.

3 MILLION

2 MILLION

42 MILLION

reviews

monthly searches

Storefront visits

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Boston

Boston Couples

34

$110,000

62%

average age

household income

of affluent households

79%

14

121 wedding

college educated

vendors in wedding

guests

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Boston

BOSTON ENGAGEMENTS 15% 10%

Nov

11% 10%

9%

Dec

Jan

5%

5%

Feb

Mar

7%

7%

7%

May

Jun

Jul

9%

4%

Apr

Aug

Sep

Oct

ENGAGEMENT SEASON

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BOSTON Boston

BOSTON WEDDING DATES 16%

14% 14% 9%

7% 4%

Nov

12% 13%

Dec

2%

1%

Jan

Feb

4%

4%

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

WEDDING SEASON

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BOSTON Boston

BOSTON ENGAGEMENT LENGTHS

1 MONTH

12 MONTHS

36 MONTHS

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BOSTON Boston

BOSTON COST

(2nd most expensive city to get married)

$37,000 $22,000

Expected Spend

Actual Spend

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Boston

49,322 searches for

Boston wedding professionals on WeddingWire each month @ AlanBerg

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Boston

92,666 number of reviews for

Boston vendors on WeddingWire

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Handling tough pricing questions @ AlanBerg

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Why do they ask “How much…?”

They don’t know what else to ask @ AlanBerg

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Boston

When they ask “How much…?”

It does not automatically mean: • • • •

they can’t afford it they want your bottom package/service they won’t spend more they’re price shopping

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Boston

Price questions are buying signals and opportunities @ AlanBerg

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If they’re not asking you “How much?”… @ AlanBerg

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Don’t avoid the question @ AlanBerg

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Boston

4 ways to handle price in email, in person, on your website & marketing

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Boston

4 ways to handle price in email, in person, on your website & marketing

@ AlanBerg

@WeddingWireEDU

#WWNN

Boston

4 ways to handle price in email, in person, on your website & marketing

@ AlanBerg

@WeddingWireEDU

#WWNN

Boston

4 ways to handle price in email, in person, on your website & marketing

@ AlanBerg

@WeddingWireEDU

#WWNN

Boston

4 ways to handle price in email, in person, on your website & marketing

@ AlanBerg

@WeddingWireEDU

#WWNN

Boston

@ AlanBerg

@WeddingWireEDU

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Boston

Don’t be offended when they ask you for a discount! @ AlanBerg

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Boston

Get the latest trends and business tips

Webinars

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A big thanks from

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Thank you to our partners!

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