Success Workshop: Make a Powerful Impression With Your Online Presence

Start with the basics

The Basics: • Complete and regularly update your FAQs • Collect photos of your work and get permission to use them • Have your pricing handy • Update your availability • Think about Search Engine Optimization • Think about WHY a couple should want to work with you

Filters

#WWIRETOPTIP “Make sure your FAQ section is updated every year! Many wedding professionals do not change it after they first fill it out…” –Michele Molnar, SCSM

Select a standout main image

• Avoid using generic photos • Showcase your expertise • Use professional photography • Check out the directory

#WWIRETOPTIP “I'm a fan of seasonally-relevant Main Images. Displaying the classic standard of a white dress in a green field during winter implies that a Storefront hasn't been updated in months. I recall seeing big spikes in traffic last year when a few of my photographers used snowy photos around the holidays.” –Sean O’Leary, SCSM

Upload photo albums of your work

Storefront visits that click through photos

35%

Average number of photos viewed

4

#WWIRETOPTIP “I always recommend their first photo album be a ‘best-of’ album with a good variety of pictures some of the inside of their venue, the outside, ceremonies, receptions, and the couple having a good time. Everyone is not looking for the same thing so highlight a little bit of everything. Then, of course, I recommend that the first 14 pictures be the best.” –Michele Molnar, SCSM

Add your pricing information

Want to see pricing before reaching out

88%

Leads that include pricing questions

60%

Add your availability

Messages about Availability

30%

Collect reviews