Growing Your Business While Maintaining Your Brand, Jennifer Reitmeyer, mydeejay

FEAR KEEPS YOU FROM GROWING. What we’ll cover today NOT GROWING MEANS NOT MAKING MONEY.

YOU CAN’T MAKE MONEY UNTIL YOU LET GO OF FEAR.

Relying on Other People to Carry Out Your Dream is Scary!

Your weapons against fear:

Checks & balances

Company-­‐ wide moPvaPon

Clearly defined brand

Capable team members

Training & workflows

Defining Your Brand:

• What you do • Who you serve • How you look • Why you’re different • What people think when they hear your name If you don’t understand it, you can’t arPculate it.

If you can’t arPculate it, others won’t understand it.

Finding People to Represent Your Brand:

nice

good-­‐looking

tech-­‐savvy smart

diligent bold

enthusiasPc resourceful ethical charisma7c stylish

hardworking passionate

sincere energe7c

dedicated

creaPve educated

empathePc

focused

responsible mo7vated

sociable

confident

compassionate ar7s7c

funny loyal

polished trendy

dependable gregarious

analy7cal

fashionable

ambiPous percep7ve professional

Preparing People to Sell Your Brand:

Comprehensive Training

Systema7zed Workflows

Con7nuous Improvement

MoPvaPng People to Live Your Brand: Be a living example

Prove that your brand works

Be more appealing than the compePPon

Periodically Test Your Brand: • Online reviews • Post-­‐wedding surveys and/or client focus groups • Input from trusted colleagues • Professional coaching If your percepPon of your brand doesn’t match your clients’ percepPon, they’re not the ones who are wrong.

Define your brand

Find people who can represent your brand

Prepare them to sell your brand

Mo7vate them to live your brand

Periodically test your brand

Follow-­‐Up QuesPons or Want AddiPonal InformaPon?

Jennifer Reitmeyer jennifer@mydeejay.com 888-­‐GET-­‐MYDJ

Visit: www.WeddingIQ.com