what I won’t be telling you: • • •
the perfect time to post on IG how to “beat” the FB Algorithm the “best” social media platform to use
what I will be telling you: • • •
strategies you can use across ALL social media platforms to build BUZZ around your business one easy tip for knowing what content to share that will will change EVERYTHING! how you can understand what your audience wants to hear… then give it to them!
what is social media?
what is social media? “websites and applications that enable users to create and share content or to participate in social networking� - Google
Facebook Google+ Instagram LinkedIn Pinterest Snapchat Tumblr Twitter WhatsApp
Facebook Instagram
how do you grow your brand on these little squares?
HOW DO WE GROW OUR BRAND ON ALL OF THEM?
it’s all about one thing:
GET PEOPLE TALKING
1. TALK LIKE THEM understand your audience
who is my target market? what do they want? why are they here? what catches their eye? what are they doing right now? what are their pain points & how can I solve it?
who is my target market? what do they want? why are they here? what catches their eye? what are they doing right now? what are their pain points & how can I solve it?
‌ but what if I don’t know how to talk like them?
just ask! create a google doc with quotes & phrases they use ‌ then re-use them on your marketing material!
2. TALK LIKE YOU know your brand
REPEL & ATTRACT
what are some ways you are repelling & attracting on social media?
3. KNOW WHAT THEY WANT don’t be scared of sales
turn their want into a need
‌but how do we turn their want into a need?
it comes down to three steps:
problem agitation solution
wedding planning: problem: overwhelmed with wedding planning options agitation: pinterest! solution: hiring a planner to simplify the options
welcome bags for guests: problem: wants to give guests a great first impression agitation: doesn’t have enough time to research / DIY solution: hiring a company to craft memorable welcome bags!
wedding album: problem: what to do with all the images? agitation: wants a legacy album to show grandchildren solution: creating an heirloom wedding album
4. NEVER STOP TALKING stay consistent
show up & keep showing up!
quantity doesn’t matter; quality always does.
focus on a consistent posting schedule that engages your people & speaks to your brand
by showing up over & over again, your people will hear you, rely on you & talk about you!
questions? let’s connect:
hello@katschmoyer.com @katschmoyer www.katschmoyer.com