Build Your Professional Brand Online, Reno Perry & Matthew Davis, LinkedIn by WeddingWire

Gives you credibility

Your professional brand is the key to all new opportunities Drives referrals

Attracts new business contacts

I’m eating a #donut I like donuts Here’s a video of me eating a donut Here’s a great photo of my donut This is where I eat donuts Here’s a donut recipe I’m listening to “Donuts” I’m a Google employee who eats donuts

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My skills include donut eating

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I’m qualified in donut making

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I work in the donut industry

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I’m interested in the future of donuts

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I’m connected to donut experts

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Here’s a video / photo / recipe for donuts

LinkedIn Network Globally

+ 347M

+ 1.2M

+ 3m

+ 150

+ 44M

2.1M+

professionals

jobs

students and recent grads

+ 4M

active company profiles

Products/services Showcased

industries

groups

+ 114M US professionals

Member Stories

The #1 Activity on LinkedIn isâ&#x20AC;Ś Viewing Profiles

Here are 5 QUICK THINGS you should be doing on LinkedIn

Create a winning profile

Stay informed to get ahead

Keep top of mind with status updates

Make your network work for you

Know what’s working – and what to improve

STEP 01 Create a winning profile

Create a winning profile

Bring your profile to life with a great photo

Members with a profile photo receive 14x more profile views

Create a winning profile

Want something fresh? Use the LinkedIn Mobile App to snap a picture from your smartphone and upload it to your profile

Create a winning profile

Create a headline that ensures the right people are finding you

Create a winning profile

And be sure to include terms that you want to be found for

Matt Thompson Small Business and Digital Marketing Guru Greater Los Angeles Area │ Marketing and Advertising ►

Past

Current

1 shared connection ● Similar

Create a winning profile

Use your summary to tell your story

LinkedIn profiles with summaries get 10x more profile views

Create a winning profile

Be personable

I am a data- driven marketing professional with more than eight years of channel and digital marketing experience. My focus has been and continues to be helping small businesses find success by supporting their marketing efforts across digital, social, and content.

Create a winning profile

Share your story in 1st person I am a data- driven marketing professional with more than eight years of channel and digital marketing experience. My focus has been and continues to be helping small businesses find success by supporting their marketing efforts across digital, social, and content.

Create a winning profile

And highlight your skills and expertise I am a data- driven marketing professional with more than eight years of channel and digital marketing experience. My focus has been and continues to be helping small businesses find success by supporting their marketing efforts across digital, social, and content.

Create a winning profile

People want to engage with humans, not resumes I am a data- driven marketing professional with more than eight years of channel and digital marketing experience. My focus has been and continues to be helping small businesses find success by supporting their marketing efforts across digital, social, and content.

Create a winning profile

One last thingâ&#x20AC;Ś Matt has been an extremely valuable asset to building out our product launch plans and engagement programs. Matt has the unique ability of being both strategic and tactical, a perfect combination for someone helping a small business with limited resources. I would work with Matt again in a heartbeat!

Create a winning profile

Let your profile do the talking for you with recommendations from customers, partners, and other business contacts

Matt has been an extremely valuable asset to building out our product launch plans and engagement programs. Matt has the unique ability of being both strategic and tactical, a perfect combination for someone helping a small business with limited resources. I would work with Matt again in a heartbeat!

STEP 02 Stay informed to get ahead

Stay informed to get ahead

Use LinkedIn to get the insights you need to stay ahead of the game

Stay informed to get ahead

Follow LinkedIn Influencers for inspiration from some of the world’s leading minds

Stay informed to get ahead

Stay in the know with news on your profession and industry from Pulse

Stay informed to get ahead

Or, learn directly from industry leaders by following companies

Stay informed to get ahead

STEP 03 Keep top of mind with status updates

Keep top of mind with status updates

Once your profile is in great shape, start engaging with your network through status updates

Learned great tips at #WWWorld today! Here is a link to find out moreâ&#x20AC;Ś

Keep top of mind with status updates

Sharing updates lets you share info that you find interesting and that you think your network might enjoy

Listened to a spectacular speaker at AdWeek today. Here is a link to find out moreâ&#x20AC;Ś

Keep top of mind with status updates

Try different topics:

Industry news

Trends

Fun facts

Business updates

Keep top of mind with status updates

And different formats:

SlideShare

Video

Pictures

PDFs

Keep top of mind with status updates

Before you know it, your amazing updates will mark you as someone in the know - someone that your network can count on for the latest and greatest

Keep top of mind with status updates

POST

TIP Start your day by visiting your LinkedIn.com homepage and liking, commenting, and sharing updates that you think your network would find interesting. It only takes a minute, and your connections will soon see you as a trusted source of great information.

STEP 04 Make your network work for you

Make your network work for you

On LinkedIn, it’s not just about who you know

Friends

Colleagues

Family

Business Contacts Alumni

Make your network work for you

It’s also about who your connections know

Friends

Colleagues

Family

Business Contacts Alumni Colleagues

Make your network work for you

Add connections: you never know who will bring you your next big opportunity

Friends

Colleagues

Family

Business Contacts Alumni Colleagues

As you meet new business contacts through events, business meetings, etc.

Connect with them

Make your network work for you

Get suggestions on people you may want to connect with using People You May Know

Make your network work for you Or, find the exact person youâ&#x20AC;&#x2122;re looking for with LinkedIn advanced search

When you’re ready to connect with someone, be personal

Make your network work for you

Give extra context and break the ice by adding a personal note to your connection request

Small Business Segment Director at Kra<Serve

Hi Paul, It was so great to meet you at last night’s… -‐ Ma+ Thompson

STEP 05 Know what’s working – and what to improve

Don’t fly blind – make sure you’re attracting the right people to your profile

Know what’s working – and what to improve

Use Who’s viewed your profile to see who’s checking you out

Know what’s working – and what to improve

Future business partner

Big investor

You could find a key contact for your next breakout opportunity

New client

Next big hire

Know what’s working – and what to improve

Also, keep an eye on what search keywords led people to find you – so you know if you need to make any profile tweaks

Know what’s working – and what to improve

Lastly, know where you stand relative to other professionals on LinkedIn with How you rank

5 steps. Just a few minutes a day. ENDLESS POSSIBILITIES.

Create a winning profile

Stay informed to get ahead

Keep top of mind with status updates

Make your network work for you

Know what’s working – and what to improve

Want more tips? Check out : www.smallbusiness.linkedin.com

Reno Perry rperry@linkedin.com www.linkedin.com/in/renoperry

Matthew Davis madavis@linkedin.com www.linkedin.com/in/matthewadlerdavis

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