Welcome to our 8th webinar of 2014! • Specifically for our premium members • Please ask questions throughout • Send questions to ‘Organizers and Panelists’ • I’ll try to answer questions at the end
• We’ll send you a copy of the presentation and post a copy in our Education Center
Share key takeaways:
@WeddingWireEDU @sonnyg
Best Tweet gets a Bluetooth Speaker and 2 tickets to WW World 2015!
What happened to sites like‌
Who was in business
7
years ago?
Who was in business
3 years ago?
Digital Universe continues expansion
SOCIAL TRENDS
% of internet users active on social media?
72% Source: Search Engine Journal
Social media usage amongst 18-29 yr olds?
89% Source: Search Engine Journal
71% of users access social media from mobile
Source: Search Engine Journal
% of marketers that use social media for business?
93% Source: Search Engine Journal
What % of online users count on social media when making a purchase?
46% Source: Nielsen
TEXT PHOTO VIDEO
shift from photos to videos
WHERE CUSTOMERS SPEND TIME
Engaged Couples
Engaged Couples
Engaged Couples
in 2014
in 2017
in 2020
$16 billion?
400 Million MAU’s 50 Billion Messages/Day
Source: KPCB
more sharing, less broadcasting
1.3 Billion MAU’s
63% log on daily
4.5 Billion likes per day
16 Million local business pages
2.3 Million brides-to-be
47% of Americans say facebook is their #1 influencer on purchases
Facebook is a powerful platform
New algorithm promotes good video
More difficult to reach news feed
WHEN TO POST ON FACEBOOK? • Highest traffic occurs mid-week between 1-3pm
• Engagement is 18% higher on Thursday and Friday Source: Bit.ly blog
‘Unintersting posts’ is the most common reason to unlike a page
Know your FB reach & demographics
Identify which posts are working best
Facebook Designer lets visitors take action
Showcase your reviews on facebook
1 Billion Users 255 Million MAU’s
78% active on mobile
+79% 55-64 yr olds
37% will purchase from brand they follow
Twitter users are 3 times more likely to follow brands then Facebook users
44% have never sent a tweet
What do people mention most on twitter?
It’s ok to have a higher frequency in posts
Great at connecting with other wedding pros
Just launched analytics.twitter.com
GOOGLE +
540 Million MAU’s
nd 2
Largest
Social Network
Google + is quickly approaching facebook’s size, but sharing not the same yet
Growth in ‘Shares’ vs. ‘+1’s’
Source: Search Metrics
Social Shares
Source: Search Metrics
+350% increase when using +1 button
It’s been integrated across Google products
Integrate Google+ onto your website & blog
Social media is influencing SEO results
YOUTUBE
6 Billion hrs watched per month
nd 2
Largest
Search Engine
#1 Network for 18-34
Create video content between 1-2 minutes
Build commercials for your business in minutes
Share to social media and post on your site
40 Million MAU’s
83% of users are women
80% of pins are repins
5X more active than our facebook fans
Pinterest now ranks as the 12th largest US site
Make it simple to post photos from your site
200 Million MAU’s
20 Billion photos shared
23% of teens consider Instagram their favorite
Kodak $100 Million Instagram $1 Billion
BLOGS
77% of internet users read blogs
Companies that blog have
97% more inbound links
Creating regular blog content drives success
Source: Hubspot, Lead Generation Lessons
Your blog is about sharing your personality
Blog about the Journey and your Expertise
Use your blog as the hub of your content
Submit your content at RealWeds.com
TUMBLR
29% of users are between 18-24 (vs. internet avg of 12%)
Tumblr is the simplest way to start blogging
Tumblr makes it simple to share from mobile
SNAPCHAT
30 Million MAU’s
70% of Snapchat users are female
5% of all ‘selfies’
Worth $10 billion in just 3 years
# of photos uploaded and shared each day?
1.8 billion
Snapchat 38%
Source: Kleiner Perkins
We are starting to test sending insider looks
187 million in 200 countries
43% find business
Create a company profile page for the team
Share across facebook, twitter and Linkedin
Schedule your posts and measure your reach
SOCIAL PRACTICE
What’s the value of a Steinway Grand Piano?
Number of fans or followers doesn’t matter
Provide the pearls, not the oysters of content
Positive vibes take your messages further
Don’t just push messages, pull from followers
Keep it Short and Simple (KISS) across social
Focus on strengthening relationships, not $’s
FINAL THOUGHTS
Automate key activities with IFTTT
Become a graphic designer with CANVA
Easily customize thousands of templates
Social isn’t about just building your presence
Choose the right blocks for your business
Focus your efforts and seize opportunity
Don’t just play the game…
HIT HOME RUNS
Thanks! cmo@weddingwire.com
Sources: Twitter Facebook NY Times Techcrunch Instagram Nielsen Experian
Business Insider Expanded Ramblings Social 4 Retail VentureBeat plus.Miericki.com Kleiner Perkins Search Metrics