LinkedIn Confidential Š2014 All Rights Reserved
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Agenda § Components of the LinkedIn Company Page ecosystem. § Plan out your company’s page presence and determine if you should add a new page. § Questions LinkedIn Confidential ©2014 All Rights Reserved
Company Page Your destination to establish your company's identity and build relationships with the world's professionals and your customers
Identity Your company’s profile to the world’s professionals
Network Connect professionals and your employees to drive economic opportunity
Knowledge
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Share content & opportunities to make professionals more productive & successful
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Page Anatomy: Company Page Company Logo & Name
Followers Employee Connections
Hero Image Career Page Company Description Company Updates
Showcase Page
Affiliated Page
Featured Groups People Also Viewed
Page Anatomy: Company Page
Company Name Logo Company Hero Image
Company Description Brief compelling description of what your company does
Company Updates
Reach your followers with content in their feed and establish your page with a healthy volume of updates
Followers Members can choose to receive content shared from your Employee company in their news feed Connections Highlights to visitors how they are connected to existing employees of your company. All employee are automatically followers of your Company Page
People Also Viewed
A listing of Company Pages that members also visit when visiting your Company Page 6
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Page Anatomy: Company Page
Career Page A dedicated tab to attract and engage candidates with targeted content and jobs
Affiliated Company Page A dedicated page for aspects of your business with distinct recruitment needs and/or a Showcase Page need to have a fully distinct Featured Groups page presence A dedicated page for each aspect of your with its Feature up tobusiness three groups that message best aligntotoshare— your own company’s goalstoon LinkedIn and audience share with (primarily brands, business units, and marketing initiatives) ©2014 LinkedIn Corporation. All Rights Reserved.
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Showcase Pages Effectively segment your audience, and deliver the right message to the right audience Create a Dedicated Page Create a page for aspects of your business with their own messages and audience segments to share with
Share Specific Content Members can now follow aspects of your business they're interested in
Create Relationships Share focused content to build a relationship with a specific audience 8
Page Anatomy: Showcase Page
Hero Image
Page Logo & Name Page Description
Followers of Page Followers Connected to Members Other Showcase Pages
2 Column Feed Update
Share Company Updates Discoverable Through Search & Company Page
Page Anatomy: Showcase Page
Hero Image Prominent real estate to express your brand
Page Logo Page Description Brief description of what your page stands for. These can be adjusted for over 22 languages.
Page Anatomy: Showcase Page
Share Company Updates
Followers Highlights the number of Followers in members specifically Your Network following this page Shows visitors followers Discoverable that are already in Through Search their network Discoverable on the parent Company Page and through search
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Career Page A central hub to showcase your employer brand, standout amongst your peers & serve relevant career opportunities to passive & active candidates.
Attract & Engage Attract and engage candidates with personalized content about your company
Share Share relevant jobs opportunities to candidates that visit your page
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Page Anatomy: Career Page Distinct Audiences
Hero Image
Section Description
People at Your Company Jobs at Your Company
Page Anatomy: Career Page Distinct Audiences Create distinct audience aware views of your page based on geography and function
Hero Image Prominent clickable image to express your talent brand
Section Description Tell candidates what working at your company is all about • Include a video, slides, or an image • Include relevant links to additional key destinations
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Page Anatomy: Career Page
People at Your Company Show visitors company employees Jobsalready at in theirCompany networks Your Job recommendations are personalized for each viewer
Affiliated Company Pages Pages for parts of your business with distinct recruitment and content publishing needs
Dedicated Presence Dedicated presence for subsidiaries, acquisitions, and regional markets
Distinct Admins & Analytics Allows for distinct admins and analytics
Share Share relevant job opportunities to candidates that visit your page
Page Anatomy: Affiliated Pages Fully Functional Fully functional Company Pages (including Career Pages) that are linked to a parent Company Page
Aggregate Employees Aggregate employee counts at the parent Company Page level from all affiliated pages
Discoverable Discoverable through LinkedIn search and the right rail of the parent Company Page Š2014 LinkedIn Corporation. All Rights Reserved.
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Want more tips? Check out : www.smallbusiness.linkedin.com
Reno Perry rperry@linkedin.com www.linkedin.com/in/renoperry
Š2014 LinkedIn Corporation. All Rights Reserved.
Matthew Davis madavis@linkedin.com www.linkedin.com/in/matthewadlerdavis
Want more tips? Check out : www.smallbusiness.linkedin.com
Reno Perry rperry@linkedin.com www.linkedin.com/in/renoperry
Š2014 LinkedIn Corporation. All Rights Reserved.
Matthew Davis madavis@linkedin.com www.linkedin.com/in/matthewadlerdavis