@sonnyg @WeddingWireEDU
Focused on 3 Channels
Marketing has Evolved
OUTBOUND INBOUND -
Advertising Listings Emails PR Events Brand
-
Website Blog SEO Social Media - Video - Reviews
MEGAPHONE
MAGNET
IF YOU HAVE THE RIGHT INGREDIENTS, HOW DO YOU KNOW THE RECIPE WILL TURN OUT WELL?
MEASURING CUP
The 3 M’s to Marketing
OUTBOUND MARKETING
Align your marketing spend to where audience spends time
Source: Internet Trends 2014, KPCB
Make sure you target engaged couples
1.3%
Leverage channels that focus on local biz
Have a quarterly PR plan across outlets
It’s ok to announce your business success
Try AirPR to gain more press coverage
EMAIL C.P.R
Create Consistency across all your emails
Make messages Personalized and Relevant
69% of our emails are opened on mobile
Get potential customers to slow down
If you invest, make sure to invest effort
Ask for Commitment
You need to be seen often
Pass the branding test without a logo
Become a graphic designer with CANVA
Easily customize thousands of templates
INBOUND MARKETING
Focus on conversion rates from your site
Number of contact forms completed
Number of visitors to my contact form
Optimize with heat mapping & A/B testing Crazy Egg
Optimizely
Start thinking ‘Mobile First’ with your site
80% leave from a bad mobile experience
Blogs are the original social media
5X
more
traffic if you blog 5 times a week vs. once per week
97% more inbound links if you blog
Share the Journey and your Expertise
Your blog is the hub of content
Source: Marketing Sherpa
Keywords are the most important SEO item
Include ‘wedding’, category and location
The best links are relevant, direct & one-way
Try QuickSprout or SEO Site Checkup
Improve search engine rankings
89% of 18-29 year olds are active on social media
46% count on social media when making a purchase
+2
+
+
% of our engaged couples who use online reviews to select their wedding pros?
95%
go the extra inch
The easiest way to get reviews
MEASURE SUCCESS
Google Analytics is a must have
Know the sources of your traffic
Know the location of your visitors
Identify issues with Webmaster Tools
Know top indexing pages & links
Quickly explore Google bot activity
Understand your Facebook Insights
Identify which posts are working
Just launched analytics.twitter.com
WeddingWire Analytics for your business
The 3 M’s to Marketing
FINAL THOUGHTS
change is the only constant
social expansion 2007-2014
mobile m2m revolution connection 2010-2017
2015-2022
Thanks! cmo@weddingwire.com